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Promoting a local brand: Assessing the Economic Benefits of the Texas Superstar® and Earth-Kind® Promotion on Place (POP) Program 31
Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E..
This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more likely to influence brand awareness and WTP are identified.
Tipo: Conference Paper or Presentation Palavras-chave: Brand recognition; Willingness to pay; Consumer preferences; Ornamentals; Consumer/Household Economics; Marketing.
Ano: 2011 URL: http://purl.umn.edu/98796
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A Comparison of Actual and Hypothetical Willingness to Pay of Parents and Non-Parents for Protecting Infant Health: The Case of Nitrates in Drinking Water 31
Loomis, John B.; Bell, Paul; Cooney, Helen; Asmus, Cheryl.
We estimate adults’ willingness to pay (WTP) to reduce health risks to their own or other families’ infants to test for altruism. A conjoint analysis of adults paying for bottled water found marginal WTP for reduction in risk of shock, brain damage, and mortality in the cash treatment of $2, $3.70, and $9.43, respectively. In the hypothetical market these amounts were $14, $26, and $66, indicating substantial hypothetical bias, although not unexpected due to the topic of infant health. Statistical tests confirm a high degree of altruism in our WTP results, and altruism held even when real money was involved.
Tipo: Journal Article Palavras-chave: Altruism; Conjoint; Drinking water; Nitrates; Validity; Willingness to pay; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Institutional and Behavioral Economics; I10; Q53.
Ano: 2009 URL: http://purl.umn.edu/56657
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Modelling heterogeneity in response behaviour towards a sequence of discrete choice questions: a probabilistic decision process model 31
McNair, Ben J.; Heshner, David A.; Bennett, Jeffrey W..
There is a growing body of evidence in the non-market valuation literature suggesting that responses to a sequence of discrete choice questions tend to violate the assumptions typically made by analysts regarding independence of responses and stability of preferences. Decision processes (or heuristics) such as value learning and strategic misrepresentation have been offered as explanations for these results. While a few studies have tested these heuristics as competing hypotheses, none has investigated the possibility that each explains the response behaviour of a subgroup of the population. In this paper, we make a contribution towards addressing this research gap by presenting a probabilistic decision process model designed to estimate the proportion of...
Tipo: Conference Paper or Presentation Palavras-chave: Choice experiment; Decision process; Ordering effects; Strategic response; Willingness to pay; Research Methods/ Statistical Methods; C25; L94; Q51.
Ano: 2011 URL: http://purl.umn.edu/100585
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Contingent valuation analysis of rural households’ willingness to pay for frankincense forest conservation 31
Tilahun, Mesfin; Mathijs, Erik; Muys, Bart; Vranken, Liesbet; Deckers, Jozef A.; Gebregziabher, Kidanemariam; Gebrehiwot, Kindeya; Bauer, Hans.
Frankincense from Boswellia papyrifera forest (BPF) is a traded non timber forest product (NTFP) used in pharmaceutical, food, cosmetic and chemical industries. However, the resource in northeastern Africa is under continuous degradation and requires conservation measures. Data from a discrete choice contingent valuation study are used to assess the factors influencing rural households’ willingness to pay (WTP) and willingness to contribute labor (WTCL) for BPF conservation in Ethiopia. The standard probit, bivariate probit and interval data models were used for modeling respondents’ WTP and WTCL. We found household income as the most important factor affecting WTP whereas number of household labor is the most important factor affecting WTCL. Mean lower...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to pay; Boswellia papyrifera; Conservation; Contingent valuation; Resource /Energy Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/116085
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The Economic Value of Improved Wastewater Irrigation: A Contingent Valuation Study in Addis Ababa, Ethiopia 31
Weldesilassie, Alebel B.; Fror, Oliver; Boelee, Eline; Dabbert, Stephan.
In developing countries the use of wastewater for irrigation can cause considerable harm to public health and the environment. This paper uses contingent valuation to estimate the economic value of safe use of wastewater for crop production on farms within and around Addis Ababa, Ethiopia. We estimate a surprisingly large welfare gain from policies for safe use of wastewater for irrigation. Our study highlights the potential and the possible pitfalls of using nonmarket valuation techniques as an input into public decision making where traditional resource use interacts with public health and environmental concerns in complex ways.
Tipo: Journal Article Palavras-chave: Contingent valuation; Dichotomous choice; Ethiopia; Irrigation; Wastewater; Willingness to pay; Resource /Energy Economics and Policy.
Ano: 2009 URL: http://purl.umn.edu/57629
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Chapter 14: USING CONTINGENT VALUATION METHODS TO VALUE THE HEALTH RISKS FROM PESTICIDE RESIDUES WHEN RISKS ARE AMBIGUOUS 31
van Ravenswaay, Eileen O.; Wohl, Jennifer.
This book was originally published by Westview Press, Boulder CO, 1995.
Tipo: Book Chapter Palavras-chave: Pesticide residues; Apples; Health risk; Contingent valuation; Willingness to pay; Food Consumption/Nutrition/Food Safety.
Ano: 1995 URL: http://purl.umn.edu/25983
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DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR A LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCT 31
Loureiro, Maria L.; Hine, Susan E..
Demand for value-added products is highly segmented among different types of consumers. In this paper, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify socio-demographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado-Grown" carries a higher premium than organic and GMO-free attributes.
Tipo: Conference Paper or Presentation Palavras-chave: GMO-free; Local product; Organics; Payment card; Willingness to pay; Consumer/Household Economics.
Ano: 2001 URL: http://purl.umn.edu/20630
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Estimating Willingness to Pay Using a Polychotomous Choice Function: An Application to Pork Products with Environmental Attributes 31
Hurley, Sean P.; Miller, Douglas J.; Kliebenstein, James B..
Bid data from a Vickrey auction for pork chops with embedded environmental attributes were analyzed. It was found that approximately 62% of the participants had a positive WTP for the most "environmentally friendly" package of pork. Thirty percent of the participants had no WTP, and 8% had a negative WTP. A polychotomous choice model was used to accommodate data having an anchoring point within the distribution of the data. Standard variables found in the WTP literature coupled with this model were used to predict participants who were premium payers and non-premium payers using an estimated ordered probit equation.
Tipo: Journal Article Palavras-chave: Anchoring points; Environmental attributes; Ordered probit; Polychotomous choice functions; Pork; Vickrey auction; Willingness to pay; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2006 URL: http://purl.umn.edu/8618
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Chapter 12: USING CONTINGENT VALUATION TO VALUE FOOD SAFETY: A CASE STUDY OF GRAPEFRUIT AND PESTICIDE RESIDUES 31
Buzby, Jean C.; Skees, Jerry R.; Ready, Richard C..
This book was originally published by Westview Press, Boulder CO, 1995.
Tipo: Book Chapter Palavras-chave: Pesticide residues; Grapefruit; Contingent valuation; Willingness to pay; Food Consumption/Nutrition/Food Safety.
Ano: 1995 URL: http://purl.umn.edu/25972
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Discussion: The Economics of Animal Welfare 31
Hudson, Darren.
This discussion highlights some of the strengths and weaknesses of the literature on animal welfare. Most pointedly, the literature on the economics of animal welfare is quite scant. As exemplified by these papers, however, there is a growing body of literature, especially those related to added costs of production and consumer demand for animal welfare attributes.
Tipo: Journal Article Palavras-chave: Animal welfare; Cost estimates; Willingness to pay; Consumer research; Agribusiness; Agricultural and Food Policy; Farm Management; Livestock Production/Industries; Q13; Q16; Q18.
Ano: 2010 URL: http://purl.umn.edu/92579
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DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCTS 31
Loureiro, Maria L.; Hine, Susan E..
Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado grown" carries a higher willingness to pay than organic and GMO-free attributes.
Tipo: Journal Article Palavras-chave: Colorado grown; GMO-free; Local product; Niche market; Organics; Payment card; Willingness to pay; Consumer/Household Economics; D12; Q13.
Ano: 2002 URL: http://purl.umn.edu/15073
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Willingness to Pay for Biodiesel in Diesel Engines: A Stochastic Double Bounded Contingent Valuation Survey 31
Jeanty, Pierre Wilner; Haab, Timothy C.; Hitzhusen, Frederick J..
The double bounded dichotomous choice format has been proven to improve efficiency in contingent valuation models. However, this format has been criticized due to lack of behavioral and statistical consistencies between the first and the second responses. In this study a split sampling methodology was used to determine whether allowing respondents to express uncertainty in the follow-up question would alleviate such inconsistencies. Results indicate that allowing respondents to express uncertainty in the follow-up question was effective at reducing both types of inconsistencies while efficiency gain is maintained.
Tipo: Conference Paper or Presentation Palavras-chave: Biodiesel; Diesel; Environmental benefits; Contingent valuation; Willingness to pay; Double bounded model; And statistical and behavioral inconsistencies; Demand and Price Analysis; Resource /Energy Economics and Policy; I18; L91; Q42; Q51; Q53.
Ano: 2007 URL: http://purl.umn.edu/9868
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Assessing Domestic Demand for Organic and ‘Locally Grown' Produce on An ‘Organic Island': Dominica's Dilemma 31
Boys, Kathryn A.; Willis, David B.; George, Seraphine; Hammig, Michael D..
The economy of Dominica faces a unique set of challenges. As with many other Caribbean nations, Dominica has historically been dependent upon agriculture. Over the past several hundred years, the island's economy has been largely supported through the concentrated mono-cropping of a variety of export-oriented crops including coffee, limes, vanilla, and bananas (FAVACA, 2008). Today, approximately 45% of Dominica's labor force is employed in the agricultural sector (FAVACA, 2008). While neighboring countries have economically benefited from tourism, due to its lack of white sand beaches, Dominica is not a typical tourist destination. Taking advantage of its landscape, rainforests, and diversity of natural wildlife, in an effort to diversify its economy...
Tipo: Conference Paper or Presentation Palavras-chave: Contingent valuation; Willingness to pay; Caribbean; Organic; Locally grown; Food; Agricultural and Food Policy; International Development; Marketing; O13; O54; Q01; Q13; Q18.
Ano: 2011 URL: http://purl.umn.edu/103903
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Livestock Husbandry between Ethics and Economics: Finding a Feasible Way Out by Target Costing? 31
Theuvsen, Ludwig; Essmann, Sandra; Brand-Sassen, Henning.
Livestock husbandry is a major line of conflict in many industrialized countries. Farmers are caught in a dilemma between ethical considerations imposed by, for instance, nongovernmental organizations and the wider public on the one hand and competitive and economic pressures on the other. In this paper we use a target-costing approach to determine whether it is possible to implement more animal-friendly husbandry conditions for turkey fattening in Germany without sacrificing competitiveness. Empirical results show that, at first glance, the willingness on the part of consumers to pay for more animal welfare exceeds the costs to farmers of more animal-friendly husbandry systems. A critical discussion reveals that this result may be flawed by methodological...
Tipo: Conference Paper or Presentation Palavras-chave: Animal welfare; Livestock husbandry; Target costing; Willingness to pay; Livestock Production/Industries; D12; D63; Q12.
Ano: 2005 URL: http://purl.umn.edu/24598
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Consumer Preferences for Locally Made Specialty Food Products Across Northern New England 31
Giraud, Kelly L.; Bond, Craig A.; Bond, Jennifer Keeling.
Does willingness to pay a premium for local specialty food products differ between consumers in Maine, New Hampshire, and Vermont? Two food categories are investigated: low-end ($5) and high-end ($20) products. Premia estimates are compared across states and across base prices within states using dichotomous choice contingent valuation methods. Results suggest that the three states of northern New England have many similarities, including comparable price premia for the lower-priced good. However, there is some evidence that the premium for the higher-priced good is greater for the pooled Vermont and Maine treatment than for the New Hampshire treatment. Vermont and New Hampshire residents are willing to pay a higher premium for a $20 than for a $5 food...
Tipo: Journal Article Palavras-chave: Local specialty foods; Willingness to pay; Contingent valuation; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/10231
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Willingness to Pay for Conservation of the Asian Elephant in Sri Lanka: A Contingent Valuation Study 31
Bandara, Ranjith; Tisdell, Clement A..
Results from a CVM survey of willingness to pay for the conservation of the Asian elephant of a sample of urban residents in three selected housing schemes in Colombo, the capital of Sri Lanka, are reported. Face– to–face surveys were conducted using an interview schedule. A non-linear logit regression model was constructed to analyse the respondents’ responses for the payment principle questions and to identify the factors that influence their responses. We investigate whether urban residents’ WTP for the conservation of elephants is sufficient to compensate farmers for the damage caused by elephants, and consequently to raise farmers’ tolerance of the presence of elephants on the farming fields. We find that beneficiaries (the urban residents) could...
Tipo: Working or Discussion Paper Palavras-chave: KEYWORDS: Asian elephant; Elephas maximus; Elephant conservation; Willingness to pay; Contingent valuation; Sri Lanka; Environmental Economics and Policy.
Ano: 2002 URL: http://purl.umn.edu/48738
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Are consumers willing to pay more for biodegradable containers than for plastic ones? Evidence from hypothetical conjoint analysis and nonhypothetical experimental auctions 31
Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; Campbell, Benjamin L.; Dennis, Jennifer H.; Lopez, Roberto G..
This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the premium is not the same for different types of containers. This paper also shows the mixed ordered probit model generates more accurate results when analyzing the conjoint analysis internet survey data than the ordered probit model.
Tipo: Conference Paper or Presentation Palavras-chave: Biodegradable; Willingness to pay; Marketing; Carbon footprint; Waste composition; Green industry; Nursery crops; Floriculture crops; Consumer/Household Economics; Demand and Price Analysis; D12; Q13.
Ano: 2010 URL: http://purl.umn.edu/60968
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Land Use Change and Ecosystem Valuation in North Georgia 31
Ngugi, Daniel; Mullen, Jeffrey D.; Bergstrom, John C..
A model of land allocation at the aggregate watershed level was developed assuming profit/net benefit maximization under risk neutrality. The econometric land use model was analyzed as an equation by equation SURE model as all the independent variables were the same for both equations. In analyzing effect of land use change on water quality, we took year 2005 as our baseline and postulated three land use scenarios. We applied Benefit Transfer techniques to value water quality changes resulting from land use change and estimated lower bounds for WTP to improve water quality to meet the FCB criterion for drinking water supply and fishing waters and BOD (DO) criteria for fishing waters. Water quality modeling revealed that land use change would result in...
Tipo: Conference Paper or Presentation Palavras-chave: Ecosystem; Economic value; North Georgia; Land use; Land use change; Fish; Water quality; Structural time series; Willingness to pay; Benefit transfer; Forecasting; Vector autoregression; Upper Chattahoochee River; Environmental Economics and Policy; Land Economics/Use.
Ano: 2008 URL: http://purl.umn.edu/6119
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Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future? 31
Caswell, Julie A.; Joseph, Siny.
The impact of consumer demand for quality on the agricultural and food system is an increased emphasis on quality differentiation but not all in the direction of upgrading quality. The more elite market segments are thriving and reaching growing numbers of consumers but the basic price/quality markets remain strong. Most recent economic studies find that consumers are willing to pay for food safety and other quality attributes, and for information about them. The magnitude of the valuations varies by food product, attribute, country, and study design. This literature and a case study of genetically modified foods suggest that consumer demand has a strong effect on agricultural and food trade.
Tipo: Working or Discussion Paper Palavras-chave: Food quality; Food safety; Consumer demand; Willingness to pay; International trade; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; L15; Q18.
Ano: 2007 URL: http://purl.umn.edu/7390
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Do Native and Invasive Labels Affect Consumer Willingness to Pay for Plants? Evidence from Experimental Auctions 31
Yue, Chengyan; Hurley, Terrance M.; Anderson, Neil O..
The ultimate objective of commercial horticultural activities is to satisfy the needs of the final consumer. Consumer demand for novel plants drives the ornamental plant industry. Therefore, dispersal of native and invasive horticultural plants can be understood by considering the decisions/choices of consumers who decide which plants to purchase from retailers. In contrast to previous studies on invasive and native plants, this study uses an experimental auction to elicit consumers’ willingness to pay (WTP) for labeled native and invasive attributes. Results from a censored random effect model show that consumers’ WTP for plants decreases when the plants are labeled as invasive and increases when plants are labeled as native. The study finds that...
Tipo: Conference Paper or Presentation Palavras-chave: Native plants; Invasive plants; Willingness to pay; Labeling; Auction; Marketing; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2009 URL: http://purl.umn.edu/49212
Registros recuperados: 181
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