|
|
| Ankamah-Yeboah, Isaac; Asche, Frank; Bronnmann, Julia; Nielsen, Max; Nielsen, Rasmus. |
| Sustainably produced food products have rapidly grown in popularity within the last years. Eco-labeling systems to indicate the environmental sustainability of product have also been implemented in the seafood market, with the MSC label for wild fish as the leading one. However, it is not clear whether consumers really notice the values behind an eco-label and how important these attributes are in their purchasing decision. This study analyzes data from a large household scanner panel to investigate actual consumer purchasing behavior and preferences when faced with competing product attributes such as organic and MSC labeled for salmon in Denmark. To accomplish these objectives and explicitly account for consumer heterogeneity, a mixed logit as well as a... |
| Tipo: Journal paper |
Palavras-chave: Farm economics. |
| Ano: 2017 |
URL: http://orgprints.org/31428/1/Salmon%20Demand.pdf |
| |
