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| Bai, Junfei; Wahl, Thomas I.; Wandschneider, Philip R.. |
| A choice-based conjoint (CBC) experiment was employed to analyze Chinese consumers preferences for fluid milk defined by four choice attributes: production processing method, fat content level, taste, and price. The results from two analysis approaches (counting and multinomial logit models) indicated that Chinese consumers are willing to pay a premium for pasteurized, low fat content, and natural tasting milk, but that they require a discount for choosing ultra high temperature (UHT), high fat content, and flavored milk. In addition, this study estimated the trade-offs among attributes levels and simulated the effects of income on the probabilities of choosing attribute-specified milk. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: China; Choice-based conjoint; Consumer economics; Milk attributes; Multinomial logit model; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9821 |
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| Bai, Junfei; Wahl, Thomas I.; McCluskey, Jill J.. |
| This study relates the social-demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China’s national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers’ fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle-aged. Health consciousness of the elderly and the openness of youth to... |
| Tipo: Article |
Palavras-chave: China; Fluid milk consumption; Market participation; Qingdao; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/118535 |
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| Bai, Junfei; Wahl, Thomas I.; McCluskey, Jill J.. |
| This study empirically estimates a multivariate binary choice model for four categories of food shopping store formats. The results indicate that in the Qingdao market, traditional counter parts such as wet markets and small grocery stores have been dominated by supermarkets and hypermarkets. At the same time, the rapid growth of hypermarkets in Qingdao is significantly challenging current supermarkets in this city, but they do not compete extensively with wet markets and small grocery stores. Further development of various categories of the food shopping store format is linked to store owned characteristics, potential interrelations among existing retail formats, as well as consumers' demographics and shopping habits. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food retail store format; Consumer choice; Multivariate probit model; China; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/21233 |
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