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| Antonovitz, Frances; Roe, Terry L.. |
| The theory of the competitive firm under price uncertainty is used to develop a money metric of a producer's willingness to pay for additional information. This concept is extended to the market by formulating ex-ante and ex-post measures of the value of a rational expectations forecast. The empirical feasibility of these measures are demonstrated by application to a simple two equation model of an agricultural market. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 1984 |
URL: http://purl.umn.edu/13467 |
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| Antonovitz, Frances; Liu, Donald J.. |
| This study estimates a hedonic price equation to assess consumers' willingness-to-pay for reduction in pesticide residues in fifteen fruits and vegetables. A unique feature of the study is its employment of the FDA's Total Diet Study data which attempts to measure actual pesticide ingestion by the American public in table-ready or prepared foods. The results indicate that consumers would be willing to pay approximately $.08 per pound to reduce pesticeds by one part per million in the prepared fruits and vegetables that they consume. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Crop Production/Industries. |
| Ano: 1996 |
URL: http://purl.umn.edu/14389 |
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| Roe, Terry L.; Antonovitz, Frances. |
| The theory of the competitive firm under price uncertainty is used to develop a money metric of a producer's willingness to pay for additional information. For a restricted class of utility functions, empirical estimates of the money using secondary data can be derived from the firm's risk averse supply or factor demand function. The procedure is illustrated by an application to an agricultural market. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 1984 |
URL: http://purl.umn.edu/14013 |
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