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Analysis on Construction of the Supply Chain and Brand of Guangxi Characteristic Economic Agricultural Products- A Case Study of Guilin AgEcon
Yang, Xiang-dong; Bai, Ding; Bian, Zi-quan.
Firstly, it is briefly introduced that Guangxi characteristic economic agricultural products are currently characterized by typical regional features and strong competitiveness. Then, Guilin is taken as an example, the problems existing in constructing the supply chain and brand of Guilin characteristic economic agricultural products are pointed out after the analysis of its current situations, the problems include weak agricultural production infrastructure, weak deep products processing capacity, low modernization level of storage and transportation as well as short of fixed marketing channels; meanwhile, brand construction faces the problems of little top brands and few differentiated products. Finally, some measures are proposed to solve these problems...
Tipo: Journal Article Palavras-chave: Guangxi; Characteristic economic agricultural products; Brand; Supply chain; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/93650
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