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EMPIRICAL INVESTIGATION OF THE IMPACT OF THE 2007 RECALL ON THE DEMAND FOR PEANUT BUTTER BRANDS AgEcon
Bakhtavoryan, Rafael; Capps, Oral, Jr.; Salin, Victoria.
The US Food and Drug Administration confirmed in February 2007 that a major foodborne illness outbreak was caused by two peanut butter brands, Peter Pan and Great Value, manufactured by ConAgra Foods Inc. at its Sylvester, Georgia, processing plant. As a result, on February 14, 2007, ConAgra voluntarily issued a nationwide recall of its Peter Pan and Great Value peanut butter products produced since May 2006 and sold through grocery and retail stores throughout the United States. Using the ACNielsen Homescan Panel for calendar years 2006, 2007 and 2008, this study investigates the impacts of the recall on the demand for peanut butter by estimating a second degree polynomial distributed lag with a lag length of three and endpoint restrictions imposed. The...
Tipo: Conference Paper or Presentation Palavras-chave: Food recalls; Polynomial distributed lag model; Consumer behavior; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103217
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IMPACT OF FOOD CONTAMINATION ON BRANDS: A DEMAND SYSTEMS ESTIMATION OF PEANUT BUTTER AgEcon
Bakhtavoryan, Rafael; Capps, Oral, Jr.; Salin, Victoria.
A 2007 foodborne illness incident involving peanut butter is linked with structural change in consumer demand. Compensated and uncompensated own- and cross-price elasticities and expenditure elasticities were calculated for leading brands before and after the product recall using the Barten synthetic model and weekly time-series data from 2006 through 2008. Statistically significant differences in price elasticities for the affected brand, Peter Pan, were absent. After a period of 27 weeks, this brand essentially recovered from the food safety crisis. Significant differences in price elasticities were evident among non-affected brands. Hence, spillover effects and heightened competition are associated with the recall.
Tipo: Presentation Palavras-chave: Food safety; 2007 Peter Pan recall; Demand system models; Scanner data.; Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12.
Ano: 2012 URL: http://purl.umn.edu/123755
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