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Registros recuperados: 181
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Valuations of ‘Sustainably Produced’ Labels on Beef, Tomato, and Apple Products AgEcon
Tonsor, Glynn T.; Shupp, Robert S..
This study evaluates consumer perceptions of what “sustainably produced” food labels imply and estimates corresponding demand for products carrying these labels. Results suggest that the typical U.S. consumer is not willing to pay a positive premium for beef, tomatoes, or apple products labeled as “sustainably produced.” Demand is particularly sensitive to inferences consumers make regarding what a “sustainably produced” food label implies. Suggestions for future work and implications of standardizing the definition of sustainability are provided.
Tipo: Journal Article Palavras-chave: Consumer perceptions; Credence labeling; Production practices; Sustainable; U.S. consumer demand; Willingness to pay; Marketing.
Ano: 2009 URL: http://purl.umn.edu/59249
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Consumer Willingness-to-Pay for Fresh Pork Attributes AgEcon
Sanders, Dwight R.; Moon, Wanki; Kuethe, Todd H..
A survey was used to gauge consumer preferences toward four fresh pork attributes: juiciness, tenderness, marbling, and leanness. The survey elicited consumer willingness-to-pay a premium for an improvement in these attributes. Approximately one-half of the respondents were willing to pay some premium for the attributes of juiciness, leanness, and tenderness. The average premium size ranged from $0.20/lb. for marbling to $0.37/lb. for tenderness. Neither the choice of a certifying agency nor the use of a cheap talk script influenced premium levels.
Tipo: Journal Article Palavras-chave: Pork attributes; Pork markets; Willingness to pay; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/62294
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Demand for and Value of Credence Characteristics: Case Beef AgEcon
Latvala, Terhi; Kola, Jukka.
The aim of this study is to evaluate both qualitatively and quantitatively the value of new information about and the information systems set for credence characteristics of beef. Economics of information is our theoretical framework. The quantitative approach focuses to measure the ex ante value of credence characteristics, and the method of contingent valuation is applied for this purpose. Results indicate that 59 % of Finnish consumers are willing to pay more to get information about safety and quality of beef products. Consumers are most concerned with diseases caused by food of animal origin. Genetically modified organisms (GMOs) are not considered as the mosthazardous risk factor in food products. However, if the beef products contain GMOs used in...
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Information; Credence attributes; Contingent valuation; Willingness to pay; Food Consumption/Nutrition/Food Safety.
Ano: 2002 URL: http://purl.umn.edu/24841
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The economic value of olive plantation in rural areas. A study on a hill region between Italy and Slovenia AgEcon
Marangon, Francesco; Troiano, Stefania; Visintin, F..
This study was undertaken with the primary purpose of assessing the welfare gain to local residents resulting from olive trees. A secondary but important aim was to underline the multifunctional role of olive farming. In fact, we know that olive plantation has potentially socially benefits. In particular, it has potentially a lot of positive social effects in rural areas depending on plantation characteristics and farming practices. Therefore, the first section of this paper reviews the main features connected to the multifunctional role of olive farming. Multifunctional role of olive farming is well known in the EU, but it is still needed the institutional intervention in favour of farmers, due to the structural difficulties of olive production sector....
Tipo: Conference Paper or Presentation Palavras-chave: Olive plantation; Multifunctionality; Willingness to pay; Rural landscape valuation; Community/Rural/Urban Development.
Ano: 2008 URL: http://purl.umn.edu/44412
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Japanese Consumers’ Perceptions on and Willingness to Pay for Credence Attributes Associated with Canola Oil AgEcon
Hu, Wuyang; Chen, Kevin Z.; Yoshida, Kentaro.
In this study we found that Japanese consumers value the conventional health claim “low in saturated fat” more than the relatively newer claims, such as “high in oleic acid.” In addition, consumers do not prefer oil with genetically modified ingredients or oil that is not domestically produced, but they are willing to pay extra for “organic” or “functional food” features. We also found that the scope and source of information on these credence attributes may also affect consumers’ choices and willingness to pay and that the effects may not be completely consistent with what one would expect.
Tipo: Journal Article Palavras-chave: Canola oil; Choice-based conjoint; Credence attributes; Japanese consumers; Willingness to pay; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q13.
Ano: 2006 URL: http://purl.umn.edu/43751
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Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement AgEcon
Nurse, Gretchen; Onozaka, Yuko; Thilmany, Dawn D..
Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the significant attention and growth surrounding sustainable foods, there is still a demand for research investigating the intersection of economic and psychological factors that can aid in predicting and explaining consumer behavior. This paper uses an attitude-behavior framework, the Theory of Planned Behavior, to explore the predictive ability of psychological concepts of willingness to pay for different attributes associated with sustainable foods. Consumer attitudes...
Tipo: Conference Paper or Presentation Palavras-chave: Sustainable food; Willingness to pay; Theory of planned behavior; Perceived consumer effectiveness; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2010 URL: http://purl.umn.edu/56494
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Estimating Consumer Willingness to Pay for Country-of-Origin Labeling AgEcon
Loureiro, Maria L.; Umberger, Wendy J..
Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to an increase of 38% and 58%, respectively, over the initial given price.
Tipo: Journal Article Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Dichotomous choice; Willingness to pay; Consumer/Household Economics.
Ano: 2003 URL: http://purl.umn.edu/31091
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Functional Foods in the Marketplace: Willingness to Pay for Apples Enriched with Antioxidants AgEcon
Markosyan, Armenak; Wahl, Thomas I.; McCluskey, Jill J..
The attention on so-called “functional foods” has been growing as consumers become more concerned with diet and nutrition. This article aims to measure consumers’ response to apples with “naturally enriched antioxidant coatings.” Surveys were conducted in grocery stores in Seattle, Washington and Spokane, Washington. The results suggest that consumers have a somewhat positive attitude towards functional foods in general and with apples enriched with antioxidants in particular. A contingent valuation technique was used to assess factors affecting consumers’ willingness to pay for the apples with antioxidant coatings. Consumers in the Spokane grocery stores are more likely to pay a premium for the new type of apples than consumers in Seattle. Consumers who...
Tipo: Conference Paper or Presentation Palavras-chave: Functional food; Willingness to pay; Antioxidants; Demand and Price Analysis; Health Economics and Policy.
Ano: 2007 URL: http://purl.umn.edu/9787
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Consumer Willingness to Pay for Organic Products in Urban Turkey AgEcon
Akgungor, Sedef; Miran, Bulent; Abay, Canan.
The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous research in Turkey contends that Turkey organic food exports are growing and that there is a small but growing domestic market. A lacking component of the prevailing studies is that none of the studies have focused on the cosmetic quality component of organic products. Another aspect that is missing in the previous studies is that it is not possible to make inferences for the Turkish urban consumers due to designs in sampling and population definition. The aim of...
Tipo: Conference Paper or Presentation Palavras-chave: Organic fruits and vegetables; Consumer preferences; Willingness to pay; Perceived risk; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7872
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Willingness to Pay for Irradiated Food: A Non Hypothetical Market Experiment AgEcon
Nayga, Rodolfo M., Jr.; Aiew, Wipon; Woodward, Richard T..
This paper focuses on estimating consumers' willingness to pay for and willingness to accept irradiated food using a non-hypothetical experiment utilizing real food products (i.e., irradiated ground beef), real cash, and actual exchange in a market setting. Single-bounded and one and one-half bounded models are developed using dichotomous choice contingent valuation experiments. Our results indicate that average willingness to pay values range from 75.43 to 78.51 cents per pound while average willingness to accept values range from 69.49 to 81.63 cents per pound of irradiated ground beef.
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Irradiated food; Willingness to pay; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2004 URL: http://purl.umn.edu/24995
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Do Supervisors Affect the Valuation of Public Goods? AgEcon
Franceschi, Dina; Vásquez, William F..
Systematic supervision procedures have been proposed to improve contingent valuation surveying, particularly in developing countries. Surprisingly, the CV literature does not say much about the potential effects of supervision even though there is evidence of interviewer effects and social desirability issues that can bias results. This paper investigates the effects of interview supervision on the valuation of public services, using split-sample treatments to include a test of scope of a nested good and to assess the effect of interview supervision on reported WTP. Results suggest that supervisors can be used to improve quality with no effect on WTP estimates.
Tipo: Journal Article Palavras-chave: Contingent valuation; Drinking water; Nicaragua; Social desirability; Supervision effects; Willingness to pay; Community/Rural/Urban Development; Consumer/Household Economics; Environmental Economics and Policy; Public Economics; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/117771
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Valuing Recreational Benefits of a National Park in Andean Colombia AgEcon
Alvarez, Sergio; Larkin, Sherry L..
Protected undeveloped areas are an important tool for land conservation in developing nations. Efficient land allocation decisions and resource management requires knowledge of non-market benefits. Using travel cost and contingent valuation data from on-site interviews and secondary data on visitation, this study will value a national park in Columbia.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer surplus; Non-market valuation; Willingness to pay; Zonal travel cost; International Development; Resource /Energy Economics and Policy; Q24; Q26; Q57.
Ano: 2008 URL: http://purl.umn.edu/6732
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Does taste beat food safety? Evidence from the “Pera Rocha” case in Portugal AgEcon
Combris, Pierre; Pinto, Alexandra Seabra; Fragata, Antonio; Giraud-Heraud, Eric.
Until recently, fresh fruits such as pears were provided to markets as generic products. However, these products are now differentiated by cultivars, origins and appearances, as well as by companies’ production and processing methods. Therefore, we observe a lot of denominations of origin, retailers’ and private labels in order to signal the differentiation to the consumers, who are often willing to pay large price premiums for products with specific attributes. Indeed the value consumers put on fruits depends on the degree of product-information that are available to them and this information derives mainly from tasting and from the label of the products. In this paper, we used an experimental auction to investigate how quality attributes information...
Tipo: Conference Paper or Presentation Palavras-chave: Experimental auction; Willingness to pay; Quality signals; Food safety; Fruits.; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7879
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Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables AgEcon
Lagerkvist, Carl Johan; Hess, Sebastian; Ngigi, Marther W.; Okello, Julius Juma.
Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We survey individuals’ perceived food safety across four major market categories, while also considering the explanatory role of trust and behavioral, psychological, and socio-demographic covariates. Results show that willingness to pay is market-specific and multi-faceted, with trust and perceived risks as important drivers, while income plays only a subordinate role. We conclude that policy makers should aim to reduce asymmetric information within the value chain without raising food prices such that safer vegetables would become...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Perceived risk; Willingness to pay; Regression tree; Urban agriculture; Crop Production/Industries; Food Consumption/Nutrition/Food Safety.
Ano: 2011 URL: http://purl.umn.edu/114409
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Economic Uncertainties in Valuing Reductions in Children's Environmental Health Risks AgEcon
Hoffmann, Sandra A.; Krupnick, Alan J.; Adamowicz, Wiktor L..
The recognition that environmental hazards can affect children differently and more severely than adults has provoked growing concern in industrialized nations about the impact of environmental pollution on children's health. In this paper, commissioned by the OECD, we are charged with examining "economic uncertainties" associated with valuing the benefits of environmental policies that reduce risk to children's health. We examine two sources of uncertainty in benefits estimation: forecasting uncertainty and modeling uncertainty. We explore how these sources of uncertainty affect the use of standard economic and non-economic approaches to the valuation of health benefits. These include willingness-to-pay measures, cost-of-illness and human-capital...
Tipo: Working or Discussion Paper Palavras-chave: Willingness to pay; QALY; Children; Social welfare function; Health valuation; Environmental health; Household behavior; Environmental Economics and Policy; Q51; I18; I1; J17; D13; D6; D63; D64.
Ano: 2005 URL: http://purl.umn.edu/10722
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Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes AgEcon
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra.
Consumer acceptance and willingness to pay for three nonconventional attributes associated with six processed blueberry products was examined through an in-store conjoint experiment survey. Both credence and experience attributes were considered, including whether the products were produced locally, and whether they were organic or sugar-free. The results indicate heterogeneity in consumer preference and willingness to pay for different attributes across product categories. Local products and organic formulations generally received positive willingness to pay across all products. This information has implications for blueberry growers and retailers who are trying to create and position value-added products for maximum revenue.
Tipo: Journal Article Palavras-chave: Blueberries; Conjoint experiment; Kentucky; Willingness to pay; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q13.
Ano: 2009 URL: http://purl.umn.edu/48753
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Antarctic Tourists: A Case Study of Their Evaluation of Antarctic Wildlife and Environmental Issues AgEcon
Tisdell, Clement A.; Wilson, Clevo; Kriwoken, Lorne.
Reports the results of surveys of Antarctic cruise ship passengers on the ‘Akademik Ioffe’ who undertook their Antarctic journey in January 2003. The prime purposes of the surveys were to determine the socio-economic profile of these travellers, evaluate the importance of Antarctic wildlife for their travel, their attitude to Antarctic wildlife conservation as well as environmental issues involving Antarctica, both prior to their tourist visit to Antarctica and following it. This paper reports on the socio-economic profile of respondents, their willingness to pay for their Antarctic trip, and their knowledge of Antarctica. The comparative importance of Antarctic wildlife as a factor motivating respondents to undertake their journey is assessed and the...
Tipo: Working or Discussion Paper Palavras-chave: Antarctic wildlife conservation; Environmental issues; Willingness to pay; Antarctica; Environmental Economics and Policy.
Ano: 2004 URL: http://purl.umn.edu/48980
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VALUING BOTANIC COLLECTIONS: A COMBINED TRAVEL-COST AND CONTINGENT VALUATION SURVEY IN AUSTRALIA AgEcon
Mwebaze, Paul; Bennett, Jeffrey W..
The economic value of biological collections in three major botanic gardens in Australia was estimated using the Travel-Cost (TC) and Contingent Valuation (CV) methods. The study used truncated count data models to control for the non-negative integer and truncation properties of the number of visits to botanic gardens in Canberra, Melbourne and Sydney. We estimate consumer surplus values of approximately $34 per trip to each botanic garden, resulting in the total social welfare estimate of approximately $96.9 million in 2010 Australian dollars. This result is relatively high compared to similar studies conducted in other countries. Willingness to pay (WTP) for entry fees and or higher parking charges for access to botanic gardens were also investigated....
Tipo: Conference Paper or Presentation Palavras-chave: Economic value; Botanic gardens; Biological collections; Willingness to pay; Travel-cost method; Contingent valuation method.; Resource /Energy Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/100688
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Use of Spike Models in Measuring Consumers' Willingness to Pay for Non-GM Oil AgEcon
Hu, Wuyang.
In this paper, Chinese consumers' preferences and their willingness to pay (WTP) for non-genetically modified (GM) vegetable oil were elicited by a payment card approach. In addition to the conventional model, spike models, which were originally developed to evaluate public goods, were adopted in this paper. These spike models recognize the possibility of zero WTP and provide opportunities to analyze two correlated decision stages: whether to pay a premium for non-GM oil and how much the premium is. Results show that consumers behaved consistently in the two decision stages and there is a premium associated with non-GM oil.
Tipo: Journal Article Palavras-chave: Chinese consumers; Non-genetically modified oil; Spike models; Willingness to pay; Food Consumption/Nutrition/Food Safety; Q13; D12; C25.
Ano: 2006 URL: http://purl.umn.edu/43786
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Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates AgEcon
Tonsor, Glynn T.; Olynk, Nicole J.; Wolf, Christopher A..
Animal welfare concerns are having dramatic impacts on food and livestock markets. Here we examine consumer preferences for pork products with a focus on use of gestation crates. We examine underlying consumer valuations of pork attributes while considering preference heterogeneity as well as voluntary and legislative alternatives in producing gestation crate-free pork. Our results suggest that prohibiting swine producers from using gestation crates fails to improve consumer welfare in the presence of a labeling scheme documenting voluntary disadoption of gestation crates. Consumers are found to implicitly associate animal welfare attributes with smaller farms. Preference heterogeneity drives notably diverse consumer welfare impacts when pork produced with...
Tipo: Journal Article Palavras-chave: Animal welfare; Consumer welfare; Economics of legislation; Gestation crates; Pork; Swine; Voluntary labeling; Willingness to pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Industrial Organization; Livestock Production/Industries; Q11; Q13; Q18.
Ano: 2009 URL: http://purl.umn.edu/56658
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