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Provedor de dados:  AgEcon
País:  United States
Título:  US and German Consumer Preferences for Ground Beef Packaged Under a Modified Atmosphere
Autores:  Grebitus, Carola
Jensen, Helen H.
Roosen, Jutta
Data:  2011-10-10
Ano:  2010
Palavras-chave:  Ground beef
Modified atmosphere packaging
Carbon monoxide
Consumer purchasing decisions
Preferences
Willingness to pay
Cross-country study
Agricultural and Food Policy
Consumer/Household Economics
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Food Security and Poverty
Health Economics and Policy
Resumo:  Consumers' preferences for meat quality attributes such as color influence their purchasing decisions. Better understanding of consumer preferences can help meat processors and others attain effective product development and marketing and inform public policy decisions on nutrition and food safety education. Modified atmosphere packaging extends the shelf-life of fresh meat and, with the inclusion of carbon monoxide, achieves dramatic color stabilization. The value that US and German consumers' place on ground beef packaging techniques was quantifies by means of non-hypothetical choice experiments. The studies' results can benefit food producers and retailers who make decisions about investing in new packaging methods by providing quantitative measures of how packaging affects consumers' preferences and willingness to pay for products.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/116412
Relação:  European Association of Agricultural Economists>115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany
Formato:  19
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