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| Aschemann-Witzel, Jessica. |
| Obesity rates in Europe have lead to a debate on what factors influence consumers’ in-store food choices most. This study aims to assess the contribution of nutrition labels against the impact of choice sets to facilitating healthy decision-making. Different front-of-pack labeling formats were implemented on products that were presented to representative consumer samples. Choice sets and product categories were systematically varied. The results indicate that nutrition information in general contribute only little, while extending choice sets with healthier product alternatives of the same category – i.e., ‘choice editing’ – largely contributes to healthy decision-making. |
| Tipo: Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2012 |
URL: http://purl.umn.edu/122731 |
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| Aschemann-Witzel, Jessica; Perez-Cueto, Federico J.A.; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino. |
| Every now and then, astonishing success stories can be observed on the food market. Many of the recent examples make reference to health characteristics and arguments. In order to analyse the possibly underlying success factors, an empirical case study approach was chosen. 27 successful European Union food marketing cases were purposively sampled from the database of renowned marketing effectiveness awards as well as following a series of food market expert interviews. Success factors were analyzed in a two-step approach, first for each case and then in a case-by-case comparison structured with a card sorting method. Six groups of success factors emerged from the analysis and named "data and knowledge", "emotions", "endorsement", "media", "community" and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Health Economics and Policy; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/114211 |
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