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Registros recuperados: 3.309 | |
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Richards, Timothy J.; Patterson, Paul M.. |
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or speciality apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit: cost ratio of 6.33:1. |
Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
Ano: 2000 |
URL: http://purl.umn.edu/31339 |
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Richman, Nessa J.. |
Seven serious obstacles hinder the success of mass market grocery stores that try to succeed in the natural foods market. Finding timely and complete market information, linking with natural foods suppliers, and pricing and marketing natural foods are the three most important. Uncertainty about future standards for natural foods is the only major obstacle for natural foods stores. The problems facing mass market stores trying to succeed in the natural foods market are related to the market structure for natural food, to compatibility between standard operating procedures in the mass market and natural foods market, and to inadequate data collection about prices and other market characteristics. The problem for natural food stores is due to policy,... |
Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Demand and Price Analysis; Marketing. |
Ano: 2000 |
URL: http://purl.umn.edu/14317 |
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Mattos, Fabio; Garcia, Philip. |
This study investigates the relationship between cash and futures prices in the Brazilian agricultural market, focusing on the effects of trading activity on the price discovery mechanism of futures markets. The results are mixed, but several points begin to emerge. In general, higher trading activity is linked to the presence of long-run equilibrium relationships between cash and futures prices. In these cases, futures prices appear to play a more dominant role in the pricing process. In more lightly traded markets, neither long-run relationships nor short-run leads and lags can be found. Where short-run interactions exist, they are simultaneous in nature but weak. Overall, our findings suggest that the level of market activity necessary to develop... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 2004 |
URL: http://purl.umn.edu/19019 |
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Ward, Clement E.; Lusk, Jayson L.; Dutton, Jennifer M.. |
Limited information exists regarding the extent and characteristics of branded fresh beef. Retail package data from a sample of grocery stores in three metropolitan areas enabled determining the extent of branded beef for ground beef, roasts, and steaks. Logit models identified factors affecting the probability of beef products being branded, and the probability of beef products carrying specific types of brands compared with store brands and generic (unbranded) beef. The extent of branded beef and type of brand both varied by store type, specific product, quality designation, package type, and presence of special labeling. |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 2008 |
URL: http://purl.umn.edu/55986 |
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Poonyth, Daneswar; van Zyl, Johan; Meyer, Ferdinand H.. |
In this study, an econometric model of the South African maize and sorghum sector is estimated. Using the developed model, a market outlook for the two major grain sectors – maize and sorghum - for 1999/00 to 2006/07, is generated under the specified assumptions. Results indicate that for both maize and sorghum, consumption will gradually increase over time. In spite of varying areas of maize and sorghum being harvested, total production will also gradually increase over time due to increases in particularly yields. |
Tipo: Journal Article |
Palavras-chave: Crop Production/Industries; Marketing. |
Ano: 2000 |
URL: http://purl.umn.edu/54221 |
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Goddard, Ellen W.; Boxall, Peter C.; Emunu, John Paul; Boyd, Curtis; Asselin, Andre; Neall, Amanda. |
The Canadian egg industry has introduced a number of specialty eggs, including Omega-3, organic, free run/range, vitamin enhanced and vegetarian over the past few decades. These eggs are generally sold at prices higher than the ‘normal’ egg and there has been little analysis of the consumer awareness of and interest in purchasing these eggs. All previous econometric analysis of the Canadian egg market has assumed eggs and consumers are homogeneous. This study makes use of Stated preference and Revealed preference data to model the consumer interest in the different egg types. Stated preference surveys were conducted in two separate years: 2005 during which consumers were surveyed on their interest in Omega-3 and Vitamin Enhanced eggs relative to ‘normal’... |
Tipo: Report |
Palavras-chave: Consumer behaviour; Egg consumption; Differentiated products; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q11; Q18. |
Ano: 2007 |
URL: http://purl.umn.edu/52087 |
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Turvey, Calum G.; Yin, Shihong. |
This paper explores the problem of pricing an option on the cash commodity in Canadian dollars when the commodity is priced relative to a U.S. futures market. A general options pricing model is developed that separates out the value of a quantos risk and basis risk. The paper uses daily data for cattle, corn and soybeans in Ontario, and the model is employed to price the option on the cash commodity with basis risk and the option on a quantos, without basis risk. The relationship between the pricing model and over-the-counter options and market revenue insurance is also discussed. |
Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
Ano: 2002 |
URL: http://purl.umn.edu/34123 |
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Goetz, Stephan J.; Swaminathan, Hema. |
Wal-Mart® has created tremendous economic benefits for consumers by providing more choices at lower prices. The benefits are felt especially in communities that had only local retail monopolies prior to the arrival of the store. Yet no mretailer evokes stronger negative emotions than this chain. Recent media attention has focused on questionable labor practices and low wages combined with lack of benefits paid by the corporation, while academic studies have examined effects of the stores on retail wages, employment levels and numbers of establishments. Missing from the literature is an analysis of whether the "Wal-Mart effect" is large enough to measurably influence community-wide family poverty rates over time. This is the first study to carefully... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 2004 |
URL: http://purl.umn.edu/20149 |
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Registros recuperados: 3.309 | |
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