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Perception of oyster-based products by French consumers: the effect of processing and role of social representations ArchiMer
Debucquet, Gervaise; Cornet, Josiane; Adam, Isabelle; Cardinal, Mireille.
The search for new markets in the seafood sector, associated with the question of the continuity of raw oyster consumption over generations can be an opportunity for processors to extend their ranges with oyster-based products. The twofold aim of this study was to evaluate the impact of processing and social representation on perception of oyster-based products by French consumers and to identify the best means of development in order to avoid possible failure in the market. Five products with different degrees of processing (cooked oysters in a half-shell, hot preparation for toast, potted oyster, oyster butter and oyster-based soup) were presented within focus groups and consumer tests, at home and in canteens with the staff of several companies in order...
Tipo: Text Palavras-chave: Oyster; Processing; Consumer perception; Disgust; Social representation.
Ano: 2012 URL: http://archimer.ifremer.fr/doc/00098/20945/18603.pdf
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