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| Registros recuperados: 60 | |
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| Zalewski, Romuald I.; Skawinska, Eulalia. |
| The paper addresses "food safety" and 'food quality' from the position of commodity and food science rather than economy. The various descriptions of both terms in literature are reviewed in connection with customer/supplier ability to evaluate food safety and quality by examination of various characteristics. Food safety has been described as opposite to food risk. Differences in perception of food risk by customer, producer/supplier and official agencies are discussed in this paper. The objective safety (and quality) of food can be evaluated using three categories of food risk (biological, chemical and physical) measured on a seven step intensity scale by producers and official agencies but not by customers. This leads to formulating food safety policy... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food safety; Food quality; Risk; Food Consumption/Nutrition/Food Safety; Q13; Q18; M31. |
| Ano: 2006 |
URL: http://purl.umn.edu/25734 |
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| Sas, Annamaria; Kozma, Agota. |
| This paper focuses on the possibilities of ethnic marketing and its ethic connections. The differences found in our face-to-face interviews and analysing questionnaire data will provide opportunities for Hungarian small enterprises. Targeting ethnic groups for marketing purposes results in ethical difficulties. In Hungary, ethnic marketing is yet an inexperienced concept. Based on these ideas the authors examine the ins and outs of using ethnic marketing in case of Germans in Hungary. Consumers with German ethnic attitude really want German products and brands. At the same time, enterprises have to emphasise the products’ “Germanness” and character in a better/stronger way because this can help for better consumer decision making. |
| Tipo: Journal Article |
Palavras-chave: Ethnic marketing; Ethics; Identity; Segmentation.; Marketing; M31. |
| Ano: 2009 |
URL: http://purl.umn.edu/94591 |
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| Lusk, Jayson L.. |
| The present article discusses general issues associated with experimental auctions and their relative advantages and disadvantages over other marketing research techniques. Experimental auctions create an active market environment with feedback where subjects exchange real goods and real money, which is not generally the case with other methods. The article also discusses four experimental design issues associated with experimental auctions: auction mechanism, market feedback and bidder affiliation, demand reduction and wealth effects, and multiple attribute valuation. Each of these experimental design issues, if not properly controlled, have the potential to create serious flaws in marketing recommendations. |
| Tipo: Journal Article |
Palavras-chave: Auctions; Experimental economics; Marketing; Valuation; Willingness-to-pay; D44; C92; Q13; M31. |
| Ano: 2003 |
URL: http://purl.umn.edu/43210 |
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| Richards, Timothy J.; Patterson, Paul M.. |
| Consumer product manufacturers often compete in dynamic, multi-firm oligopolies using multiple strategic tools. While existing empirical models of strategic interaction typically consider only parts of the more general problem, this paper presents a more comprehensive alternative. Marketing decision are dynamically optimal, consistent with optimal consumer choice, and responsive to rival decisions. Using a single-market case study that consists of five years of four-weekly data on ready-to-eat cereal sales, prices, and new brand introductions, we test several hypotheses regarding the nature of strategic interaction among several rival manufacturers. We find that cereal manufacturers price and introduce new brands cooperatively in the same period, but... |
| Tipo: Journal Article |
Palavras-chave: Cereal; Differentiated products; Dynamics; Oligopoly; Product line rivalry; Strategic interaction; Demand and Price Analysis; D43; L13; L66; M31; Q13. |
| Ano: 2006 |
URL: http://purl.umn.edu/43788 |
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| Cuthbert, Ronald. |
| The purpose of the research is to improve our understanding of the adaptation process in agriculture at the farm level and the influence through the value chain. The research identified critical managerial decision areas in the strategic planning process of blackcurrant growers in Alberta and the South Island of New Zealand. The work was a comparative study of growers that attempted to determine the correspondence between the results of case study observations and a set of theoretical propositions that were developed from a review of the relevant literature. Results indicate that growers understand their own firm’s core competencies, plan strategically and contingently to maintain flexibility and retain niche advantages. Data gathered on the blackcurrant... |
| Tipo: Report |
Palavras-chave: Niche marketing; Strategic planning; Adaptation flexibility; Farm Management; Marketing; D81; L1; M31; O13; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/6840 |
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| Langyintuo, Augustine S.; Mwangi, Wilfred; Diallo, Alpha O.; MacRobert, John F.; Dixon, John; Banziger, Marianne. |
| The liberalization and restructuring of the seed sector in eastern and southern Africa (ESA) during the past two decades have witnessed a proliferation of private seed companies in the maize seed industry (Hassan et al., 2001; Lemonius, 2005). Although the total number of registered maize seed companies increased from 8 and 11, respectively, in 1997 to 40 each, the quantities of seed marketed barely doubled, increasing from 23,000 and 27,000 tons to 53,000 and 51,000 tons, respectively; an indication that the reforms are insufficient in ensuring efficient functioning of the sector in the two regions. A study involving 117 seed providers, representing 92 percent of all registered maize seed companies in ESA in 2007 identified bottlenecks that have... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Keywords: Maize seed industry; Seed policies; Eastern and southern Africa; Institutional and Behavioral Economics; International Development; Marketing; D21; M31; O32. |
| Ano: 2009 |
URL: http://purl.umn.edu/51713 |
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| Mayen, Carlos D.; Marshall, Maria I.; Lusk, Jayson L.. |
| Fruit is an important component of the food industry in the United States, and “fresh-cut” products are an increasing portion of that consumption. We found that packaging and juice content played a significant role in the choices Indiana consumers made when purchasing fresh-cut melon products. Brand was not as important as the other fresh-cut melon attributes. Indiana consumers had a clear dislike for cup-shaped transparent packages compared with tamper-proof, bowl, and squared packages. However, they were willing to pay a premium for packages that have no fruit juices on the bottom. |
| Tipo: Journal Article |
Palavras-chave: Conjoint; Consumer preferences; Demand; Fruit; Q13; D12; M31; P46. |
| Ano: 2007 |
URL: http://purl.umn.edu/43479 |
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| Registros recuperados: 60 | |
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