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Registros recuperados: 29
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Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana AgEcon
Owusu, Victor.
This paper examines the willingness of consumers to pay a premium for organic food product with a contingent valuation data from urban Kumasi of Ghana. Consumer’s willingness to pay a premium is estimated with a bivariate Tobit model. The empirical findings indicate that apart from socioeconomic characteristics and consumer perceptions, product attributes tend to influence consumer preferences for organic water melon and lettuce. The estimated mean WTP premium for 1 kilogram of water melon is GH¢0.5554 (US$ 0.4575) and that of organic lettuce is GH¢1.2579 (US$1.0361).
Tipo: Presentation Palavras-chave: Consumer Perception; Ghana; Organic Foods; Willingness to Pay; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2012 URL: http://purl.umn.edu/123394
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Households’ WTP for the Reliability of Gas Supply AgEcon
Chou, Wan-Jung; Bigano, Andrea; Hunt, Alistair; La Branche, Stephane; Markandya, Anil; Pierfederici, Roberta.
The security of natural gas supply is an important issue for all EU countries due to the region’s heavy dependence on imported supply sources and in light of energy demand for gas that is continuously increasing. Discussions have emphasised strategies for securing the supply at the macro level, e.g. diversification in supply sources, increase in storage capacity, etc. By contrast, consumers’ demand for the reliability of gas supply is rarely investigated. Hence this study was conducted to examine the economic implications associated with the security of gas supply directly to domestic consumers. Based on the choice experiment approach, household surveys were conducted in France, Italy and the UK. The results confirmed that the degree of the economic impact...
Tipo: Working or Discussion Paper Palavras-chave: Energy Security; Gas Supply; Households; Willingness to Pay; Choice Experiment; EU; Resource /Energy Economics and Policy; C35; C83; C93; D12; Q41.
Ano: 2011 URL: http://purl.umn.edu/115740
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Analysis of Country of Origin Labeling for Food Products in Taiwan Using Auction Experiment with Tasting AgEcon
Chern, Wen S.; Lin, Huei-Ching.
This study attempts to evaluate the economic benefits of the country of origin labeling (COOL) in Taiwan. A Vickrey second-price sealed-bid auction was conducted to estimate the consumer’s willingness to pay for Taiwan products vs. those from China and Vietnam. Our experiment was designed to investigate the impacts of product tasting on bidding behavior. The regression results show that tasting raised bids for Taiwan and China teas, but lowered bids for Vietnam tea. The econometric results show very high premiums for Taiwan products. Taiwanese consumers and food producers stand to benefit greatly with COOL.
Tipo: Conference Paper or Presentation Palavras-chave: Auction Experiment; Country of Origin Labeling; Tobit; Willingness to Pay; Bid Premium; Taiwan; China; Vietnam; Tea; Plum; Import; Food; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Research Methods/ Statistical Methods; Q13; D12..
Ano: 2011 URL: http://purl.umn.edu/103219
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Consumer Willingness to Pay for Irradiated Beef AgEcon
Nayga, Rodolfo M., Jr.; Poghosyan, Arsen; Nichols, John P..
This study examines consumer willingness to pay for irradiated beef products. About 58 percent of the respondents are willing to pay a premium for irradiated beef. An ordered probit with sample selection model was estimated. Standard errors of the marginal effects of the ordered probit model were estimated using the bootstrap method. Our findings suggest that females and those who think that improper handling contributes to food poisoning are more likely to pay a premium of 50 cents per pound of irradiated beef than others. Those who trust the irradiation technology are also more likely to pay a premium of between 5 to 25 cents per pound for irradiated beef. Supply chain implications are discussed.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer Behavior; Food Chain; Food Irradiation; Willingness to Pay; Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/24895
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Consumer Preference Variation between Domestic and Imported Food AgEcon
Parcell, Joseph L.; Gedikoglu, Haluk.
Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by locally selling their farm products. The major challenge for farmers making local sales is to predict consumer preferences correctly and provide goods to the market accordingly. By analyzing results from a consumer survey conducted in the Midwest, the current study determines the consumer preferences for domestic artisan cheese compared with processed cheese and imported French cheese compared with U.S. artisan cheese. The results of the econometric analysis show that consumer preferences vary between domestic and imported cheese. The results also show that experience attributes are more influential...
Tipo: Presentation Palavras-chave: Willingness to Pay; Consumer Preferences; Ordered Probit; Factor Analysis; Agribusiness; Marketing.
Ano: 2012 URL: http://purl.umn.edu/124183
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Comparing the Conventional Stated Preference Valuation Technique with a Prediction Approach. AgEcon
Yadav, Lava; van Rensburg, Tom M.; Kelley, Hugh.
Stated preference techniques have been used to place values on public goods by directly asking individuals to provide their personal values and opinions. This method has consistently resulted in the emergence of hypothetical bias. Several insights from the psychology literature suggest that social desirability bias, a contributor to hypothetical bias, occurs when individuals face such direct questions. However, replacing the direct questions with an indirect one that asks for their predictions about other’s values can potentially eliminate this bias. In this study we employ both questioning formats in a choice experiment to make comparisons between the stated responses. Predicted willingness to pay is 2.5 and 3.1 times smaller than hypothetical values...
Tipo: Conference Paper or Presentation Palavras-chave: Stated Preference Techniques; Discrete Choice Experiments; Hypothetical Bias; Social Desirability Bias; Lake Wabegon Effect; False Consensus Effect; Willingness to Pay; Environmental Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/91728
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Media Advertising and Ballot Initiatives: An Experimental Analysis AgEcon
Allender, William J.; Richards, Timothy J.; Fang, Di; Doyon, Maurice.
Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of political advertising at this level. In this study, we conduct an experimental analysis of advertisements used during the 2008 campaign to mandate new animal welfare standards in California (Proposition 2). Using subjects' willingness to pay for cage-free eggs as a proxy for their likely voting behavior, we investigate whether advertising provides real information to likely voters, and thus sharpens their existing attitudes toward the issue, or whether advertising can indeed change preferences. We find that...
Tipo: Conference Paper or Presentation Palavras-chave: Animal Welfare; Proposition 2; Cage Free eggs; Willingness to Pay; BDM auction; Political Advertising; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Marketing; Political Economy; Production Economics; Public Economics.
Ano: 2011 URL: http://purl.umn.edu/104224
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Characterizing Spatial Pattern in Ecosystem Service Values when Distance Decay Doesn’t Apply: Choice Experiments and Local Indicators of Spatial Association AgEcon
Johnston, Robert J.; Ramachandran, Mahesh; Schultz, Eric T.; Segerson, Kathleen; Besedin, Elena Y..
Stated preference analyses commonly impose strong and unrealistic assumptions in response to spatial welfare heterogeneity. These include spatial homogeneity or continuous distance decay. Despite their ubiquity in the valuation literature, global assumptions such as these have been increasingly abandoned by non-economics disciplines in favor of approaches that allow for spatial patchiness. This paper develops parallel methods to evaluate local patchiness and hot spots in stated preference welfare estimates, characterizing relevant patterns overlooked by traditional approaches. The analysis draws from a choice experiment addressing river restoration. Results demonstrate shortcomings in standard treatments of spatial heterogeneity and insights available...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to Pay; Hot Spot; Stated Preference; Ecosystem Service; Valuation; Environmental Economics and Policy; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/103374
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DEMAND FOR RAINFALL-INDEX BASED INSURANCE: A CASE STUDY FROM MOROCCO AgEcon
McCarthy, Nancy.
In this paper, we derive estimates for willingness to pay for rainfall-index based insurance contracts. Surveys were undertaken in four regions in Morocco, representing different mean and variability of rainfall conditions. Results indicate that respondents in the high variability regions preferred contracts that paid out more often (had higher rainfall trigger levels), and which were more costly. In fact, a strong majority of respondents indicated they would purchase these contracts at the fair-value price; the estimated median willingness to pay for such contracts was between 12-20 percent above the fair value contract. However, in the lower rainfall variability regions, the cheaper contracts with lower trigger values were the only contracts for which...
Tipo: Working or Discussion Paper Palavras-chave: Agricultural Insurance; Dryland Agriculture; Willingness to Pay; Crop Production/Industries.
Ano: 2003 URL: http://purl.umn.edu/16084
Registros recuperados: 29
Primeira ... 12 ... Última
 

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