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| Registros recuperados: 13 | |
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| Boas, Luiz Henrique de Barros Vilas; Antonialli, Luiz Marcelo; Sette, Ricardo de Souza; Mario, Talestre Maria do Carmo; Luna, Rosemar Martins. |
| The aim of this survey was to analyze the marketing strategies adopted by the coffee agribusiness chain in the south and Cerrado regions of Minas Gerais, in an attempt to put forward actions which may come to increase the consumption of coffee in the local market. As for methodology, qualitative techniques were used such as document analyses and detailed personal surveys with representatives of the several agents in the coffee chain. The results showed that, besides the search for quality improvement, also identified were strategies of segmentation by the different agents in the chain, trackability being the basis of most of such strategies. Institutional support was also identified, noticeably the process of Origin Certification and the Coffees of Brazil... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Strategies; Coffee. |
| Ano: 2004 |
URL: http://purl.umn.edu/43676 |
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| Mario, Talestre Maria do Carmo; Sette, Ricardo de Souza; Antonialli, Luiz Marcelo; Luna, Rosemar Martins; Boas, Luiz Henrique de Barros Vilas. |
| Aiming to identify how marketing tools influence the coffee consumer’s purchasing behavior, a piece of marketing research with exploratory and descriptive analyses, of qualitative nature was accomplished. The survey was used, with structured questionnaires applied to 800 consumers (São Paulo, Belo Horizonte and Rio de Janeiro) in hypermarkets from July to December 2001. The questionnaires were tabulated and analyzed by utilizing the SSPS software (v.10) with descriptive and multivariate statistic analyses. The sample consisted mostly of consumers of the female gender, married, aged between 20 and 40 years, belonging, in general, to the social class B, senior high school educated. Among the marketing tools, it was found that the features related to the... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Consumer’s behavior; Coffee.. |
| Ano: 2003 |
URL: http://purl.umn.edu/43564 |
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| Oliveira, Leticia de; Antonialli, Luiz Marcelo. |
| The objective of the work was to identify and characterize the agribusiness companies concerning the use of the theory of capital structure for its financial activity. The capital structure is one of great importance, involving both investments and financings (both the capital of external parties' and their own). Methodologically, the research was characterized as descriptive conclusive, through an intentional sample of 69 agribusiness companies in the south of Minas Gerais. The objective was to know the characteristics as to the constitution of their own capital and that of external parties, in function of its investments and financing operations. The results showed that, in general, the action of the capital structure in generating values for the company... |
| Tipo: Journal Article |
Palavras-chave: Structure of capital; Financing and agribusiness.. |
| Ano: 2004 |
URL: http://purl.umn.edu/43695 |
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| Andrade, Daniela Meirelles; Oliveira, Josmaria Lima Ribeiro de; Antonialli, Luiz Marcelo. |
| The study was carried out in a Minas Gerais' inland city, so as to get acquainted with the profile and habits of its clients. This research is innovative as it approaches as customer the citizen of an inland town. The objective of this work was to identify the groups of customers taking into consideration their level of satisfaction as well as their social-economic profile. The collection of data was accomplished through the application of a closed questionnaire to the probabilistic, casual and stratified sample of the population of the city being researched, resulting in 500 questionnaires altogether. Entering and processing of the data were performed through a Statistical Package for the Social Science software (SPSS) v. 10.0. The analyses of data were... |
| Tipo: Journal Article |
Palavras-chave: Shopping mall; Satisfaction; Multivariate research. |
| Ano: 2004 |
URL: http://purl.umn.edu/43686 |
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| Knop, Marcelo Ferreira Trezza; Antonialli, Luiz Marcelo. |
| Este trabalho objetivou realizar uma análise comparativa das estratégias genéricas adotadas por supermercados de diferentes portes (pequenos e médios), especificamente tratando do setor de hortifrutigranjeiros dos mesmos. Visando alcançar este objetivo, este estudo adotou pesquisa de cunho qualitativo, onde foram utilizados os métodos de estudo de caso e análise de conteúdo, para coleta e análise dos dados, respectivamente. Os resultados obtidos destacam diferenças, mas também algumas similaridades nas estratégias adotadas pelos pequenos e médios supermercados estudados, e que nesse setor de três das quatro empresas estudadas busca um relacionamento mais próximo, tanto com fornecedores quanto com clientes, visando à condução do seu negócio de forma... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Varejo de alimentos; Supermercados; Estratégias genéricas; Food retail; Supermarkets; Generic strategies; Agribusiness; Crop Production/Industries. |
| Ano: 2008 |
URL: http://purl.umn.edu/108596 |
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| Souki, Gustavo Quiroga; Salazar, German Torres; Antonialli, Luiz Marcelo; Pereira, Claudia Aparecida. |
| The purpose of this paper is to identify the attributes of beef that affect the buying decisions of the consumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitative variables, with a total of 400 interviews at the point of retail purchase, using structured questionnaires with multiple-choice questions only. It was possible to verify that the attributes considered most important by the consumers regarding the beef were: hygiene, smell, appearance, additive-free, healthy appearance, freshness, flavor, tenderness, color, and nutritional value. We found significant statistical differences between the consumer’s clusters. It indicates that the attributes of the beef that affect the buying decisions are related to gender, age,... |
| Tipo: Journal Article |
Palavras-chave: Marketing research; Consumer behavior; Agribusiness; Beef. |
| Ano: 2003 |
URL: http://purl.umn.edu/43568 |
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| Azevedo, Filipe Manuel Ventura Magalhades Da Cruz; Antonialli, Luiz Marcelo. |
| O objetivo da presente pesquisa foi identificar as potencialidades e dificuldades para a produção e comercialização de carne de ovinos na Região Metropolitana de Belo Horizonte-MG. Quanto à metodologia, a pesquisa classifica-se como de natureza qualitativa e exploratória, além de bibliográfica e de campo. Os dados foram coletados por meio da entrevista pessoal com criadores e um representante da Cooperativa Procordeiro e, além disso, por meio de um questionário estruturado aplicado aos representantes de supermercados e restaurantes. Os resultados da pesquisa evidenciaram certo otimismo sobre a evolução do mercado de carne ovina, entre criadores, cooperativa, supermercadistas e restaurantes. Por outro lado, houve concordância em que o preço da carne é... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Produção; Comercialização; Ovinos; Production; Commercialization; Sheep; Livestock Production/Industries. |
| Ano: 2008 |
URL: http://purl.umn.edu/108609 |
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| Leite, Evandro Sergio Martins; Antonialli, Luiz Marcelo; Oliveira, Marcelo Silva de; Romaniello, Marcelo Marcio. |
| The perception of the organizational members of the Sebrae/MS situated in Campo Grande, MS, about the ISO 9000 Certification implanted in 1998 and the organizational learning were the aims of this study. The authors have sought to provide a link of the certification as a stimulating factor for organizational learning. The research was ellaborated after the quantitative and qualitative types, with application of semi-structured questionnaires and personal survey, direct observations, documental analysis, obtaining access to data by means of the analysis of the statements of the interviewed people about the ISO. The profiles of the 94 direct collaborators were identified and 58 who have been in the organization since before the implantation of the... |
| Tipo: Journal Article |
Palavras-chave: ISO certification; Organizational learning; Sebrae.. |
| Ano: 2004 |
URL: http://purl.umn.edu/43682 |
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| Registros recuperados: 13 | |
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