| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Confidence in the Beef Production System as a Key Factor to Mitigate the Impact of BSE on Beef Consumption
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| Autores: |
Barrena Figueroa, Ramo
Sanchez Garcia, Mercedes
Gracia, Azucena
Gil, Jose Maria
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| Data: |
2006-05-17
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| Ano: |
2002
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| Palavras-chave: |
Food confidence
Consumer behaviour
Structural equation modelling
Beef sector
Quality label
Food Consumption/Nutrition/Food Safety
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| Resumo: |
Recent food scares in the food market has caused a reduction in consumer's confidence in the food system that it has induced a significant reduction in consumption in a sector, the beef sector that was already characterized by a saturated trend in quantity terms. In this context, all participants in the beef production system are facing to a great challenge, to retrieve consumer's confidence in the food chain and to mitigate the reduction in beef consumption. The aim of the paper is to analyse the impact of consumer's confidence in the food system as well as other factors on the explanation of food consumption reduction. A structural modelling approach has been used to analyse factors affecting the reduction in beef consumption in two different regions characterised by different production systems and different marketing strategies (PGI beef label). Results indicate that main factor explaining the reduction in beef consumption is the confidence in the beef and a positive relation has been found. Moreover, confidence in a product is directly related to the perceived quality offered by farmers and other decision makers on the beef chain, and to the consumer involvement with the product. Therefore, the main implication is that participants in the food chain has to develop adequate communication strategies such as quality labelling in order to increase consumers perceive quality because, higher quality perception will recover consumers' confidence in beef, and therefore, it will mitigate beef consumption reduction.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
21198
http://purl.umn.edu/24873
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| Editor: |
AgEcon Search
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| Relação: |
European Association of Agricultural Economists>2002 International Congress, August 28-31, 2002, Zaragoza, Spain
Contributed Paper
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| Formato: |
17
application/pdf
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