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| Registros recuperados: 101 | |
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| Seric, Neven; Vinko, Maljic; Perisic, Mate. |
| A successful treating of a single, national, market through new challenges of marketing management is notably different than treating of the global market. The paper provides the case study of Gideon Multimedia, IT firm from Croatia. The company’s main product is mobiExplore, touristic guide platform for mobile phones. The application could be adapted to different marketplaces - global and national, for different countries. Because of different dynamic of the growth of national mobile markets even the global marketing strategy for the mobiExplore applications needs to be adapted to each national case. Establishing of the national strategy needs to be adapted through market research of the local market. The paper argues that customized for UK market... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Strategies; Product; Tourism; MobiExplore.; Marketing; L86; M30. |
| Ano: 2010 |
URL: http://purl.umn.edu/94658 |
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| David, Lorant; Toth, Geza. |
| A Mátra településeinek jó része társadalmi-gazdasági problémákkal küzd, melyeket jól jellemez az elvándorlás, a magas munkanélküliség, alacsony vállalkozássűrűség, illetve jövedelem. Az Észak-magyarországi Régióban végzett kutatásainkban már korábban megállapítottuk ezeket a tényeket. A Mátravidék fejlődésének egyik alapja lehetne az idegenforgalom/turizmus, de megállapítható, hogy kereskedelmi szálláshely-ellátottság tekintetében lakosságarányosan jelentősen elmarad a vidéki átlagtól, tehát fejlesztésekre van szükség. Véleményünk szerint elsősorban a meglévő 3 és 4 csillagos szállodák minőségi fejlesztését szükséges végrehajtani. Ha a Mátravidék turizmusa dinamikus fejlődésnek indul, a minőségi szálláshelyek férőhely-kapacitásának növelése is indokolt... |
| Tipo: Journal Article |
Palavras-chave: Turizmus; Mátra; Idegenforgalmi statisztika; Tourism; Mátra; Tourism statistics; Agribusiness; Community/Rural/Urban Development. |
| Ano: 2009 |
URL: http://purl.umn.edu/92506 |
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| Arva, Laszlo; Deli-Gray, Zsuzsa. |
| At the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more conscious consumers. These conscious consumers are more and more quality orientated and reject undifferentiated mass products. New customers of tourism and hospitality industry are not only more affluent – so less price conscious – and more quality orientated but they are also seeking activity, participation, fantasy, and experience. These new types of tourists are interested rather in aesthetic aspects of life and are seeking highly differentiated, personalised experience.... |
| Tipo: Journal Article |
Palavras-chave: Tourism; Tourism marketing; Post-modern marketing; Consumer behaviour; Product development; New types of tourism; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/104663 |
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| Foltz, John C.; Woodall, Stacie; Wandschneider, Philip R.; Taylor, R. Garth. |
| The impact of Idaho’s wine and grape industry was assessed as an agribusiness and as a tourist industry. Idaho’s grape and wine industry is in its infancy, with wine sales of $15 million from 15 wineries and growers cultivating about 1,000 acres, primarily in southwestern Idaho’s Canyon County. Synthesized output multipliers for wine tourism were virtually identical to the agribusiness output multipliers (1.86 and 2.10 for Canyon County and the state of Idaho, respectively). The wine and grape industry’s agribusiness impact is $15 million in sales and 120 jobs in Idaho, and $23 million and 140 jobs for Canyon County. In contrast, tourism expenditures stimulate other businesses in addition to the agribusiness linkages of grape and wine production. Thus,... |
| Tipo: Journal Article |
Palavras-chave: Idaho; Impact analysis; Input/output models; Tourism; Wine; Wine agribusiness; Agribusiness; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2007 |
URL: http://purl.umn.edu/62287 |
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| Tisdell, Clement A.; Wilson, Clevo. |
| Arguments of most conservationists supporting ecotourism have been based upon the views that it is environmentally friendly as a resource-use and that receipts from it can counter demands to use the natural resources involved for more extractive economic purposes. But wildlife-based ecotourism can also have positive impacts in itself on the willingness of tourists to pay for wildlife conservation, strengthen the pro-conservation attitudes of tourists and foster personal actions by them which contribute to wildlife conservation. These aspects are explored in this article on the basis of a survey of tourists visiting Mon Repos Beach near Bundaberg, Queensland for the purpose of watching marine turtles. The results enable several of the conservation... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Tourism; Conservation; Sea Turtles; Ecotourism; Environmental Economics and Policy. |
| Ano: 2000 |
URL: http://purl.umn.edu/48364 |
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| Tisdell, Clement A.; Wilson, Clevo. |
| Lamington National Park in Queensland, Australia is noted for its rainforest and is part of Australia’s fourteen World Heritage listed properties but no systematic study has been done of the importance of birds to its visitors. This study rectifies this situation. It is based on data from survey forms handed to visitors at an important site in this park and completed by visitors following their visit. This yielded 622 useable replies. These enabled us to establish the comparative importance of birds as an attraction to this site. Furthermore, logit regression is used to analyze and to identify factors that increase the likelihood of a visitor saying that birds are an important attraction. In addition, the relative importance to visitors of various... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Australia; Biodiversity; Birds; Rainforest; Tourism; Environmental Economics and Policy. |
| Ano: 2004 |
URL: http://purl.umn.edu/48976 |
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| Ozdemir, Gocke. |
| The environmental quality is recognized to be an important factor while making decisions upon the destination to visit. The image of the resort will likely to be more realistic but also complex after the tourists’ visit. The complex image of the resort, where the tourist has about after visiting it, is crucial for creating loyalty and also word of mouth advertising. Therefore, if the tourists visiting the resort are to complain then the intermediaries will likely to reduce the tourism activities through that resort or the tourism activities will turn into a more hotel facility based activity. Resort planning is a continous process and defines the systemized and controlled development of the resort. Resort planning can be implemented in an actual resort or... |
| Tipo: Journal Article |
Palavras-chave: Tourism; Planning; Destination; Resort; Image; Agribusiness; Community/Rural/Urban Development. |
| Ano: 2007 |
URL: http://purl.umn.edu/58931 |
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| Tisdell, Clement A.; Wilson, Clevo. |
| Provides background on the development and nature of Antarctic tourism and associated environmental issues, as well as agreements and regulations affecting environmental management in Antarctica. Following an outline of the survey methodology and provision of information on the socioeconomic profiles of the respondents, results of a survey of Antarctic tourists on the Russian registered ship the ‘Akademik Ioffe’ are reported. The importance of Antarctic wildlife as an attraction for these Antarctic tourists is then given particular attention. The study considers amongst other things how important Antarctic wildlife was in convincing these tourists to undertake their trip to Antarctica, the importance to the tourists of seeing different species of... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Antarctica; Tourism; Wildlife; Antarctic Treaty; Madrid Protocol; Environmental protection.; Environmental Economics and Policy. |
| Ano: 2004 |
URL: http://purl.umn.edu/51295 |
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| Tisdell, Clement A.; Wilson, Clevo. |
| Lamington National Park in Queensland, Australia is noted for its rainforest and is part of the World Heritage listed property but prior to this work, no systematic study has been done of the importance of birds to its visitors. This study is based on data from survey forms handed to visitors at an important site in the park and completed by visitors following their visit. It yielded 622 useable responses. These enabled us to establish the comparative importance of birds as an attraction to this site for this sample of visitors. Furthermore, logit regression is used to target analysis and to identify factors that increase the likelihood of a visitor saying that birds are an important attraction. In addition, the relative importance to visitors of... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Lamington National Park; Tourism; Australian rainforest; Conservation; Birds; Environmental Economics and Policy. |
| Ano: 2004 |
URL: http://purl.umn.edu/51296 |
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| Collins, Darrian; Tisdell, Clement A.. |
| In an earlier note, Collins and Tisdell (2002b) explored the possibility of a long-run relationship between Australian business returns and international business travel. Using annual data they found that such a relationship exists. The purpose of this study is to further examine this relationship using quarterly data for the time frame 1974:1 to 1999:4. In addition, previous studies on international business travel have offered some but not strong evidence for the existence of a positive relationship between the level of international business travel and real GDP of the origin country. This study suggests that the aggregate return on business investments is a superior predictor of international business travel than GDP. The Engle-Granger and Johansen’s... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Australia; Business travel; Outbound travel; Theories of the firm; Tourism; International Relations/Trade. |
| Ano: 2003 |
URL: http://purl.umn.edu/90527 |
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| Yan-bin, Qi; Jing-jing, Li; Ling-xiao, Yin. |
| Firstly, the paper introduces some researches on the development of tourism in Sichuan by researchers at home from a perspective of policies, pointing out that in these researches on tourism development in Sichuan, innovative breakthroughs are lacking. Secondly, by studying on total retail sales of social consumer goods of Sichuan and Hangzhou these 2 places, tourism incomes and the number of tourists at home, selecting the degree of tourism dependence, the contribution rate of tourism to economy and the growth rate of economy which tourism brought these 3 standards, and according to some related statistics of Sichuan from 2002 to 2009, the paper makes a detailed study on influences of tourism on economy by means of Grey Relational analysis in terms of... |
| Tipo: Journal Article |
Palavras-chave: Tourism; Pull coefficient free admission; Grey Relative Theory; China; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/93244 |
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| Registros recuperados: 101 | |
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