| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
|
| Autores: |
Hyde, Jeffrey
Foster, Kenneth A.
|
| Data: |
1999-05-24
|
| Ano: |
1999
|
| Palavras-chave: |
Pork
Advertising
VAR
Livestock Production/Industries
Marketing
|
| Resumo: |
This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.
|
| Tipo: |
Conference Paper or Presentation
|
| Idioma: |
Inglês
|
| Identificador: |
1376
http://purl.umn.edu/21614
|
| Editor: |
AgEcon Search
|
| Relação: |
American Agricultural Economics Association>1999 Annual meeting, August 8-11, Nashville, TN
Selected Paper
|
| Formato: |
14
application/pdf
|
