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| Registros recuperados: 48 | |
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| 葉, 雅雯; 澤田, 学; YEH, Yawen; SAWADA, Manabu. |
| 小稿の目的は，国産冷凍枝豆と，原料枝豆農場と冷凍加工会社の形態が異なる複数の外国産冷凍枝豆が購入可能な状況を想定した冷凍枝豆の選択実験により，冷凍枝豆の原産国属性の消費者評価を計量的に明らかにすることである。北海道帯広市の215 名から得た選択実験回答データを条件付きロジットモデルで分析した結果，1）外国産冷凍枝豆に対する平均的消費者の支払意志額は，国産冷凍枝豆に比べ極めて低いが，「低価格志向」が強く，「国産志向」の弱い消費者では 国産と外国産の間の評価差が縮小する，2）原料枝豆栽培農場を日本の輸入販売会社の指定農場とすることで外国産冷凍枝豆に対する支払意志額が高まる，ことが明らかとなった。 The purpose of this study was to clarify quantitatively Japanese consumers’ valuation of frozen edamame. Two hundred and fifteen consumers living in Obihiro City, Hokkaido, served as respondents. Four different types of frozen edamame (domestic frozen edamame, frozen edamame from Taiwan, frozen edamame from Thailand, and frozen edamame from China) were analyzed in a choice experiment using a conditional logit model. The following results were obtained: 1)... |
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Palavras-chave: 冷凍枝豆; 原産国; 消費者評価; 選択実験; 支払意志額; Frozen edamame; Country of origin; Consumer valuation; Choice experiment; Willingness-to-pay. |
| Ano: 2012 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/3534 |
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| Wang, Hainan; McCluskey, Jill J.. |
| Wine is a product whose value largely depends on the reputation associated with its region of production. China is a newcomer and latecomer to wine production and consumption. Wine consumption, especially imported wine, rarely exists outside of major urban areas. Therefore, understanding the Chinese local markets and consumer preference for wine products is important for foreign wine producers. WTP (Willingness-to-Pay), in economics, is the maximum amount a person would be willing to pay for a good, which is a useful tool to address consumers’ preference. In our study, we investigate the effects of information and origin of production on Chinese consumers’ WTP for wine. By using a second-price sealed-bid auction mechanism, which was first developed by... |
| Tipo: Thesis or Dissertation |
Palavras-chave: Wine consumption; Willingness-to-pay; Second price auction; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2010 |
URL: http://purl.umn.edu/61330 |
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| Franken, Jason R.V.; Parcell, Joseph L.; Tonsor, Glynn T.. |
| With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities for value-added products tailored to the desires of certain consumer segments. Using a survey of St. Louis and Kansas City, Missouri meat consumers, this study investigates perceptions of and willingness-to-pay for various value-added attributes that could be supplied as retail branded beef products. Factor analysis identifies two alternative attribute bundles as branding strategies based on perceived importance and complementarity of attributes. Nonparametric procedures provide conservative estimates of willingness-to-pay. Parametric methods identify types of consumers willing to pay significantly higher premiums. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Beef; Branding; Marketing; Value-added; Willingness-to-pay; Agribusiness; Marketing; Q13; Q15. |
| Ano: 2011 |
URL: http://purl.umn.edu/103609 |
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| Lusk, Jayson L.. |
| The present article discusses general issues associated with experimental auctions and their relative advantages and disadvantages over other marketing research techniques. Experimental auctions create an active market environment with feedback where subjects exchange real goods and real money, which is not generally the case with other methods. The article also discusses four experimental design issues associated with experimental auctions: auction mechanism, market feedback and bidder affiliation, demand reduction and wealth effects, and multiple attribute valuation. Each of these experimental design issues, if not properly controlled, have the potential to create serious flaws in marketing recommendations. |
| Tipo: Journal Article |
Palavras-chave: Auctions; Experimental economics; Marketing; Valuation; Willingness-to-pay; D44; C92; Q13; M31. |
| Ano: 2003 |
URL: http://purl.umn.edu/43210 |
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| Rodriguez, Elsa M.; Lacaze, Maria Victoria; Lupin, Beatriz. |
| Throughout these last years, organic agriculture has undergone a remarkable expansion due, among other things, to the greater interest shown by consumers aware of food safety concerns involving real or perceived quality risks [1]. This paper aims to estimate consumers’ willingness to pay (WTP) for organic food products available in the Argentinean domestic market, with a view to providing some useful insights to gain support and outline strategies for promotion of organic production, marketing, regulation, and labelling programs of organic food products. A Binomial Multiple Logistic Regression model is estimated with data from a food consumption survey conducted in Buenos Aires city, Argentina, in April 2005. The Contingent Valuation Method was chosen in... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Willingness-to-pay; Food attributes; Organics; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/43947 |
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| Petersen, Elizabeth H.; Fraser, Rob W.. |
| This paper presents results of a survey of Western Australian wheat growers designed to elicit perceptions of the impact of protein premiums and discounts for wheat on income, utility and off-farm risk management. The results indicate that a grower’s perception of the scheme’s impact on expected income and utility depends on that grower’s expected protein level. Additionally, growers do not perceive protein premiums and discounts to have affected the variance of income, or their willingness-to-pay for a forward contract. These latter findings are contrary to previous studies of actual rather than perceived effects. However, the perceptions of growers are understandable given that the scheme’s effect on the variance of income is small relative to its effect... |
| Tipo: Presentation |
Palavras-chave: Protein premiums and discounts; Wheat; Survey; Willingness-to-pay; Crop Production/Industries; Farm Management. |
| Ano: 2000 |
URL: http://purl.umn.edu/123725 |
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| Registros recuperados: 48 | |
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