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Consumer responses to agricultural produce advertising in the O'Higgins Region of Chile Ciencia e Investigación Agraria
Adasme-Berríos,Cristian; Jara-Rojas,Roberto; Ramos-Cabello,Bárbara; Rodríguez,Marcelo; Mora,Marcos.
The main objective of this article was to analyze consumer responses to agricultural produce advertising. A survey was given to a non-probabilistic sample of 400 consumers in Rancagua, the capital city of the O'Higgins Region. A principal components analysis (PCA) was performed to identify the main factors influencing the consumption of agricultural produce and recognized four factors that influence the consumption of agricultural products: influence of advertising, impact of produce advertising, consumption of vegetables, and advertising preference. Additionally, the market segments that respond to agricultural produce advertising were identified using decision-tree methodology (CHAID). The results show that education is the most important segmenting...
Tipo: Journal article Palavras-chave: Agricultural produce; CHAID; Consumer behavior; Principal components analysis.
Ano: 2013 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000100003
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Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study Ciencia e Investigación Agraria
Olivas,Raquel; Díaz,Mónica; Bernabéu,Rodolfo.
R. Olivas, M Díaz, and R. Bernabéu. 2013. Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study. Cien. Inv. Agr. 40(2): 265-277. The organic food consumer in Spain is particularly conditioned by the premium prices of these foods and by their lack of availability in shops relative to conventional substitutes. In relation to the first determinant, several studies have revealed a direct relationship between maximum willingness to pay for these foods and consumer income. However, little is known about the influence of consumer attitudes, in relation to lifestyle, on these decisions. To address this issue, face-to-face surveys were conducted with 420 organic food consumers in the Madrid...
Tipo: Journal article Palavras-chave: Consumer behavior; Marketing strategy; Structural equation modeling.
Ano: 2013 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000200003
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Assessment of the impacts of the consumers’ awareness of organic food on consumption behavior Ciênc. Tecnol. Aliment.
DEMIRTAS,Bekir.
Abstract Consumer demand for organic foods has increased significantly in recent years in the world. Consumers are influenced by various internal/external factors when purchasing food products. The aim of this study is to determine the effects of knowledge variable on consumers’ purchasing or consuming behavior for organic foods together with other factors in Turkey (Hatay City). For this purpose, the effects of consumers’ organic product knowledge levels are examined within the frame of Theory of Planned Behavior. The data of 431 consumers analyzed in the model were collected in 2017 with a 21 scale questionnaire and analyzed with Structural Equation Model. According to the results of the model analysis, a significant part of the variance in consumers'...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Consumer behavior; Organic food; Organic knowledge; The theory of planned behavior; Turkey.
Ano: 2019 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000400881
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Consumption attributes and preferences on medicinal and aromatic plants: a consumer segmentation analysis Ciência Rural
Güney,Osman Inanç.
ABSTRACT: In recent years, increasing interest in natural and traditional plants, which are an integral part of rural life, has been observed because of health concerns and new social trends. In this regard, medicinal and aromatic plants (MAPs) are becoming more popular among consumers. The purpose of this research is to investigate consumers’ attitudes and behaviors toward MAPs in order to identify possible distinct consumer group and examine its potential linkage to the characteristics of the consumers’ demographic and socio-economic status. To detect the perceived differences among consumers, the principal component and k-means cluster analysis were performed using the data from a face-to-face survey (n=420) conducted in five major cities in the...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Consumer segmentation; Cluster analysis; Medicinal and aromatic plants; Consumer behavior; Rural development.
Ano: 2019 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000500930
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Understanding sustainable seafood consumption behavior: an examination of the Ocean Wise (OW) initiative in British Columbia Ecology and Society
Dolmage, Katherine M.; Coastal and Marine Management, University Centre of the Westfjords; katherine.dolmage@gmail.com; Macfarlane, Victoria; Global Studies, Vancouver Island University (VIU); Director of Belize Institute for Local Development (BILD); victoria.l.macfarlane@gmail.com; Alley, Jamie; Coastal and Marine Management, University Centre of the Westfjords; Department of Geography, University of Victoria; jamiealley@shaw.ca.
Sustainable seafood labeling programs have been developed as one of several efforts to address the current dire trends in fish stocks. The Ocean Wise (OW) program, started at the Vancouver Aquarium (Canada), works with restaurateurs and suppliers to simplify sustainable purchasing decisions. By aiding restaurateurs with responsible purchasing, OW hopes to shift demand to sustainable seafood products. OW has grown in numbers and spread across Canada quickly; we examine the factors associated with individual and organizational decisions to participate in the program, including personal, business, and program-related factors. These factors were examined in relation to OW membership by Vancouver restaurateurs. Results show that restaurateurs with greater...
Tipo: Peer-Reviewed Reports Palavras-chave: BC; British Columbia; Consumer behavior; Ocean Wise; OW; Restaurant; Seafood; Sustainability.
Ano: 2016
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虫残存枝豆についての情報提供と消費者反応 OAK
河田, 幸視; KAWATA, Yukichika.
本稿の目的は、無農薬や減農薬野菜の購入に際して、どの程度の理解がなされた上で購入されているのかを、枝豆を事例として分析することである。一般の人々と本学学部生を対象に、それぞれCVMと選択型実験を用いてデータを収集した。データ収集のためのアンケート調査では、中途で枝豆の虫喰い・虫残存についての情報を提供し、情報の提供によって消費行動に変化が起こるかを、支払意志額の変化をもとに分析した。その結果、情報の提供前後で支払意志額は変化し、 主として虫喰い・虫残存の可能性を低くする行動が見られた。一般の人々と本学学部生とでは、一般の人々の方が無農薬・減農薬をいっそう評価しており、支払意志額は学生の方が高くなった。 The purpose of this paper is to examine how well consumers understand the attributes of pesticide-free and/or pesticide-reduced vegetables when they purchase them. We examined this issue taking green soybeans as an example. We collected data by applying the contingent valuation method and the choice experiment approach for the general public and undergraduate students, respectively. We provided information on worm-eaten green soybeans between the first and...
Palavras-chave: 選択型実験; CVM; 市場の失敗; 消費者行動; 枝豆; Choice experiment; Contingent Valuation Method; Market failure; Consumer behavior; Green soybean.
Ano: 2013 URL: http://ir.obihiro.ac.jp/dspace/handle/10322/3816
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HÁBITOS DE CONSUMO E ATRIBUTOS VALORIZADOS NA COMPRA DE LEITE PELO PÚBLICO DA TERCEIRA IDADE AgEcon
Magdalena, Hechrisson Zanforlin; Scare, Roberto Fava; Casanova, Anna Carolina Pirani.
Devido às previsões de envelhecimento da população brasileira para os próximos anos e a importância da cadeia produtiva do leite dentro do agronegócio brasileiro, esse trabalho buscou identificar os atributos mais valorizados pelos idosos bem como os seus hábitos de consumo do leite, além de tentar de verificar a demanda por um produto específico para sua faixa etária. Foram entrevistadas 100 pessoas da terceira idade, em dois centros de convivência sendo, um particular, e outro mantido pela prefeitura da cidade de Campo Grande-MS. Os hábitos mais importantes detectados foram: a maioria dos idosos toma leite todo dia, compra o produto em supermercados e prefere as embalagens longa vida. Além disso, a qualidade aparece como principal atributo decisivo na...
Tipo: Conference Paper or Presentation Palavras-chave: Leite; Terceira idade; Comportamento de compra; Milk; Elderly people; Consumer behavior; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/109585
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USING LINKED HOUSEHOLD-LEVEL DATASETS TO EXPLAIN CONSUMER RESPONSE TO BSE IN CANADA AgEcon
Wang, Xin; Maynard, Leigh J.; Butler, J.S..
Household-level Canadian meat purchases from 2002-2008 and the Food Opinion Survey conducted in 2008 were used to explore consumer responses to Bovine Spongiform Encephalopathy (BSE) at the national level in Canada. Three measures of beef purchased were used to understand consumers‟ reaction under food risk. A random effects Logit model was applied to test whether any beef was purchased during a given month. Consumption in terms of unit purchases was measured with a random effects Negative Binomial model and consumption in terms of beef expenditure was measured with a standard random effects model. In this study, household heterogeneity in actual meat purchases was partially explained using data from a self-reported food opinions survey. Of special...
Tipo: Conference Paper or Presentation Palavras-chave: BSE; Food safety; Food opinion survey; Consumer behavior; Canada; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/116404
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Rural Growth Linkages in the Eastern Cape Province of South Africa AgEcon
Ngqangweni, Simphiwe.
This report addresses the impact of rising smallholder incomes on local nonagricultural development in the Eastern Cape of South Africa. It determines how increased rural incomes are spent on a mix of goods and services, and debates the implications of these spending patterns for growth in rural areas through the alleviation of demand constraints. These results make it possible to identify areas of intervention necessary for sustaining growth originating from stimulus to tradable agriculture from economic reforms. This report thus contributes to an emerging literature on the possible impact of promoting smallholder agriculture in South Africa on rural livelihoods.
Tipo: Working or Discussion Paper Palavras-chave: Income; Agricultural development; Southern Africa; Consumer behavior; Community/Rural/Urban Development.
Ano: 1999 URL: http://purl.umn.edu/97391
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Food Labeling Use and Differentiated Consumers Behavior: A Survey Analysis in Spanish Food Market AgEcon
Gonzalez-Roa, Maria del Carmen; Calatrava-Requena, Javier.
Research on consumer’s use of food labels have been heavily increasing in the last 20 years from some pioneering works in the eighties. Different analytical approaches to the subject may be identified in the scientific literature, among them, the analysis of the use of different types of information often labeled in food markets, and its relationship with some consumer characteristics. The paper fall into the scope of this type of approach. From a survey to 1500 Spanish consumers, stratified by regions (zone) and type of habitat (rural, urban and metropolitan), a composite index, made by aggregating reading frequencies of nine different types of information (calories, ingredients, expiry date, nutritional composition, etc.) has been calculated, and both an...
Tipo: Conference Paper or Presentation Palavras-chave: Food labels; Aggregate use index; Consumer behavior; Consumer/Household Economics.
Ano: 2008 URL: http://purl.umn.edu/43541
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Does Marginal Price Matter? A Regression Discontinuity Approach to Estimating Water Demand AgEcon
Nataraj, Shanthi; Hanemann, W. Michael.
Although complex pricing schedules are increasingly common in utility billing, it is difficult to determine whether consumers respond to complicated marginal prices because price changes are often confounded with simultaneous demand shocks or non-price policies. To overcome this challenge, we exploit a natural experiment - the introduction of a third price block in an increasing block pricing schedule for water - in Santa Cruz, California. Using a regression discontinuity design, we find that consumers do respond to changes in marginal price. Doubling marginal price led to a 12% decrease in water use (500 cubic feet per bill) among high-use households.
Tipo: Working or Discussion Paper Palavras-chave: Water demand; Regression models; Price policy; Consumer behavior; Demand and Price Analysis; Research Methods/ Statistical Methods; D12; Q21; Q25; L95.
Ano: 2008 URL: http://purl.umn.edu/47078
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EMPIRICAL INVESTIGATION OF THE IMPACT OF THE 2007 RECALL ON THE DEMAND FOR PEANUT BUTTER BRANDS AgEcon
Bakhtavoryan, Rafael; Capps, Oral, Jr.; Salin, Victoria.
The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra voluntarily issued a nationwide recall of its Peter Pan and Great Value peanut butter products produced since May 2006 and sold through grocery and retail stores throughout the United States. Using the ACNielsen Homescan Panel for calendar years 2006, 2007 and 2008, this study investigates the impacts of the recall on the demand for peanut butter by estimating a second degree polynomial distributed lag with a lag length of three and endpoint restrictions imposed. The...
Tipo: Conference Paper or Presentation Palavras-chave: Food recalls; Polynomial distributed lag model; Consumer behavior; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103217
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Do They Always Say No? German Consumers and Second-Generation GMO Foods AgEcon
Hartl, Jochen; Herrmann, Roland.
European consumers and, in particular, German consumers are known to be very critical towards the introduction of genetically modified (GM) foods. It is analyzed here whether German consumers do reject second-generation GMO foods, too. Whereas first-generation GM crops induced producer-related benefits, second-generation GM crops are associated with consumer-oriented benefits like an improvement of nutritional quality. The determinants of demand for second-generation GM rapeseed oil are investigated within an online survey of 1556 German consumers. It is elaborated how two functional properties of that product matter; i.e. long-chain ϖ3 fatty acids and the cholesterol-lowering effect of phytosterols. It turns out that GMO rapeseed oil is neglected by 74 %...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behavior; Second generation; GMO foods; Rapeseed oil; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44164
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IMPACT OF BRAND ADVERTISING ON FOOD CONSUMED AWAY FROM HOME AgEcon
Bhuyan, Sanjib.
As consumption of food away from home increases, competition for consumers' dollar is intensifying among the major restaurant brands. This study examines the impact of brand advertising on consumers' choice of food away from home. Study results are in concert with our common sense regarding consumer FAFH behavior.
Tipo: Conference Paper or Presentation Palavras-chave: Foodservice; Advertising impact; Consumer behavior; Food away from home; Marketing; M31; M37.
Ano: 2005 URL: http://purl.umn.edu/19127
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Determinants of Meats Purchase Behavior by Ethnic Groups AgEcon
Garcia-Jimenez, Carlos I.; Mishra, Ashok K..
Farmers and food companies need to assess their production and marketing strategies for nurturing business opportunities that will arise from the simultaneous increase in population and income of Hispanics in the United States. Previous studies on demand for meat products have not received much attention on the determinants of meats purchase behavior by Hispanics in relation to other ethnic groups. This study investigates the impact of ethnicity and the determinants of meats purchase behavior in the U.S. by using single Probit equations. The analyzed data comes from the U.S. Consumer Expenditure Survey. The results indicate that ethnicity plays an important role in the purchase behavior of meat products, as well as household size and income.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behavior; Marketing; Food demand; Hispanic food; Hispanic food market; Latin foods; Comida latina; Alimentos; Ethnic foods; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Industrial Organization; Marketing; D01; D03; D12; L14; L66; M31; M37.
Ano: 2010 URL: http://purl.umn.edu/61073
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The Effects of Avian Influenza News on Consumer Purchasing Behavior: A Case Study of Italian Consumers' Retail Purchases AgEcon
Beach, Robert H.; Kuchler, Fred; Leibtag, Ephraim S.; Zhen, Chen.
To better understand how information about potential health hazards influences food demand, this case study examines consumers’ responses to newspaper articles on avian influenza, informally referred to as bird flu. The focus here is on the response to bird flu information in Italy as news about highly pathogenic H5N1 avian influenza (HPAI H5N1) unfolded in the period October 2004 through October 2006, beginning after reports of the first outbreaks in Southeast Asia and extending beyond the point at which outbreaks were reported in Western Europe. Estimated poultry demand, as influenced by the volume of newspaper reports on bird flu, reveals the magnitude and duration of newspaper articles’ impacts on consumers’ food choices. Larger numbers of bird flu...
Tipo: Report Palavras-chave: Avian influenza; Bird flu; Consumer behavior; Food safety; Poultry sales and consumption; Risk perception and response; Agricultural and Food Policy; Health Economics and Policy; Institutional and Behavioral Economics; International Relations/Trade.
Ano: 2008 URL: http://purl.umn.edu/56477
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COMPORTAMENTO DO CONSUMIDOR DE ALIMENTOS ORGÂNICOS NA CIDADE DE UBERLÂNDIA: UMA APLICAÇÃO DA TÉCNICA LADDERING AgEcon
Boas, Luiz Henrique de Barros Vilas; Sette, Ricardo de Souza; Pimenta, Marcio Lopes.
O crescimento do mercado mundial de alimentos orgânicos nos últimos dez anos tem aumentado a demanda por estudos relacionados a esse tema. Os supermercados têm se mostrado agentes relevantes na distribuição desses produtos no Brasil e no exterior. Este trabalho tem por objetivo descrever as características do comportamento do consumidor de frutas, legumes e verduras (FLV) orgânicas na cidade de Uberlândia, Minas Gerais. Mais especificamente, buscou-se evidenciar tal comportamento com base no encadeamento entre atributos, conseqüências (benefícios que esses atributos são capazes de prover) e valores pessoais dos consumidores. Foram realizadas trinta entrevistas em profundidade, sendo que, para a coleta, análise e interpretação dos dados, utilizou-se a...
Tipo: Conference Paper or Presentation Palavras-chave: Alimentos orgânicos; Comportamento do consumidor; Varejo; Valores; Cadeia de meios e fins; Laddering; Organic food; Consumer behavior; Retail; Values; Means end chain; Agribusiness; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/109669
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Oyster Demand Adjustments to Counter-Information and Source Treatments in Response to Vibrio vulnificus AgEcon
Morgan, O. Ashton; Martin, Gregory S.; Huth, William L..
A web-based contingent behavior analysis was developed to quantify the effect of both negative and positive information treatments and post harvest processes on demand for oysters. Results from a panel model indicate that consumers of raw and cooked oysters behave differently after news of an oyster-related human mortality. While cooked oyster consumers take precautionary measures against risk, raw oyster consumers exhibit optimistic bias and increase their consumption level. Further, by varying the source of a counter-information treatment, we find that source credibility impacts behavior. Oyster consumers, and in particular, raw oyster consumers, are most responsive to information provided by a not-for- profit, nongovernmental organization. Finally, post...
Tipo: Journal Article Palavras-chave: Consumer behavior; Information treatments; Non-market valuation; Optimistic bias; Oyster demand; Source credibility; Vibrio vulnificus; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Q18; Q13; Q58.
Ano: 2009 URL: http://purl.umn.edu/56656
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“A Definition at Last, But What Does it All Mean?” Newspaper Coverage of Organic Food Production and its Effects on Milk Purchases AgEcon
Kiesel, Kristin.
This paper estimates the effects of media coverage of organic food production on food purchases. Information from several data sources links national and local newspaper coverage to fluid milk purchases. An analysis of weekly store-level scanner data in a differences-in-differences approach results in a 5% increase in organic milk sales relative to conventional milk sales. Increases in intensity of news coverage increase this relative difference in sales. Differentiating effects by media context further suggests that product category specific coverage increases sales more than general coverage. Critical coverage does not result in significant effects on organic milk sales.
Tipo: Article Palavras-chave: Consumer behavior; Information media effects; Organic food; Scanner data; Agricultural and Food Policy; Production Economics; Public Economics.
Ano: 2012 URL: http://purl.umn.edu/122316
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Using Linked Household-level Datasets to Explain Consumer Response to BSE in Canada AgEcon
Wang, Xin; Maynard, Leigh J.; Butler, J.S..
Household-level Canadian meat purchases from 2002-2008, household-level egg purchases from 2002-2005 and Food Opinion Survey in 2008 were used to understand how consumers who have different concerns about nutrition react to BSE events and how beef consumption after BSE discoveries were shaped by consumers concerns of food safety and their trust of government and the industry decision makers. Three measures of beef purchased were used to explore consumers’ reaction. A random effects logit model was applied to test whether any beef purchased during a given month. Consumption in terms of unit purchases was measured with a random effects Negative Binomial model and consumption in terms of beef expenditure was measured with a standard random effects model....
Tipo: Conference Paper or Presentation Palavras-chave: BSE; Mad cow disease; Food safety; Consumer behavior; Canada; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2010 URL: http://purl.umn.edu/60859
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