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| Registros recuperados: 57 | |
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| Harrison, R. Wes; Gillespie, Jeffrey M.; Fields, Deacue. |
| Of twenty-three agricultural economics conjoint analyses conducted between 1990 and 2001, seventeen used interval-rating scales, with estimation procedures varying widely. This study tests cardinality assumptions in conjoint analysis when interval-rating scales are used, and tests whether the ordered probit or two-limit tobit model is the most valid. Results indicate that cardinality assumptions are invalid, but estimates of the underlying utility scale for the two models do not differ. Thus, while the ordered probit model is theoretically more appealing, the two-limit tobit model may be more useful in practice, especially in cases with limited degrees of freedom, such as with individual-level conjoint models. |
| Tipo: Journal Article |
Palavras-chave: Ordered probit; Two-limit probit; Conjoint analysis; Cardinality; Research Methods/ Statistical Methods. |
| Ano: 2005 |
URL: http://purl.umn.edu/10238 |
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| Sydorovych, Olha; Wossink, Ada. |
| Increasing public interest in the concept of sustainable agriculture has resulted in the development of a number of methods that could be used for the assessment of sustainability of various agricultural production systems. Because of its complex, multi-dimensional nature, sustainability is most often assessed using numerous indicators, which make aggregate comparisons among systems difficult. In this paper we propose a methodology that could be beneficial in aggregate sustainability assessment. We apply conjoint analysis to identify economic, social, and ecological attributes that are perceived as important for agricultural sustainability by different stakeholders and to assess their relative impact on the overall sustainability measure. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Conjoint analysis; Choice experiments; Sustainability assessment; Environmental Economics and Policy. |
| Ano: 2008 |
URL: http://purl.umn.edu/44464 |
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| Novotorova, Nadezhda K.; Mazzocco, Michael A.. |
| Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the studied attributes. Segment analysis indicates Place-oriented consumers may be willing to pay 60% to 70% premiums for locally grown apples. The high consumer preferences for locally grown products combined with environmental benefits transferred through genetic modification provide an opportunity for producers to capture and build their markets, especially within certain market segments. |
| Tipo: Journal Article |
Palavras-chave: Conjoint analysis; Consumer preferences; GM; Locally grown; Consumer/Household Economics; Q10; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/53738 |
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| Wirthgen, Antje. |
| Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/98356 |
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| Harrison, R. Wes; Ozayan, Aylin; Meyers, Samuel P.. |
| Attributes for two value-added seafood products derived from underutilized crawfish are analyzed using conjoint data from seafood restaurants in the southern region of the United States. Preferences for the products' form, price, and flavor attributes were tested. Statistical tests revealed that the attribute interactions were not significant, and part-worth utilities for all main effects were estimated using an additive preference model. Results indicate that the new crawfish products should be marketed as a high-quality fresh soup base or seafood stuffing, priced between 30% and 50% of the cost of fresh crawfish tail meat. |
| Tipo: Journal Article |
Palavras-chave: Conjoint analysis; Seafood; Value added; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/15552 |
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| Sanchez Garcia, Mercedes; Sanjuan, Ana Isabel; Gil Roig, Jose Maria; Gracia, Azucena; Soler, Francisco. |
| RESUMEN: La creciente preocupación por la seguridad alimentaria y la mayor sensibilidad al deterioro medioambiental pueden favorecer la expansión de los productos ecológicos. No obstante, el consumo de este tipo de productos no ha crecido al mismo ritmo que la producción. El diferencial de precios respecto de los productos convencionales, los deficientes canales de distribución, y su desconocimiento parecen estar en la raíz del problema. El objetivo de este trabajo se centra en estudiar en profundidad estas limitaciones. Con este fin, se han realizado dos entrevistas, en Pamplona, a los miembros de la cadena agroalimentaria básicos para el posible desarrollo de dicho mercado: consumidores y distribuidores. El primer colectivo se ha segmentado en función de... |
| Tipo: Journal Article |
Palavras-chave: Organic food products; Market segmentation; Consumers; Distributors; Conjoint analysis; Consumer/Household Economics; Q13; R32. |
| Ano: 2002 |
URL: http://purl.umn.edu/28765 |
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| Krystallis, Athanasios; Ness, Mitchell. |
| The objective of the present study is to describe the preferences of younger, more educated and higher income Greek consumers for "quality" olive oil brands - quality being defined as a bundle of extrinsic quality cues such as quality assurance labels, health-related information, country-of-origin indication, bottling material and price. The aim of the research is, with the implementation of a conjoint analysis task, to describe and analyze consumer preferences using a random, stratified, sample of urban consumers. The extrinsic quality attributes of olive oil, strongly linked to a previous qualitative, Means-end Chains (MEC) analysis survey, is used as starting points for the development of conjoint profiles. Special emphasis is given to the development... |
| Tipo: Journal Article |
Palavras-chave: Quality extrinsic cues; Conjoint analysis; Segmentation; Market shares; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2005 |
URL: http://purl.umn.edu/8161 |
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| Chiodo, Emilio; Casolani, Nicola; Fantini, Andrea. |
| The paper analyses how different aspects connected with regulations can influence the consumers’ quality perception and the value that consumers attribute to the wine sector products. In particular, aspects concerning labelling and presentation of designations of origin, which, in turn, mirror different regulations of production methods, are considered. Consumers’ preference can allow enterprises to complying with more restrictive rules and sustain higher costs for differentiate their products and achieve higher quality. When choosing a product, consumers do not evaluate each single quality factor but the product as a whole, therefore the analysis has to be done with a methodology considering both the combination of all characteristics of the product, and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Conjoint analysis; Designations of origin; Wine sector regulation; Consumer perception; Agricultural and Food Policy; Q 13; Q 18. |
| Ano: 2011 |
URL: http://purl.umn.edu/99590 |
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| Bernard, John C.; Pesek, John D., Jr.; Pan, Xiqian. |
| Typical supermarket chickens are produced with novel or controversial attributes. This continues despite contrasting growth in consumer interest in organic and natural foods. This study surveyed Delaware consumers’ likelihood to purchase chicken given different attributes: free range, given antibiotics, irradiated, fed genetically modified (GM) fee, GM chicken, and price. Examining conjoint analysis data with a heteroskedastic two-limit tobit model, GM chicken and other novel attributes were found to lower purchase likelihood significantly. Understanding these results should help the industry meet consumer preferences while aiding its continued expansion to benefit workers and growers across the South. |
| Tipo: Journal Article |
Palavras-chave: Antibiotics; Chicken; Conjoint analysis; Genetically modified; Heteroskedastic; Irradiated; Tobit; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Q13; D12; C24. |
| Ano: 2007 |
URL: http://purl.umn.edu/6058 |
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| Registros recuperados: 57 | |
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