| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Supplying Improved Seed to Farmers in Rural Kenya: The Case of Freshco Kenya Ltd.
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| Autores: |
Mabaya, Edward T.
Cramer, Laura K.
Mahiga, Veronica K.
Pham, Huong Q.
Simpson, Tara M.
Tang, Xiaowei C.
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| Data: |
2009-02-15
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| Ano: |
2009
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| Palavras-chave: |
Kenya
Seed industry
Smallholder farmers
Scenario planning
Crop Production/Industries
Farm Management
Research Methods/ Statistical Methods
Q10
Q12
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| Resumo: |
Freshco, a small producer and distributor of hybrid maize seed and macadamia seedlings, was one of the first private companies to enter the Kenya seed market after its liberalization. Currently, the company produces and markets six high yielding maize varieties that are suited for diverse agro-ecological conditions. Despite the company’s encouraging growth in the local maize seed market, Freshco’s executives recognize the need to scale up operations to stay competitive. The company’s challenge is to recognize business opportunities and customer needs in an environment susceptible to ecological, political, and socioeconomic change.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/53743
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| Relação: |
International Food and Agribusiness Management Review>Volume 12, Issue 1, 2009
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| Formato: |
20
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