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| Christos, Fotopoulos V.; George, Maglaras Ch.; Anastasios, Pagiaslis P.. |
| The present paper presents a two stage research which aims to depict the motivations and cognitive structures of quality food consumers through the use of Means–End Chain (MEC) approach and laddering technique. Quality food entails both organic and local protected/traditional products. The first stage of the research involved a meta-analysis of published journal articles regarding the purported motivations and cognitive structures of consumers when purchasing quality food. The results show that the values and motivations identified by the various researches varied greatly, thus a thematic categorization followed in order to produce a useful conceptual framework for the analysis of quality food cognitive structures. In the second stage we validated the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: MEC; Laddering; Quality food; Cognitive structures; Greece; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/58015 |
