| Registro completo |
| Provedor de dados: |
Rev. Bras. Frutic.
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| País: |
Brazil
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| Título: |
INFLUENCE OF INFORMATION ABOUT THE BENEFITS OF CONSUMING FRUIT ON CONSUMER PREFERENCES IN TEMUCO, REGION OF THE ARAUCANÍA
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| Autores: |
SCHNETTLER,BERTA
LOBOS,GERMÁN
MIRANDA,HORACIO
ORELLANA,LIGIA
GRUNERT,KLAUS G.
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| Data: |
2015-12-01
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| Ano: |
2015
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| Palavras-chave: |
Fruits
Health benefits
Chile
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| Resumo: |
ABSTRACT With the aim of identifying strategies to increase fruit consumption in Temuco, consumer segments were classified according to the importance and preference of theattributes type of fruit, package/ brand, benefit associated with fruit consumption and price. A survey was applied to 400 people in Temuco,Chile, distributed using a simple allocation: 200 working adults and 200university students. The questionnaire included the SWFL (Satisfaction with Food-related Life) scale, respondents’ fruit consumption habits and their characteristics. Using conjoint and cluster analyses, three segments were distinguished: Group 1 (22.0%) gave greatest importance to the package/brand and preferred themessage “prevents diseases” and “without information”; Group 2 (47.5%) gave greatest importance to the package/brand and preferred the message “prevents diseases”; Group 3 (30.5%) assigned greatest importance to the price and preferred the message “contains antioxidants”. The segments differed in their level of satisfaction with food-related life, self-declared lifestyle, age and presence of university students. The results provide input to promote fruit consumption in working adults and university students.
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| Tipo: |
Info:eu-repo/semantics/article
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| Idioma: |
Inglês
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| Identificador: |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0100-29452015000400883
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| Editor: |
Sociedade Brasileira de Fruticultura
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| Relação: |
10.1590/0100-2945-201/14
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| Formato: |
text/html
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| Fonte: |
Revista Brasileira de Fruticultura v.37 n.4 2015
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| Direitos: |
info:eu-repo/semantics/openAccess
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