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Inter-firm coordination in the mexican avocado (Persea americana) industry: the packer-buyer relationship Agrociencia
Arana-Coronado,Jose J.; Bijman,Jos; Omta,Onno; Oude-Lansink,Alfons.
Vertical coordination is an effective response to uncertainties in marketing environments. This article presents evidence relating the influence of transaction characteristics on inter-firm coordination to respond what conditions determine the level of inter-firm coordination between packers and buyers. Based on transaction cost analysis, we measured inter-firm coordination using two variables, information exchange and duration of the arrangement with the buyer. Data were gathered from 44 non-forwardly integrated packers participating in the Mexican avocado (Persea americana) industry. We showed that higher levels of inter-firm coordination not only require coordinated response, but also cooperative response. Although information exchange is contingent on...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Environmental uncertainty; Inter-firm coordination; Information exchange; Duration.
Ano: 2012 URL: http://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S1405-31952012000200008
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