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Are consumers beef quality perceptions in accordance with objective beef quality? AgEcon
Banović, Marija; Cristina Monteiro, Ana; Lemos, Jose Pedro Cardoso; Madalena Barreira, Maria; Fontes, Magda Aguiar.
The consumer has the final word in food choice, which is determined by his perceived quality. Within a project coordinated by the Faculty of Veterinary Medicine we tried to relate objective quality with the consumer quality evaluation. To do so, we have measured the expected and experienced quality of a sample of Portuguese consumers towards three types of beef (PDO, national and imported) at the shop, and compared this subjective evaluation with the beef objective quality. Results at the consumer level show that respondents perceived PDO beef to be of higher quality than the two other types of beef for different attributes and for overall quality at the shop location. In terms of objective quality results, the three types of beef showed highly similar...
Tipo: Conference Paper or Presentation Palavras-chave: PDO beef; Perceived quality; Objective quality; Food Consumption/Nutrition/Food Safety; Q130.
Ano: 2010 URL: http://purl.umn.edu/91680
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