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| Registros recuperados: 58 | |
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| Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes. |
| Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between supply and demand. This is especially true in sectors with a such high level of competition and product differentiation as the wine producing sector. Faced with the difficulty of differentiating the product in terms of its technical characteristics, quality and price, therefore, a useful alternative is to explore what consumers perceive to be its "emotional benefits", since these have been shown to have a decisive effect on consumer purchasing decisions. For marketing purposes, an understanding of how consumers' personality traits condition their choice of products can help manufacturers to improve their strategic positioning in the market.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wine; Consumer behaviour; Laddering; Emotions; Differentiation; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9435 |
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| Zhang, Xu; Goddard, Ellen W.. |
| The competitive landscape in retailing has changed over the past decade. Moreover, the degree of product differentiation has been increasing: households are able to choose between an increasing number of store brands and national brands of similar products. The value added meat market is no different than any other sector of the grocery market – both national brands and private label brands are being developed to appeal to the consumer‘s desire for convenience, health, production and environmental attributes. Understanding the factors that are influencing consumers‘ value added meat product preferences is important for meat manufacturers who wish to add value to their firm‘s performance and increase market share. This knowledge is required in order to... |
| Tipo: Report |
Palavras-chave: Consumer behaviour; Store loyalty; Meat demand; Value-added meat; National/store brand choice; Consumer/Household Economics; Demand and Price Analysis; D1; M3. |
| Ano: 2010 |
URL: http://purl.umn.edu/99703 |
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| Bocker, Andreas; Albrecht, Silke. |
| An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction that post food scare consumer trust in a particular supplier decreases with an increasing degree of differentiation. While gender and personal experience with a food poisoning contribute significantly to the explanation of the individual level of consumer trust after the – hypothetical – food safety incident, perceived characteristics of the specific risk factor listeriosis chosen for this study had by far the biggest impact. |
| Tipo: Journal Article |
Palavras-chave: Trust; Consumer behaviour; Food safety; Experimental economics; Consumer/Household Economics. |
| Ano: 2001 |
URL: http://purl.umn.edu/98910 |
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| Dierks, Leef H.. |
| Food safety crises usually receive widespread publicity and an extensive media coverage which evidently is mainly negative. Based on previous research, the purpose of this article is to illustrate the impact of positive and negative food safety information on demand both in the short and long term. Apparently, asymmetric effects of media coverage provoke a shift in the consumers' perception of risk and, in a subsequent step, their reactions. This cycle shall be investigated and explained in detail since it improves the prospects for a prediction of consumers' reactions to food safety crises. Results will contribute to the European Commission's research project Food Risk Communication and Consumers' Trust in the Food Supply Chain - TRUST. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food safety; Media coverage; Risk perception; Consumer behaviour; Demand and Price Analysis. |
| Ano: 2004 |
URL: http://purl.umn.edu/24992 |
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| Saravanan, S.; Panchanatham, N.; Pragadeeswaran, S.. |
| The study aims to find out the consumer behavior towards showroom service of two wheelers. A samples of 200 users selected randomly were studied. Standardized questionnaires were used to collect the data. The results reveal that users differ in consumer behaviour towards showroom services of two wheelers on the basis of satisfied random sampling. This study is made to describe the consumer satisfaction of two wheelers with respect to socio-economic characteristics as age, gender, occupation, family income, educational level and so on which is called descriptive study. The data were treated statistically using t-test, F-test and correlation. The result shows that students and employees are more satisfied about show room services. Demographic variables such... |
| Tipo: Journal Article |
Palavras-chave: Consumer behaviour; Marketing; Two wheeler; Motorcycles.; Consumer/Household Economics; Marketing; D12. |
| Ano: 2009 |
URL: http://purl.umn.edu/94584 |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica. |
| The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business competitiveness. The increase in competitiveness of quality Spanish wine depends on producing enterprises’ knowledge of wine consumer preferences so they can offer consumers what they demand. In order to respond to this matter and better adapt supply, 421 wine consumers were surveyed using the Best-Worst Scaling methodology. Various segmentations were also made by consumer income and age groups. The results indicate that the two main attributes which condition consumers... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Wine attributes; Food Marketing; Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/114250 |
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| Nadhem, Mtimet; Miguel, Albisu Luis. |
| Overall wine consumption in Spain is decreasing while, at the same time, Designation of Origin (DO) wine consumption is increasing gradually. This study examines Spanish DO wine consumer behaviour through stated preferences (SP) and revealed preferences (RP) data. Part-worth utilities are calculated and results from both analyses are compared to look for similarities and differences between what respondents say on surveys and what they really do on real purchases. Consumer segmentation is undertaken based on purchase frequencies. In a second step, we try to pool the two data sources in order to get more meaningful and robust results. Results indicate similarities in the consumer choice process when comparing the two data sources, especially for the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wine; Consumer behaviour; Spain; Stated preference; Revealed preference; DO; Consumer/Household Economics. |
| Ano: 2007 |
URL: http://purl.umn.edu/9431 |
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| Arva, Laszlo; Deli-Gray, Zsuzsa. |
| At the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more conscious consumers. These conscious consumers are more and more quality orientated and reject undifferentiated mass products. New customers of tourism and hospitality industry are not only more affluent – so less price conscious – and more quality orientated but they are also seeking activity, participation, fantasy, and experience. These new types of tourists are interested rather in aesthetic aspects of life and are seeking highly differentiated, personalised experience.... |
| Tipo: Journal Article |
Palavras-chave: Tourism; Tourism marketing; Post-modern marketing; Consumer behaviour; Product development; New types of tourism; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/104663 |
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| Rewerts, Astrid Lucie; Hanf, Jon Henrich. |
| Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to another, but also to understand why this product is preferred. Hence, identifying consumers' personal values contributes to explaining consumer preferences and buying motives, which is of great importance for marketing practice. Personal values that are developed during the process of socialisation are part of a culture and differ depending on one's cultural background. Therefore, culture- specific values result in specific consumer behaviour. The aim of our paper is to combine research about buying motives... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Culture; Values; Consumer behaviour; Marketing strategies; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10113 |
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| Wirthgen, Antje. |
| Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/98356 |
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| Nemeth-T., Anett; Vincze-Tóth, Judit; Trojan, Szabolcs. |
| A magyar hűtőipar számára a külföldi piacokon való értékesítés nagy jelentőségű. A hűtőipar talán az egyetlen ágazat, melynek termelése minőségileg sosem különült el az értékesítés piacai szerint, köszönhetően annak, hogy a vertikumban a nemzetközi követelmények érvényesültek. A komplex vásárlói modellek elemzését követően megállapítható, hogy az ízesített termékeket leginkább az aktív szellemi foglalkozásúak részesítik előnyben, akik átlag feletti jövedelemmel rendelkeznek. Az ízesített termékek és a vegyes összetevőjű (mix) termékek tipikus vásárlója között nem tapasztalható jelentős eltérés. A vizsgálat eredményei alapján az a következtetés vonható le, hogy az egy összetevőjű termékek vásárlói között a legalacsonyabb a férfiak és a legmagasabb a nők,... |
| Tipo: Article |
Palavras-chave: Mélyhűtőipar; Fagyasztott élelmiszer; Export; Fogyasztói magatartás; Vásárlási szokások; Deep freeze industry; Frozen food; Export; Consumer behaviour; Customer habits; Consumer/Household Economics; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/119931 |
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| Ventura-Lucas, Maria Raquel. |
| The recent food crises and its great diffusion through the media had as consequence a reduction of the European consumer's confidence, in general, and of the Portuguese ones in particular, in the products that they buy and consume. These events also served to disclose some of the existing problems in the current marketing chain, in which many sectors result to have low, or no transparency or unknown ones to the consumers. For moreover, these crises had demonstrated that science and technology, in set with the governmental regulation do not offer guarantees that the risks associated with food have acceptable levels. All these questions triggered the interest of researchers to study the impact of food safety related issues on consumer behaviour. The... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food safety; Consumer behaviour; Perceptions; Attitudes; Portugal; Food Consumption/Nutrition/Food Safety. |
| Ano: 2004 |
URL: http://purl.umn.edu/24986 |
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| Registros recuperados: 58 | |
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