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Lence, Sergio H.; Agarwal, Sanjeev. |
Demand in the marketplace for foods with "natural" attributes, such as organic produce, continues to grow. Similarly, interest has developed in creating a technology that allows "physical" rather than chemical refinement of soybean oil to create a "natural" soy oil product. The physical refinement of non-genetically modified (non-GM) soybeans greatly strengthens the marketing claim to natural properties for that product. The oil derived in this manner, designated here as "niche soy oil," and its related inputs (non-GM soybeans) and by-products (high-energy non-GM soy meal) are the objects of our analysis. We find premiums of $0.03 to $0.43 per pound for niche soy oil compared to commodity soy oil. However, our price analysis suggests that only... |
Tipo: Working or Discussion Paper |
Palavras-chave: High-energy non-GM soy meal; Natural soy oil; Niche soy oil; Non-genetically modified soybeans; Marketing; Agribusiness. |
Ano: 2003 |
URL: http://purl.umn.edu/18685 |
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Agarwal, Sanjeev. |
Interest is high in Argentina as an emerging economic power in the Americas. This paper analyzes issues pertinent to the relative advantages and disadvantages between the United States and Argentina for producing, transporting, processing and marketing major agricultural commodities in the context of distribution to significant global markets. Designed as a tool for agribusiness students and prospective investment and trade partners, it outlines Argentina's economic, financial, and political history. The paper focuses on the past 15 years, with emphasis on the trade-related economic and political reforms in the presidencies of Carlos Menem and Fernando de la Rua. Appendices give background on two wars, the "Dirty War" and the Falkland Islands War, and... |
Tipo: Working or Discussion Paper |
Palavras-chave: International Development. |
Ano: 2000 |
URL: http://purl.umn.edu/18692 |
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Agarwal, Sanjeev; Barone, Michael J.. |
Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such "geographical indications" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based on the history, tradition, and folklore in a region. In this paper we describe the benefits and pitfalls (such as the threat of new entrants, oversupply, the broadening of boundaries to include more producers, and limiting generic use of such names) of using GI branding strategies. We also focus on trademark issues germane to a company's ability to (1) adopt GI-based trademarks as a means of gaining a competitive advantage and (2) protect the rights associated... |
Tipo: Working or Discussion Paper |
Palavras-chave: Brand; Branding; Commodity marketing; Generic brand; Geographic identity; Marketing. |
Ano: 2005 |
URL: http://purl.umn.edu/18691 |
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Agarwal, Sanjeev. |
China and India are two of the world's biggest countries and potentially large markets for U.S. agricultural products. This study reports the assessment by midwestern agricultural firms of doing business in the two countries. The data, collected by mail questionnaire, suggests that China posed less of a problem than did India with respect to economic and market conditions, tariff and investment barriers, and physical and cultural barriers. On the other hand, India posed less of a problem than did China with respect to language, protection of property rights, and the legal system. Firms already doing business in these countries had more favorable comments than those with no previous experience. The study also reports results of telephone interviews with... |
Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; International Relations/Trade. |
Ano: 2002 |
URL: http://purl.umn.edu/18702 |
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