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ABSTRACT Niagara Rosada is the main cultivar of table grapes produced in São Paulo state. Its production is concentrated mainly in the regions of Campinas, Itapetininga and Jales, where it is grown under different production systems. The aim of this study was to analyze the economic viability of cv. Niagara Rosada at main regions producers of São Paulo State. Therefore, case studies were made with grape growers for each region to assess the production cost and calculate profitability. In the Campinas region, for two cycles per year, the main crop and the second crop were evaluated, and the Total Cost (TC) obtained was US$ 0.81/Kg, with US$ 0.23/Kg of Total Net Revenue (TNR). Considering only the main crop, the decrease of grape production increased the production cost and reduced profitability, the TC reached was US$ 0.93/Kg and TNR US$ 0.08/Kg. In the Itapetininga region, for two cycles per year, in main crop the TC was US$ 0.68/Kg and the TNR was US$ 0.32/Kg. Meanwhile, in the second crop, the lower productivity increased TC to US$ 1.05/Kg, but the higher price caused a TNR of US$ 0.38/Kg. In the Jales region, only one cycle per year, TC was increased to US$ 1.21/Kg, however, the high selling prices in the off-season in São Paulo State resulted in TNR of US$ 0.43/Kg. According to the results, the production of cv. Niagara Rosada in different regions of São Paulo State is profitable and has a positive return for family agriculture. Nevertheless, each region has its own characteristics in terms of production and commercialization of table grapes.
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