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| Registros recuperados: 58 | |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica. |
| El trabajo ha cubierto un doble objetivo, por un lado se ha determinado la importancia relativa de los atributos del vino que influyen en la conformación de las preferencias de los consumidores de Castilla-La Mancha, y por otro se ha analizado la actitud de los consumidores hacia los vinos con certificación de Denominación de Origen (D.O.) más importantes de Castilla-La Mancha (D.O. La Mancha y D.O. Valdepeñas), con respecto al más conocido en el ámbito nacional (D.O. Rioja). Como resultado del primer objetivo, los atributos más relevantes son el precio, el color (tinto, blanco), la certificación y el origen, por este orden, y del segundo objetivo, se obtiene que la D.O. La Mancha y la D.O. Valdepeñas son percibidas como de vinos más baratos, de consumo... |
| Tipo: Journal Article |
Palavras-chave: Designation of origin; Consumer behaviour; Conjoint Analysis; Simulation; Positioning brands; Consumer/Household Economics; M31; Q13. |
| Ano: 2005 |
URL: http://purl.umn.edu/28772 |
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| Luth, Maren; Spiller, Achim. |
| The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore, consumption-psychological (strength of the parent brand, perceived quality of the parent brand, perceived transfer-fit) as well as economic (conjoint analysis) approaches are applied. The results reveal a group of 25 % of consumers who show a price inelastic buying behaviour and who can be seen as a suitable target group for manufacturer’s brands. The example of the poultry brand Wiesenhof shows that brand extensions are an appropriate tool to introduce brands into the... |
| Tipo: Journal Article |
Palavras-chave: Brand transfer; Meat sector; Consumer behaviour; Conjoint analysis; Agribusiness; Demand and Price Analysis. |
| Ano: 2006 |
URL: http://purl.umn.edu/97182 |
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| Trautman, Dawn; Goddard, Ellen W.; Nilsson, Tomas K.H.. |
| In light of recent food safety crises and international trade concerns associated with food or animal associated diseases, traceability has once again become important in the minds of public policymakers, business decision makers, consumers and special interest groups. This study reviews studies on traceability, government regulation and consumer behaviour, provide case studies of current traceability systems and a rough breakdown of various costs and benefits of traceability. This report aims to identify gaps that may currently exist in the literature on traceability in the domestic beef supply chain, as well as provide possible directions for future research into said issue. Three main conclusions can be drawn from this study. First, there is a lack of a... |
| Tipo: Report |
Palavras-chave: Traceability; Institutions; Canada; Consumer behaviour; Producer behaviour; Supply chain; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; International Relations/Trade; Livestock Production/Industries; Marketing; Production Economics; D020; D100; D200; Q100. |
| Ano: 2008 |
URL: http://purl.umn.edu/52090 |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica; Olivasq, R.. |
| Consumer requirements for preferably new, quality products with health guarantees are causing competitive adaptation by agro-food businesses. In this sense, cheese-producing enterprises are immersed in restructuring to adapt to the new scene. To assure the greatest possible success in this process it is advisable to determine what the preferences of cheese consumers are. In searching for the answer to this question, 420 surveys were made on regular food shoppers for at-home consumption in the metropolitan area of Madrid (Spain). Treatment of this data consisted in using the Conjoint Analysis technique and maximum willingness to pay. Results show that the main differentiating element for cheese is origin and the maximum willing to pay for an organic cheese... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Organic; Food Marketing; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/44327 |
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| Aschemann, J.; Hamm, Ulrich. |
| Health is an increasingly important topic in the food market. The regulation (EC) No 1924/2006 on nutrition and health claims is meant to facilitate healthy food choices of consumers. However, research studies about claim perception and choice behaviour are scarce in Europe up to this point, especially those focusing on revealed preferences or a close-to-realistic study design. This contribution reports findings of realistically designed choice-tests accompanied by video-observation and followed by a face-to-face questionnaire. Logistic regression analysis was applied in order to determine the influencing factors on purchase behaviour of food products with claims. Perception of relative healthiness of the product with a claim, credibility of the claim and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Health claims; Choice tests; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/44012 |
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| Vukasović,T. |
| Agricultural market developments have attracted considerable attention recently, due to increasing consumer food prices and sharp short term price fluctuations of agricultural commodity prices. This medium term outlook provides a projection for major EU agricultural commodity markets and agricultural income until the year 2022, based on a set of coherent assumptions. Under these assumptions, agricultural commodity prices are expected to stay firm over the medium term, supported by factors such as the growth in global food demand, the development of the biofuel sector and a prolongation of the long-term decline in food crop productivity growth. EU commodity markets are projected to remain balanced on average over the outlook period, without the need for... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Poultry meat; Consumer behaviour; EU. |
| Ano: 2014 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-635X2014000400014 |
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| Registros recuperados: 58 | |
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