| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation
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| Autores: |
Briggeman, Brian C.
Gunderson, Michael A.
Detre, Joshua D.
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| Data: |
2008-01-14
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| Ano: |
2006
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| Palavras-chave: |
Product innovation
First-mover advantages
Barriers to entry
Stochastic simulation
Uncertainty
Research and Development/Tech Change/Emerging Technologies
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| Resumo: |
Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize first-mover advantages in excess of $2 million, and deter competitor innovation. In addition, the proposed model is flexible enough to be applied in other industries.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
28125
http://purl.umn.edu/8206
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| Editor: |
AgEcon Search
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| Relação: |
International Food and Agribusiness Management Review>Volume 09, Issue 01, 2006
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| Formato: |
18
application/pdf
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