| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
COOPERATIVE MARKETING IN SPECIALTY GRAINS AND IDENTITY PRESERVED GRAIN MARKETS
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| Autores: |
Janzen, Edward L.
Wilson, William W.
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| Data: |
2002-10-01
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| Ano: |
2002
|
| Palavras-chave: |
Identity preservation
IP
Segregation
Traceability
Specialty products
Genetically modified
GM
Non-GM
Cooperative
Alliance.
Agribusiness
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| Resumo: |
Marketing of specialty and identity preserved grains has become an important strategy in the grain marketing industry and is being driven, in part, by consumer and processor demand and an interest in non-GM products. This study provides background and practices of numerous organizations involved in marketing of specialty/identity preserved grains. Supporting marketing activities are reviewed. Key factors in the success (or failure) of their efforts are identified. Major challenges facing the participants in the specialty/IP grain marketing industry are discussed. The primary focus is on the role of agricultural cooperatives and producer owned alliances.
|
| Tipo: |
Working or Discussion Paper
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| Idioma: |
Inglês
|
| Identificador: |
5733
http://purl.umn.edu/23558
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| Editor: |
AgEcon Search
|
| Relação: |
North Dakota State University>Department of Agribusiness and Applied Economics>Agribusiness & Applied Economics Report
Agribusiness & Applied Economics Report No. 500
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| Formato: |
87
application/pdf
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