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Provedor de dados:  AgEcon
País:  United States
Título:  The Role of Consumer Acceptance in the Food Innovation Process: Young Consumer Perception of Functional Food in Italy
Autores:  Del Giudice, Teresa
Nebbia, Stefano
Pascucci, Stefano
Data:  2010-03-10
Ano:  2009
Palavras-chave:  Agribusiness
Agricultural and Food Policy
Farm Management
Food Consumption/Nutrition/Food Safety
Research and Development/Tech Change/Emerging Technologies
Risk and Uncertainty
Resumo:  In this article we analysed the role of acceptance of a new food within innovation processes in the Italian food sector. Our analysis focused on preferences and the opinions expressed by three distinct groups of young consumers in relation to functional foods (FFs). Such products represent an innovation both in terms of technology and commerce for Italian food companies, and the segment of young consumers would appear especially interested in them. Our results showed that a different cultural education, hence the degree of knowledge cumulated by young consumers, is a key element in the preference for, and perception of FFs. This implies the need to identify highly differentiated marketing strategies for firms seeking to reach this segment of FF demand in Italy.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  ISBN 978-3-941766-00-6
Relação:  International European Forum on System Dynamics and Innovation in Food Networks>2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria
Formato:  16

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