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| Henneberry, Shida Rastegari; Agustini, Haerani N.. |
| The objectives of this study are to examine consumer preferences among various marketing channels including direct marketing in Oklahoma, and to analyze the impact of various demographic variables on purchasing choice. Specifically, this research focuses on the links between demographic factors and shopping preferences. Data from consumers' survey in 21 farmers' markets in Oklahoma will be used to analyze consumer preferences using an ordered logistic regression analysis method. Farmers' market producers and market managers were also surveyed. The results of this study identify consumer characteristics that influence produce demand and consequently growers' return at Oklahoma farmers' market. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/34710 |
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| Kenkel, Philip L.; Henneberry, Shida Rastegari; Agustini, Haerani N.. |
| Country elevators competed chiefly through increased efficiency in grain handling and transportation. The development by the railroads of more favorable rates for multi-car shipments (unit train) has led grain cooperatives and other agribusiness firms to invest in high speed rail load out facilities. In this study the feasibility of an investment in a unit-train load out facility is analyzed. The impact of grain through put volume, unit rate transportation savings, discount rates, and grain-cleaning costs is also determined. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Public Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/34748 |
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| Henneberry, Shida Rastegari; Whitacre, Brian E.; Agustini, Haerani N.. |
| The contribution of farmers markets to the U.S. economy has become more significant due to the increased demand for fresh, locally produced products. However, compared to other marketing outlets, the economic contribution of farmers markets often goes unrecognized. This study focuses on farmers markets in Oklahoma and uses the IMPLAN model to estimate the impacts of farmers markets to Oklahoma’s economy. The results from this study show that farmers market activities are a vital part of Oklahoma’s economy, generating total direct sales of $3.3 million, with a total economic impact of almost $6 million. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/99760 |
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