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Atributos de confianza, normas y certificacion. Comparacion de estandares para hortalizas AgEcon
Compes, Raul.
RESUMEN: Cuando un producto tiene atributos de confianza que son valorados por los consumidores, el mercado no funciona de forma óptima. Si existen externalidades negativas derivadas del consumo y la producción es eficiente que el gobierno establezca normas sobre las características del producto, del proceso productivo, del etiquetado o de las responsabilidades del productor. Si existen externalidades positivas o la acción colectiva es costosa lo óptimo puede ser que el gobierno fije o promueva estándares voluntarios. En el resto de los casos, es posible que una empresa transmita información creíble a los consumidores a partir de un sistema de aseguramiento privado mediante el cuál una entidad independiente certifique que cumple unos determinados...
Tipo: Journal Article Palavras-chave: Confidence; Standard; Certification; EUREPGAP; AENOR; Crop Production/Industries; Q16; Q18.
Ano: 2002 URL: http://purl.umn.edu/28754
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EXIGÊNCIAS DOS CONSUMIDORES EUROPEUS EM RELAÇÃO À MAÇÃ GAÚCHA, NA VISÃO DOS EXPORTADORES AgEcon
Dorr, Andrea Cristina; Marques, Pedro Valentim.
Considering the European consumers’ concern regarding food quality and safety, three study cases were developed with companies aiming to know what the requirements about apple production are. The results showed that two companies are only producers, meaning they do not hold any contractual relation between a company and themselves, which characterizes the management structure as “own production”. As for the third company, producers sell their fruit to the company after establishing a partnership (hybrid governance structure). The challenges for these companies are the increasing level of requirements concerning the apple quality, the relation between prices and costs and the food safety and traceability in the chain.
Tipo: Journal Article Palavras-chave: Food safety; Certification; Traceability; Fruit chain..
Ano: 2006 URL: http://purl.umn.edu/43825
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Producer's choice of certification AgEcon
Langinier, Corinne; Babcock, Bruce A..
Consumers are in general less informed than producers about the quality of agricultural goods. To reduce the information gap, consumers can rely on standards (labels, certifications, geographic indications) that insure quality and origin of the goods. However, these standards do not always fully reveal information. Some of them may just signal that the good is more likely to be of high quality. We investigate what kind of standards are most desirable for producers, and for society in general knowing that any system is costly to implement. One of our findings is that for intermediate values of certification costs, certification that fully reveals information makes high quality producers better off, but make the entire industry worse off. In this case, the...
Tipo: Conference Paper or Presentation Palavras-chave: Asymmetric information; Certification; Clubs; Quality.; Consumer/Household Economics; L11; L15; D82; D71.
Ano: 2005 URL: http://purl.umn.edu/19510
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A certificação orgânica como fator estratégico na governança das transações no mercado de alimentos AgEcon
Cesar, Aldara da Silva; Batalha, Mario Otavio; Pimenta, Marcio Lopes.
Food consumers are, in general, concerned with acquiring healthy food which does not pose risks to their health. These preferences are directly related to the way the economic agents organize themselves inside the food sector. In this context, the organic products’ share in the food market is rising considerably, mainly because they consist not only of a healthier product, but also because they contribute positively to the environment. Nevertheless, these characteristics are not immediately observed by the consumers, which makes the certification process an essential mechanism not in the transaction process but also in gaining the confidence of several markets. This article lists some advantages and disadvantages of the certification process raised in the...
Tipo: Journal Article Palavras-chave: Certification; Transaction costs; Organic products; Organic production; Agribusiness; Agricultural Finance; Industrial Organization.
Ano: 2008 URL: http://purl.umn.edu/61715
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EMERGENCE OF U.S. ORGANIC AGRICULTURE: CAN WE COMPETE? AgEcon
Klonsky, Karen; Tourte, Laura; Thompson, Gary D.; Lohr, Luanne; Krissoff, Barry.
This compilation of papers for principal papers session PP-03 at the AAEA 1998 Annual Meeting assesses the current status of the organic agriculture industry in the United States. Paper topics address production, market and certification issues faced by the industry, research challenges and emerging conditions shaping domestic and international markets.
Tipo: Working or Discussion Paper Palavras-chave: Production; Marketing; Industry structure; International trade; Certification; Organic agriculture; Industrial Organization; International Relations/Trade; Marketing; Production Economics.
Ano: 1998 URL: http://purl.umn.edu/16704
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Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey AgEcon
Nocella, Giuseppe; Hubbard, Lionel J.; Scarpa, Riccardo.
Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.
Tipo: Conference Paper or Presentation Palavras-chave: Animal welfare; Certification; Consumer trust; WTP; Budget approach; Crop Production/Industries; Environmental Economics and Policy; Farm Management; Livestock Production/Industries; C81; Q13; Q18.
Ano: 2010 URL: http://purl.umn.edu/96832
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Implementation of a Traceability and Certification System for Non-genetically Modified Soybeans: The Experience of Imcopa Co. in Brazil AgEcon
Pelaez, Victor Manoel; Aquino, Dayani; Hofmann, Ruth; Melo, Marcelo.
www.ifama.org
Tipo: Journal Article Palavras-chave: Non-GM soy; Cost; Benefit; Traceability; Certification; Agricultural Finance; Financial Economics.
Ano: 2010 URL: http://purl.umn.edu/93341
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CASOS SOBRE A CERTIFICAÇÃO UTZ KAPEH EM EMPRESAS CAFEEIRAS INFORMATIZADAS: IMPACTOS NAS PESSOAS, GESTÃO E COMPETITIVIDADE AgEcon
Lo Turco Martinez, Joao Roberto; Jesus, Jose Carlos dos Santos; Cocaro, Henri.
Diante de um mundo cada vez mais dinâmico e inundado de informações, tornase difícil para o consumidor verificar a qualidade dos alimentos e do processo pelos quais foram obtidos. Em vista disso, as organizações são pressionadas a implantarem processos de qualidade que são certificados por terceira parte, processos estes que causam impactos e geram uma série de mudanças. O objetivo deste artigo foi o de apontar os impactos que o processo de certificação Utz Kapeh causou nas pessoas, na gestão e na competitividade de duas organizações rurais produtoras de café, situadas no Sul de Minas Gerais. Para a obtenção dos dados foram utilizadas técnicas de observação não participante, análise documental e entrevistas e para a sua análise foi utilizada a análise de...
Tipo: Conference Paper or Presentation Palavras-chave: Certificação; Pessoas; Gestão do agronegócio; Competitividade; Café; Certification; Employees; Agribusiness management; Competitiveness; Coffee; Agribusiness; Crop Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/102895
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State-Branded Programs and Consumer Preference for Locally Grown Produce AgEcon
Nganje, William E.; Hughner, Renee Shaw; Lee, Nicholas E..
Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no such incidence in recent history. A full factorial design was used to implement the choice experiment, with each commodity having four identical attributes varying at different levels. Findings reveal that consumers are willing to pay a premium for locally grown spinach marked with the Arizona Grown label over locally grown spinach that was not labeled. This premium was higher than the premium that would be paid for state-branded carrots. This difference highlights...
Tipo: Journal Article Palavras-chave: State-branded produce; Certification; Food safety; Traceability; Discrete choice models; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/107472
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IMPLEMENTACION DEL SISTEMA DE GESTION “MODERNIZA” EN LA EMPRESA TICKET CENTER AgEcon
Licon Trillo, Lorena Patricia; Magana Magana, Eduardo; Kiessling Davison, Christian Mauricio; Soto Zapata, Manuel; Villarreal Ramirez, Victor Hugo; Zuniga Avila, Gabriel.
This study was carried out in a bus transportation company named "Ticket Center" in Delicias,Chihuahua, which offers services such as, sale of tickets to different destinations through the United States, consultancy for the laser visa process, transportation to the American consulate in Ciudad Juarez. The purpose was to implement the Moderniza quality program, which is supported by SECTUR (Ministry of Tourism in México), in order to introduce the company the process of formalization and professionalism to increase its performance and growth to the competitive market. To achieve the above was necessary a training course to employees which the purpose of learning more about the tools to focus a better performance, personally and collectively. In addition a...
Tipo: Article Palavras-chave: Certification; Manual; Quality; Strategic planning.; Agribusiness.
Ano: 2012 URL: http://purl.umn.edu/120495
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OS PILARES DA QUALIDADE: O PROCESSO DE IMPLEMENTAÇÃO DO PROGRAMA DE QUALIDADE DO CAFÉ (PQC) AgEcon
Montagnana Vicente Leme, Paulo Henrique; Machado, Rosa Teresa Moreira.
The present study had as major objective to analyze the implementation process of the coffee quality program (CQP) and its implications on the roasted and ground coffee companies in Brazil. Firstly, the philosophy and the objectives of CQP were described in the construction of a theoretical analysis model, the “quality pillars”. The marketing strategies of thirteen roasters were analyzed. Research data were analyzed with the support of the “quality pillars” model: product quality, process quality, and the quality signal. As main results, it was possible to imply that quality was the main factor that increased the vertical coordination between the researched companies. Therefore, CQP implementation leads companies to the adoption of vertical coordination...
Tipo: Journal Article Palavras-chave: Café; Qualidade; Certificação; Padronização; Coffee; Quality; Certification; Standardization; Research Methods/ Statistical Methods; Teaching/Communication/Extension/Profession.
Ano: 2010 URL: http://purl.umn.edu/102013
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MARKETING STRATEGIES FOR ORGANIC WINE GROWERS IN THE VENETO REGION AgEcon
Rossetto, Luca.
The Italian organic wine sector has dramatically increased, recently. In the last two years, the organic vineyard area has doubled reaching more than 50.000 hectares, while organic wineries account are more than 9.000 farms. In particular, the Veneto Region accounts for 4% of total area and for 15% of organic wine makers. This study analyzes the organic wine sector in the Veneto Region mainly focusing on marketing issues. Two organic wine enterprises are recognized: 1) small wine growers and 2) large-size wineries. The former are specialized in producing organic grapes while the latter are highly specialized in both cultivating grapes and processing wine employing sophisticated technology, especially in making wine. Almost total production is certified...
Tipo: Working or Discussion Paper Palavras-chave: Wine growers; Organic standards; Market; Certification; Product variety; Winemaking process; Quality; Marketing strategy; Marketing.
Ano: 2002 URL: http://purl.umn.edu/14363
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CONTRIBUIÇÃO DA CERTIFICAÇÃO ORGÂNICA PARA UM NOVO MODELO DE GOVERNANÇA NO COMPLEXO AGROINDUSTRIAL CITRÍCOLA BRASILEIRO AgEcon
Carvalho, Murilo Sicchieri de; Paulillo, Luiz Fernando.
This paper compares governance structures in the Brazilian citrus production that appeared with the process of international certification of organic products. Both governance structures, between organic orange production and the processing plant, are analyzed through a study case methodology. These two governance structures are different from the traditional dominant structures that were consolidated with the industrial oligopoly of frozen and concentrated orange juice production along the last thirty years in Brazil. The analyzed cases (onward integration and onward partial-integration) can be used as a reference for possible penetrations of alternative organizational forms in citrus production in an agro-industrial complex predominantly directed at...
Tipo: Journal Article Palavras-chave: Institutions; Governance; Certification; Citrus; Integration; Agribusiness; Agricultural Finance; Industrial Organization.
Ano: 2009 URL: http://purl.umn.edu/90694
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System Dynamics in Food Quality Certifications: Development of an Audit Integrity System AgEcon
Albersmeier, Friederike; Schulze, Holger; Spiller, Achim.
Due to the complex structure of certification schemes the risk of flaws and scandals is generally high. It has further increased by several developments during the last years. With regard to their potential effects, it is questionable whether the certification approaches are actually able to detect deficiencies within the system and thus prevent crises which may lead to its breakdown. Hence, the ability of a standard to meet its objectives of food quality and safety needs to be enforced. In this contribution we launch the implementation of a controlling tool which automatically monitors audit quality based on information of the respective data bases. By analysing possible negative influences, opportunistic behaviour can thus be detected.
Tipo: Journal Article Palavras-chave: Certification; Quality assurance systems; Risk oriented auditing approach; Food Consumption/Nutrition/Food Safety; Food Security and Poverty.
Ano: 2010 URL: http://purl.umn.edu/91143
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Who Should Certify the Safety of Genetically Modified Foods? AgEcon
Baker, Gregory A.; Mazzocco, Michael A..
Two methods of addressing consumer concerns regarding the use of genetically modified foods are evaluated using conjoint analysis – the use of a familiar brand and government certification. In one survey, consumers were asked to rate hypothetical products based on brand, price, and production technology attributes. In a second survey, consumers rated hypothetical products that included government certification, price, and production technology attributes. Both the individual and aggregate results indicate that government certification would be more effective at assuaging consumers concerns than would the use of a familiar brand, although a familiar brand was sufficient to address consumer concerns for a significant number of respondents. The analysis also...
Tipo: Journal Article Palavras-chave: Branding; Certification; Consumer demand; Genetically modified food; GMO; Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/8157
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Consumer Willingness to Pay for Livestock Credence Attribute Claim Verification AgEcon
Olynk, Nicole J.; Tonsor, Glynn T.; Wolf, Christopher A..
A choice experiment was used to determine consumer value for verification of livestock production process attributes. Willingness to pay for verification of production process attributes varied for both milk and pork chops across attributes and verifying entity. Statistically significant evidence of social desirability bias was found by comparing estimates of consumer preferences solicited using direct and indirect questioning. Indirect questioning may yield more accurate representations of consumer value than direct questioning, and therefore more accurate estimates for agribusiness decision making.
Tipo: Journal Article Palavras-chave: Animal welfare; Certification; Consumer demand; Credence attribute; Social desirability bias; Verification; Willingness to pay; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries.
Ano: 2010 URL: http://purl.umn.edu/93215
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Commercial Grain Merchandisers: What Do They Need to Know? AgEcon
Kliethermes, Brandon; Parcell, Joseph L.; Franken, Jason R.V..
Little information exists on grain merchandisers, their characteristics, and the skills needed to be successful. This research contributes toward filling this gap. A summary of survey responses from 230 experienced grain merchandisers quantifies personal characteristics, skills perceived as important, and desire for executive education. Parametric analyses identify factors contributing to merchandisers’ salaries and their interest in establishing a certification process. Interestingly, experience but not formal education significantly enhances salaries.
Tipo: Conference Paper or Presentation Palavras-chave: Grain merchandiser; Marketing; (executive) education; Certification; Agribusiness; Agricultural and Food Policy; Agricultural Finance; Consumer/Household Economics; Crop Production/Industries; Teaching/Communication/Extension/Profession.
Ano: 2009 URL: http://purl.umn.edu/53049
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Can the Private Sector be Competitive and Contribute to Development through Sustainable Agricultural Business? A Case Study of Coffee in Latin America AgEcon
Kilian, Bernard; Pratt, Lawrence; Jones, Connie; Villalobos, Andres.
Latin America's coffee market continues in economic crisis. Sustainable coffee production and certification is one option for economic recuperation and social and environmental sustainability for the region's coffee producers. This paper explores four viable certification processes (Organic, Fair Trade, Rainforest Alliance, and Utz Kapeh) by first defining their requirements. Then, an assessment of microeconomic impacts is given, where the production processes of sustainable and conventional coffee are evaluated and compared. Finally, the paper presents their future relevance and entrepreneurial potential by considering long-term market perspectives. Information about sustainable production in Latin America was gathered through primary sources in...
Tipo: Journal Article Palavras-chave: Sustainable coffee; Certification; Economics; Central America; Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/8149
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If You Can't Trust the Farmer, Who Can You Trust? The Effect of Certification Types on Purchases of Organic Produce AgEcon
Ward, Ruby A.; Hunnicutt, Lynn; Keith, John E..
An information asymmetry exists in the market for organic produce since consumers cannot determine whether produce is organically or conventionally grown. Various methods may solve this problem including signaling, reputation, and certification. Signaling and reputation may not work well, because signals are noisy, and reputation may be difficult for a producer to establish. Certification of the farm and its growing methods shows the most promise. A survey instrument testing the efficacy of certification is presented along with empirical analysis suggesting that no notable difference existed between independent certification methods, although independent certification had significantly different effects than self-certification.
Tipo: Journal Article Palavras-chave: Asymmetric information; Certification; Ordered probit; Organic produce; Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/8145
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CERTIFICAÇÃO EUREPGAP NO SISTEMA AGROINDUSTRIAL DO LIMÃO TAHITI AgEcon
Paulino, Sonia Regina; Jacometi, Wagner Antonio.
O artigo analisa as mudanças verificadas no sistema produtivo do limão tahiti a partir da implantação da certificação EUREPGAP. Trata-se de um certificado de qualidade que inclui explicitamente entre os seus princípios a proteção ambiental e a saúde, segurança e bem-estar do trabalhador. É considerado um grupo de produtores de um dos maiores pólos fruticultores de limão tahiti do estado de São Paulo, pólo este que vem sendo foco de projetos voltados à competitividade e à inserção no mercado externo, desenvolvidos pelo Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE) e Associação Brasileira dos Produtores e Exportadores de Limão (ABPEL). A análise proposta é realizada com base no conceito e na abordagem de sistemas agroindustriais....
Tipo: Conference Paper or Presentation Palavras-chave: Certificação; EUREPGAP; Fruticultura; Sistema agroindustrial; Meio ambiente; Certification; EUREPGAP; Fruit production; Agro-industrial system; Environment; Crop Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/113976
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