| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumer Behaviour towards Own Label: monitoring the Greek experience
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| Autores: |
Boutsouki, Christina
Zotos, Yorgos
Masouti, Zafeiria
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| Data: |
2010-09-14
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| Ano: |
2009
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| Palavras-chave: |
Private label
Consumer attitude
Greece
Food retailing
Consumer/Household Economics
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| Resumo: |
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded” private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/93805
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| Relação: |
Agricultural Economics Review>Volume 09, Issue 1, January 2008
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| Formato: |
12
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