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	Provedor de dados BJMBR (1) Autor Gutkowska,J. (1) Mukaddam-Daher,S. (1) Palavra-chave Atrial natriuretic peptide (1) Brain natriuretic peptide (1) Heart (1) Hypertension (1) Imidazoline receptors (1) Moxonidine (1) Sympathetic nerve activity (1) Mais... Tipo do documento Info:eu-repo/semantics/article (1) Ano 2004 (1) País Brazil (1) Idioma Inglês (1)		Registro completo Provedor de dados:  AgEcon País:  United States Título:  Building producer loyalty in Malaysia's fresh milk supply chain Autores:  Boniface, Bonaventure Gyau, Amos Stringer, Randy Umberger, Wendy J. Data:  2011-09-02 Ano:  2010 Palavras-chave:  Dairy Malaysia Customer base Competence trust Suppliers trust Collaborative communication Agribusiness Agricultural and Food Policy Farm Management Industrial Organization Institutional and Behavioral Economics Marketing Research and Development/Tech Change/Emerging Technologies Research Methods/ Statistical Methods Teaching/Communication/Extension/Profession Resumo:  The paper presents results from a survey of 133 dairy producers in Malaysia, and identifies how Malaysian milk buyers can build a loyal customer base with their suppliers as a means to secure uninterrupted milk supplies. A structural equation model was conducted to test the conceptual model using AMOS 17.0 software. The results show that whereas timely and collaborative communication, price satisfaction and cultural fit influence positively suppliers’ contractual and competence trust in their buyers, power dependency negatively influences competence trust. Furthermore, suppliers’ trust in their buyers will eventually lead to loyalty. The principal implication is that milk processors and other buyers need to engage in collaborative communication with the dairy farmers to ensure continuous and uninterrupted supply. Tipo:  Journal Article Idioma:  Inglês Identificador:  1442-6951 http://purl.umn.edu/114423 Relação:  Australasian Agribusiness Review>Volume 18, 2010 Volume 18 Paper 5 Formato:  19 Fechar

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