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| Registros recuperados: 18 | |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| In Germany, as in several other European countries, the demand for organic food is growing substantially faster than domestic production and supply, which has led to high import shares of many organic foods. Consequently, domestic consumers are presented with a wide variety of organic products from foreign country-of-origins (COOs). Although there are many studies of consumer preferences for COO on the one hand and organic food on the other, research on COO effects in the context of organic food is scarce. More specifically, there is a lack of research on how consumers evaluate imported organic food products. To explore regional differences in German consumers’ preferences for imported organic foods, 6 focus groups and 255 in-store interviews were... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues; Environmental aspects; Germany. |
| Ano: 2017 |
URL: http://orgprints.org/32137/1/Abstract%2C%20IAREP%202017.pdf |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers’ COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Consumer issues. |
| Ano: 2018 |
URL: http://orgprints.org/33913/1/Consumers%20COO%20preferences_accepted%20manuscript.pdf |
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| Thøgersen, John; Pedersen, Susanne; Aschemann-Witzel, Jessica. |
| To investigate the influence of COO on consumers’ food choices in the presence of other quality cues, a choice-based conjoint (CBC) experiment was conducted in Germany, France, China and Thailand. In each country, a sample of about 1000 consumers participated after being screened for responsibility for the household’s shopping, consumption of the case product, and knowledge of organic food. The overall design is a full factorial with four COOs, three different organic label conditions and three price levels. The 36 different choice options were bundled in 12 choice sets of three alternatives, which were presented in random order. The study revealed a general tendency to prefer imported food products from economically developed over products from less... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues. |
| Ano: 2017 |
URL: http://orgprints.org/32408/1/COO%20and%20organic%20food%20in%204%20countries-EMAC.pdf |
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| Thøgersen, John; Pedersen, Susanne; Aschemann-Witzel, Jessica. |
| The effects of organics and country of origin (COO) on consumers’ food choices have mostly been investigated separately. In order to investigate the joint effect of these two credence quality cues and when they influence choice, a choice-based conjoint (CBC) experiment was conducted in Germany, France, Denmark, China and Thailand. In each country, a sample of about 1000 consumers participated after being screened for responsibility for their household’s shopping, consumption of the case product, and knowledge of organic food. A full factorial design with four COOs, three different organic label conditions and three price levels gave 36 different choice options. They were bundled in 12 choice sets of three alternatives, which were presented in random order.... |
| Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2019 |
URL: http://orgprints.org/33914/1/COO%20and%20organic%20food%20in%205%20countries_ufr_rev2.pdf |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Consumers in emerging economies such as Thailand and China have started to demand organic food products – mainly due to food safety reasons (Ortega, Wang, Wu, & Hong, 2015; Roitner-Schobesberger, Darnhofer, Somsook, & Vogl, 2008; C. L. Wang, Li, Barnes, & Ahn, 2012; O. Wang, De Steur, Gellynck, & Verbeke, 2015). Since the domestic organic markets are still not well-established in Thailand and China, there is a huge potential for export of organic food products to these markets from countries, where the organic markets are more established and able to provide consumers with safe products. However, little is known about consumer preferences for imported organic food in emerging economies in Asia. A total of 139 in-store interviews were... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Indicators and other value-laden measures Food security; Food quality and human health Consumer issues. |
| Ano: 2017 |
URL: http://orgprints.org/31420/1/Deliverable%201.3%20a.%20Conference%20paper%20for%20IFMRS%2C%202017.pdf |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Abstract Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied as a whole. Thus, how consumers evaluate imported organic products is under-researched. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how COO preferences depend on the consumers’ geographical distance to the COO. We applied a multi-method approach which consisted of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Consumer issues. |
| Ano: 2017 |
URL: http://orgprints.org/32710/1/Consumers%20COO%20preferences_final.pdf |
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| Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John. |
| Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers’ COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Consumer issues. |
| Ano: 2018 |
URL: http://orgprints.org/33673/7/Consumers%E2%80%99%20evaluation%20of%20imported%20organic%20food%20products%20-%20The%20role%20of%20geographical%20distance.pdf |
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| Aschemann-Witzel, Jessica; Niebuhr Aagaard, Emilie Marie. |
| Especially young consumers have been found to exhibit a gap between their positive attitude towards and buying behaviour of organic food. The barriers ‘price’ and ‘availability’, however, ought to be of relatively low importance in Danish supermarkets. We conducted accompanied shopping interviews and observations with young consumers holding positive attitudes towards organic food. Organic and conventional products appeared exchangeable. Price was discussed as a main, but temporary barrier: respondents argued that they postpone organic purchase unto a later stage. Further market development needs a decrease in the high price image, improved differentiation, and appeals to act upon ethical values today. |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2015 |
URL: http://orgprints.org/27255/1/27255_aschemann-witzel.pdf |
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| Fenger, Morten; Aschemann-Witzel, Jessica; Hansen, Flemming; Grunert, Klaus. |
| In this paper we present an experiment that tests the possible effect of adding the short type of "story" that is possible on a food label to variations of a product that is differentiated by its ingredients and way of production. We conduct an experiment where consumers have to choose from products consisting partly of this new type of product, partly of conventional products well known to consumers. We find that that while some consumers – especially those seeking stimulation and with a tendency towards variety seeking – will favor the new product, others will remain uninterested. We then test whether the introduction of an additional element of storytelling, on top of the information on ingredients and process, has an effect on choice. We find... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/26625/1/26625.pdf |
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| Registros recuperados: 18 | |
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