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| Registros recuperados: 45 | |
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| House, Lisa; Lusk, Jayson L.; Jaeger, Sara; Traill, W. Bruce; Moore, Melissa; Valli, Carlotta; Morrow, Bert; Yee, Wallace M.S.. |
| In the growing body of literature on consumer acceptance of genetically modified (GM) foods, there are significant differences on the impact of knowledge on acceptance of GM foods. One potential explanation is the manner in which knowledge is measured. The goal of this study is to differentiate and examine the impact of both subjective and objective knowledge related to acceptance of genetically modified foods. Data from surveys collected in the United States, England, and France is used. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2004 |
URL: http://purl.umn.edu/20125 |
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| Ameseder, Christoph; House, Lisa; Haas, Rainer; Meixner, Oliver; Fritz, Melanie; Dahl, Ellie; Hofstede, Gert Jan. |
| Research on organizational and inter‐organizational trust has become an important field in management and marketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications are still needed on the issue of whom we trust; is the person whom we are trading with trusted, or the organization, or just the product‐quality? Not only has this question not been answered within this field of research, neither have cultural differences have been described to any great extent. Additionally, if the perceived factors important to establish trusting relationships may or may not be the same on the buyers and the sellers side in international business transaction in food chains. The primary objective of this research study... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Trust; Perceived trust; Importance of trust factors business transaction; Supply chain; Fruit and vegetable; US; EU; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/100473 |
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| Knight, Erika P.; House, Lisa; Wysocki, Allen F.; Batista, Juan C.; Sawyer, Alan. |
| Historically, there has been declining cooperation between agribusiness firms and agricultural economists. In new product marketing research, firms' tend to conduct their own analyses, partially due to confidentiality, usually consisting of simple univariate or bivariate statistics such as chi-squared tests of independence. The primary objective of this paper is to demonstrate, through a case study, one way in which agricultural economists can add value to agribusiness firms research. Results from the econometric model offer a richer explanation of consumer behavior and may be more useful to agribusiness firms. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2006 |
URL: http://purl.umn.edu/21102 |
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| Mabiso, Athur; Sterns, James A.; House, Lisa; Wysocki, Allen F.. |
| Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for country of origin labeling (COOL) "Grown in the U.S." in apples and tomatoes are calculated then tested for equivalence to assess if WTP is produce specific. A double-hurdle probit model is then estimated to ascertain the prominent determinants of WTP for COOL. Independent variables include demographics, food safety and factor scores derived from a factor analysis of food quality and food preference variables. Results show that on average consumers are willing to pay... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/19418 |
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| Trejo-Pech, Carlos Omar; House, Lisa; Lopez-Reyna, Carmen. |
| This case study focuses on the history of Cargill Hybrid Seeds Mexico, its position in the industry and the manner in which it had grown throughout time. Details on product, facility and personnel decisions give a feel for how the company was managed and how it succeeded in growing rapidly in the 1990s. The purpose of this case study is to provide an in-depth look into the Mexican Seed industry, with a particular focus on Cargill Seeds Mexico prior to its takeover by Monsanto. Additionally, the case study allows for the discussion of how to successfully merge similar companies, in this case, three companies that are accustomed to being competitors in the market. A discussion focusing on unique human resource difficulties that come from such a merger a... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2003 |
URL: http://purl.umn.edu/34341 |
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| Lusk, Jayson L.; Moore, Melissa; House, Lisa; Morrow, Bert. |
| In an effort to counteract adverse consumer reaction to genetically engineered foods, the biotechnology industry has shifted attention to deriving and promoting foods that have been genetically modified to have benefits for the consumer. However, is it uncertain whether this strategic shift will be successful at changing consumer perception of biotechnology. To provide an initial investigation into the issue, we surveyed 270 Mississippi State students. Results suggest that these consumers were more accepting of corn chips that had been modified to increase shelf life as opposed to increasing farmer yields; however, willingness-to-pay premiums for these value-added corn chips were extremely small relative to corn ships that contained no genetically... |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2001 |
URL: http://purl.umn.edu/34449 |
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| Knight, Erika P.; House, Lisa; Nelson, Mack C.; Degner, Robert L.. |
| The data obtained from a telephone survey that targeted residents in eleven Southern states (Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas) were used to identify factors that influence goat-meat consumption by Southern consumers. The study also identifies marketing strategies that may encourage the consumption of goat-meat. This information can be used by goat-meat industry officials to better understand who their consumers are and to further expand their markets. The results from an ordered probit analysis indicated various demographic factors and consumption of other meats influenced goat-meat consumption preferences. For example, the probability of consuming goat meat... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8543 |
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| Baker, Gregory A.; Wysocki, Allen F.; House, Lisa. |
| Industry-academic partnerships are described and discussed from the perspective of industry. Eight types of partnerships are discussed, including internships, mentoring, site visits, faculty-directed research, student research, consulting, in-class visits, and industry advisory boards. The benefits, problems, costs, motivation to participate, and advice for managing industry-academic partnerships are presented. |
| Tipo: Journal Article |
Palavras-chave: Industry partnerships; Industry collaboration; Internship; Mentor; Field trip; Consulting; Advisory board; Industrial Organization; Teaching/Communication/Extension/Profession; Q10; Q16. |
| Ano: 2008 |
URL: http://purl.umn.edu/53725 |
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| Melgar, Salvador; House, Lisa; Barnett, Barry J.. |
| This case study focuses on a coffee farmer in Guatemala who, given current low coffee prices, is worried about his ability to maintain the family tradition of coffee production. He wonders whether the current low prices are just another of the periodic downturns in the volatile coffee market or whether the market is experiencing structural changes that will have long-term implications. In this case, the farmer is presented with three alternatives, including continuing to produce and market commodity coffee. The other alternatives involve changes in production and/or marketing practices intended to increase profit margins. |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries. |
| Ano: 2003 |
URL: http://purl.umn.edu/34389 |
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| Registros recuperados: 45 | |
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