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| Registros recuperados: 59 | |
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| CUENCA, M. A. G.; MARTINS, E. C.; SANTOS, A. da S. dos; MUNIZ, E. N.; SANTOS, R. P. C.; GONZÁLEZ, E. O.. |
| A Embrapa Caprinos e Ovinos e com Embrapa Tabuleiros Costeiros desenvolveram no período de 2003 a 2008 o Projeto: estudo da cadeia produtiva de carnes e peles de caprinos e ovinos na Região Nordeste do Brasil. Tal projeto, além de outras áreas, buscava identificar o mercado potencial de carnes e peles para os produtos de origem caprina e ovina. Esta publicação apresenta uma caracterização do mercado consumidor das carnes caprina e ovina na cidade de Aracaju, no Estado de Sergipe. Nela o leitor vai encontrar informações importantes sobre diversos indicadores de mercado, tais como: preço, renda dos consumidores, gosto ou preferência com relação à outras carnes e, mercado potencial dentre outras. Espera- se que estas informações sirvam de referência e apoio a... |
| Tipo: Folhetos |
Palavras-chave: Brasil; Sergipe; Consumer behaviour; Caprino; Ovino; Carne; Consumidor; Consumo; Mercado; Sheep; Goats; Goat meat; Brazil. |
| Ano: 2008 |
URL: http://www.infoteca.cnptia.embrapa.br/infoteca/handle/doc/534134 |
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| Calvo Dopico, D.; Mendes, R.; Silva, H.a.; Verrez-bagnis, Veronique; Pérez-martín, R.; Sotelo, C.g.. |
| This study aims to investigate the benefits associated with traceability and its relationship to quality. Market research has been conducted in Spain, Portugal, France, UK and Germany. The results show that the expected benefits for consumers related to traceability focus on food safety and quality. Relevant information about traceability should focus on the intrinsic quality attributes highly valued by consumers and food safety. Among them, it highlights the origin, the value of which has been highly appreciated by most consumers in different countries. As regards signalling, consumers rate labelling very favourably, which would have to offer all relevant information on the intrinsic quality attributes. The implementation of technology (e.g. QR) could... |
| Tipo: Text |
Palavras-chave: Labelling; Signal; Consumer behaviour; Traceability; Quality. |
| Ano: 2016 |
URL: https://archimer.ifremer.fr/doc/00349/46017/46901.pdf |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica. |
| The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business competitiveness. The increase in competitiveness of quality Spanish wine depends on producing enterprises’ knowledge of wine consumer preferences so they can offer consumers what they demand. In order to respond to this matter and better adapt supply, 421 wine consumers were surveyed using the Best-Worst Scaling methodology. Various segmentations were also made by consumer income and age groups. The results indicate that the two main attributes which condition consumers... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Wine attributes; Food Marketing; Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/114250 |
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| Robles, Rita Robles; Vannini, Luigi; Alvarez, Roberto. |
| Meat quality is currently conditioned to the fulfilment of different requirements concerning food safety and other ethic and social aspects. Nevertheless, restrictions and other considerations going faster than the above mentioned aspects could be applied in order to gain a higher consumer’s satisfaction, that’s to say, a higher quality. On the other hand, many different studies point to the existence of important shifts that manifest the need to increase the knowledge about consumer’s preferences. This work analyzes different strategies used to increase beef quality, guarantying such quality with the presence of a particular distinctive or brand, at the same time that some aspects concerning consumer’s behaviour behind beef quality are manifested. Data... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Quality beef; Quality schemes.; Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58123 |
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| Khaled, Mohammed; McWha, Vhari; Lattimore, Ralph G.. |
| Very little is known about changes in the demand characteristics of food in New Zealand. As far as we can determine, there has never been a complete disaggregated food demand model estimated for New Zealand. The object of this paper is to update these estimates using more recent data to see whether there are grounds for believing that the structural changes that occurred primarily during the last two decades are having effects on the magnitude of food demand elasticities in New Zealand. To this end, a Rotterdam food demand system is estimated using time series data. The results indicate that over the last 20 years, household consumption has increased for fruit and vegetables, poultry, food eaten away from home, and sweet products, drinks and other foods.... |
| Tipo: Journal Article |
Palavras-chave: Consumer behaviour; Food demand; Agricultural and food policy; Rotterdam model; Food quality; New Zealand; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 2004 |
URL: http://purl.umn.edu/97506 |
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| Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes. |
| Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between supply and demand. This is especially true in sectors with a such high level of competition and product differentiation as the wine producing sector. Faced with the difficulty of differentiating the product in terms of its technical characteristics, quality and price, therefore, a useful alternative is to explore what consumers perceive to be its "emotional benefits", since these have been shown to have a decisive effect on consumer purchasing decisions. For marketing purposes, an understanding of how consumers' personality traits condition their choice of products can help manufacturers to improve their strategic positioning in the market.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wine; Consumer behaviour; Laddering; Emotions; Differentiation; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9435 |
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| Heer, Ines M.. |
| Scandals in the food production industry have caused an uncertainty about quality and innocuousness of food for many consumers. This resulted in a strong risk perception of consumers at the point of sale. The direct marketing of products by farmers can be an important way to strengthen consumer confidence. In this contribution, buying behaviour is examined by an observation and a following interview. We develop an econometric model about the number of bought products and the proposition of marketing strategies which can be recommended to farmers involved in direct marketing. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Direct marketing; Observation; Econometric model. |
| Ano: 2008 |
URL: http://purl.umn.edu/36855 |
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| Wirthgen, Antje. |
| Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/98356 |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica; Olivasq, R.. |
| Consumer requirements for preferably new, quality products with health guarantees are causing competitive adaptation by agro-food businesses. In this sense, cheese-producing enterprises are immersed in restructuring to adapt to the new scene. To assure the greatest possible success in this process it is advisable to determine what the preferences of cheese consumers are. In searching for the answer to this question, 420 surveys were made on regular food shoppers for at-home consumption in the metropolitan area of Madrid (Spain). Treatment of this data consisted in using the Conjoint Analysis technique and maximum willingness to pay. Results show that the main differentiating element for cheese is origin and the maximum willing to pay for an organic cheese... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Organic; Food Marketing; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/44327 |
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| Notari, Marta; Ferencz, Arpad; Berde, Csaba. |
| A vizsgálat keretében, 1472 válasz alapján megállapítható, hogy hungarikumnak csak a mai határok közötti magyarországi termékeket tekintik, valamint azt, ami tu¬lajdonságai és hagyománya alapján egyértelműen megkülönböztethető más hasonló termékektől. A hazai fogyasztók nem az ár, küllem, hanem a sajátos íz és minőség alapján döntenek a hungarikum mellett. A külföldi megkérdezettek 75%-ban a személyes élményt jelölték meg választásuk alapjaként, míg az íz, minőség, küllem, ár együttesen csak 25%-ot tett ki. A választ az országban eltöltött idő és élmény magyarázhatja. ------------------------------------- The survey analysed 1472 responses and found that goods are considered Hungaricum only if they were produced in the territory enclosed by the... |
| Tipo: Journal Article |
Palavras-chave: Hungarikumok; Fogyasztói magatartás; Hungarikumok jellemzői; Kedveltsége; Hungaricums; Consumer behaviour; Characteristics and popularity of Hungaricums; Agribusiness; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/92500 |
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| Aschemann, J.; Hamm, Ulrich. |
| Health is an increasingly important topic in the food market. The regulation (EC) No 1924/2006 on nutrition and health claims is meant to facilitate healthy food choices of consumers. However, research studies about claim perception and choice behaviour are scarce in Europe up to this point, especially those focusing on revealed preferences or a close-to-realistic study design. This contribution reports findings of realistically designed choice-tests accompanied by video-observation and followed by a face-to-face questionnaire. Logistic regression analysis was applied in order to determine the influencing factors on purchase behaviour of food products with claims. Perception of relative healthiness of the product with a claim, credibility of the claim and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Health claims; Choice tests; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/44012 |
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| Registros recuperados: 59 | |
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