| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
ESTIMATING COKE AND PEPSI'S PRICE ADVERTISING STRATEGIES
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| Autores: |
Golan, Amos
Karp, Larry S.
Perloff, Jeffrey M.
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| Data: |
1997-05-14
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| Ano: |
1997
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| Palavras-chave: |
Strategies
Noncooperative games
Oligopoly
Generalized maximum entropy
Beverages
Marketing
C13
C35
C72
L13
L66
|
| Resumo: |
AgEcon Search copy replaced with 1999 version 02/02/06.
A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent and efficient. These estimates are used to test theories about the strategies of firms and to see how changes in incomes or factor prices affect these strategies.
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| Tipo: |
Working or Discussion Paper
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| Idioma: |
Inglês
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| Identificador: |
65
http://purl.umn.edu/25057
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| Editor: |
AgEcon Search
|
| Relação: |
University of California, Berkeley>Department of Agricultural and Resource Economics>CUDARE Working Papers
Working Paper 789 Revised
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| Formato: |
53
application/pdf
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