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CONSUMER CHARACTERISTICS AND PREFERENCES FOR ORGANIC PRODUCTS IN KAMPALA, UGANDA Organic Eprints
Anecho, Stephen.
This study describes the findings from a consumer survey that was conducted to understand the consumer characteristics and preferences for organic products in Kampala, Uganda. The survey used a mall intercept survey method to investigate consumer revealed preferences for key organic and conventional products attributes. A face-to-face interview was used to collect data on consumer preferences towards organic food attributes that reveals preference for specific organic and conventional products. The survey was conducted in two purely organic retail outlets in Kampala as well as from consumer outlets that sell conventional alongside few organic products. A sample of 228 respondents was interviewed. An empirical analysis of the factors that influenced...
Tipo: Thesis Palavras-chave: Consumer issues; Africa.
Ano: 2015 URL: http://orgprints.org/30908/1/Anecho%20Stephen%20Msc%20Final%20Thesis.pdf
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