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Provedor de dados:  AgEcon
País:  United States
Título:  Consumer Preferences in Purchasing Beef and the Values they Attribute to Branded Beef Products
Autores:  Hanagriff, Roger D.
Rhoades, Ryan D.
Wilmeth, Doug
Data:  2008-01-16
Ano:  2008
Palavras-chave:  Beef demand
Consumer beef demand
Demand preferences for beef
Agribusiness
Agricultural and Food Policy
Consumer/Household Economics
Resumo:  There have been significant changes in consumer demand at the retail counter, such as health, convenience, palatability preferences, and safety concerns. Branded programs offer a means for satisfying consumer demand for high quality and differentiated beef products. To help answer the question of who is purchasing branded beef market and why, an online survey was sent to interested beef consumers to determine their preferences of purchasing, as well as values they attribute to certain product characteristics. The total sample response from 13,000 contacted consumers was 502 responses, which according to Kreiche and Morgan, 1970 is a valid sample size. Decision variables ranked moderate and always important include guaranteed tender and satisfaction, low price, and low fat or lean. Differences in the strength of the decision values, such as always important, moderately important to seldom important were found with gender, purchasing frequency product differences. Results provide a better understanding of consumer decisions to buy branded beef and may assist producers with advertising decisions.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/46854
Relação:  Southern Agricultural Economics Association>2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia
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