| Registro completo |
| Provedor de dados: |
Anais da ABC (AABC)
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| País: |
Brazil
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| Título: |
Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union
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| Autores: |
TERÁN-YÉPEZ,EDUARDO
SANTOS-ROLDÁN,LUNA
PALACIOS-FLORENCIO,BEATRIZ
BERBEL-PINEDA,JUAN MANUEL
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| Data: |
2020-01-01
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| Ano: |
2020
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| Palavras-chave: |
Chia seeds
Ecuador
International market selection
Internationalisation
European Union
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| Resumo: |
Abstract To assist Ecuadorian chia seed producers in their quest for internationalisation. This article uses a case study to present a methodology which assists in the selection of the most suitable export market for a product. It is based on a diverse range of indicators grouped into 7 dimensions that were used to analyse the 27 member countries of the European Union in order to determine the most suitable export market for chia seeds from Ecuador. Germany is the biggest European importer of chia seeds with a 55% share, followed by the Netherlands, the United Kingdom and Spain. It presents a methodology for market selection that can be employed as a tool for international expansion which can easily be used by companies in search of the most suitable export market for their products.
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| Tipo: |
Info:eu-repo/semantics/article
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| Idioma: |
Inglês
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| Identificador: |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0001-37652020000101205
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| Editor: |
Academia Brasileira de Ciências
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| Relação: |
10.1590/0001-3765202020190513
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| Formato: |
text/html
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| Fonte: |
Anais da Academia Brasileira de Ciências v.92 n.1 2020
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| Direitos: |
info:eu-repo/semantics/openAccess
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