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| Registros recuperados: 21 | |
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| Carraresi, Laura; Banterle, Alessandro. |
| Facing the growing competition in the European food market, the purpose of this paper is to assess European country competitiveness at the sector level in the intra-EU market over the last fifteen years, comparing the evolution of the food industry, where firms have had to reshape strategies to maintain market position, and agricultural sector, where changes in Common agricultural policy have forced farms to face market trends. The analysis of competitiveness was carried out by assessing trade indices (EMS, RCA, RXA, RMA, NEI). Cluster analysis was also run to classify groups of countries with similar features in terms of competitive performance over the 1991-2006 period. The country that profited most from market integration in both sectors, reaching a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Competitiveness; Agri-food sector; EU; RCA; International Relations/Trade. |
| Ano: 2008 |
URL: http://purl.umn.edu/43692 |
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| Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella. |
| The purpose of this paper is to assess the marketing management capabilities of SMEs producing traditional food products in EU through the development of a self‐evaluation tool. SMEs represent the greater part of European food firms and they find it very difficult to adapt to market changes, and to compete with big enterprises. In this context, marketing management capabilities play a key role in good SME performance in the market. The self-evaluation tool is developed in the innovative form of an interactive questionnaire published on the web. At the moment, the sample is composed by 60 traditional food producers located in three member states (Belgium, Italy, and Hungary) belonging to different sectors (cheese, beer, dry ham, sausage and white pepper).... |
| Tipo: Journal Article |
Palavras-chave: Marketing capabilities; Traditional food; SMEs; Cluster analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/97226 |
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| Banterle, Alessandro; Peri, Massimo. |
| The paper considers six EU Nuts II regions (Lombardy and Tuscany for Italy, Rhone-Alpes and Paca for France, Catalunya and Murcia for Spain) and studies the processing sector of organic products, investigating its links with agriculture and the retailing sector. The choice of these regions is due to the fact that the analysis is linked to a European project concerning cohesion among Mediterranean countries. The purpose is to analyze the processing sector of organic products in terms of firm capabilities to perform a quality management strategy and to analyze the vertical coordination in the organic supply chains. The survey was carried out on a sample of 304 firms stratified on the basis of the six regions involved in the study. Results showed the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Organic products; Processing and retailing; Food quality; EU regions; Industrial Organization. |
| Ano: 2007 |
URL: http://purl.umn.edu/9426 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the food industry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality, especially for traditional food products (O’Reilly and Haines, 2004). To profit from such opportunities SMEs need to adapt their strategies, focussing on consumer requirements and improving their marketing activities. The purpose of this paper is to evaluate the marketing capabilities of SMEs producing traditional food products. Following the theoretical approach of Market Orientation (Kara et al., 2005; Jaworski and Kohli,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traditional food products; Marketing capabilities; Ordinal regression model.; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/57978 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence... |
| Tipo: Journal Article |
Palavras-chave: Marketing management capabilities; SMEs; Traditional products; Food sector; Agricultural and Food Policy; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/53565 |
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| Banterle, Alessandro; Carraresi, Laura. |
| The purpose of this paper is to analyse the competitive performance of the EU countries for the prepared swine meat sector during the period 1990- 2003. This sector has been chosen for the role that traditional products play in most EU countries. To assess competitiveness, the analysis evaluates several trade indices to compare the trends over the last fifteen years: Revealed Comparative Advantage, the Vollrath indices, Net Export Index, and Grübel - Lloyd index. The data source was the Eurostat data base, considering intra - EU export and import data referred to 17 sub- sectors with 8 digit codes. Moreover, cluster analysis has been applied to highlight groups of countries with similar features. Good competitive performance in the prepared swine meat... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Competitiveness; International Trade; EU; Prepared Meat; RCA.; International Relations/Trade. |
| Ano: 2006 |
URL: http://purl.umn.edu/10058 |
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| Banterle, Alessandro; Cavaliere, Alessia. |
| PUBLISHED AS: Alessandro Banterle, Alessia Cavaliere, Is there a relationship between product attributes, nutrition labels and excess weight? Evidence from an Italian region, Food Policy, Volume 49, Part 1, December 2014, Pages 241-249. http://dx.doi.org/10.1016/j.foodpol.2014.09.001 |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Economics of obesity; BMI; Consumer; Ordinal regression model; Food Consumption/Nutrition/Food Safety; Health Economics and Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/90889 |
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| Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella. |
| SMEs, that represent the greater part of European food firms producing traditional food products (TFPs), meet difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing management capabilities in terms of marketing research, marketing strategy, planning and implementation, control and evaluation. A self evaluation tool was developed by means of an interactive questionnaire, available on the web, aimed at assessing traditional food firms competitive... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing capabilities; SMEs; Traditional food; Linear regression; Agribusiness; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/44318 |
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| Stranieri, Stefanella; Banterle, Alessandro. |
| Within the framework of European food safety measures, Reg. 1760/2000 and 1825/2000 have introduced mandatory traceability and relevant labelling into the beef sector. The paper analyses whether information on meat labels can be considered a useful instrument for consumers, facilitating the verification of quality. The purpose of the paper is, first, to evaluate whether meat information is used during food purchase, and secondly, by focussing on specific meat information, to assess consumer interest in some mandatory and voluntary information cues and to identify the determinants affecting the use of such cues. Data were collected by a telephone questionnaire in a survey conducted in the Lombardy region of northern Italy. The sample consisted of 1,025... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traceability; Meat; Consumer preferences; Logit analysis; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Industrial Organization. |
| Ano: 2009 |
URL: http://purl.umn.edu/58710 |
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| Banterle, Alessandro; Stanieri, S.. |
| Within the framework of European food safety measures, Reg. 1760/2000 and 1825/2000 have introduced mandatory traceability and relevant labeling into the beef sector. The paper analyses whether information on meat labels can be considered a useful instrument for consumers, facilitating the verification of quality. The purpose of the paper is, first, to evaluate if meat information is used during food purchase. Second, focusing on specific meat information, we assess the interest of consumer for some mandatory and voluntary information cues and identify the determinants affecting the use of them. Data were collected by a survey conducted in the Lombardy, region of the northern Italy, and employed a telephone questionnaire. The sample is composed by 1,025... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traceability; Meat; Consumer preferences; Logit; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/43547 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially with regard to traditional food products (TFPs). However, the growth of competition, connected mainly to globalisation, is making it very difficult for SMEs to survive. On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality. To profit from such opportunities and to survive on the market, SMEs need to adapt their strategies, focusing on innovation aspects in order to meet consumer requirements and to compete on the market. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food industries to guarantee that... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traditional food products; Innovation; Marketing management capabilities; Linear regression model; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/100589 |
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| Cavaliere, Alessia; Banterle, Alessandro. |
| In industrialized countries, the last 40 years has seen a marked change in the average level of per capita calorie intake, which has led to increased growth in overweight and obesity rates. There are many reasons to encourage public intervention aimed at facing the problems associated with excess body weight, and to promote healthy dietary habits. Among the public policies set out to reduce obesity rates, an important role is played by information measures. The purpose of this work is to analyse for the consumers the importance of food information in the allocation of free time, and to investigate the variables that affect the search for information. Following Drichoutis et al. (2008) we developed a conceptual framework through variables that affect the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2011 |
URL: http://purl.umn.edu/114315 |
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| Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia. |
| Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be more a price maker than a taker, and to reach a better market power. On the other hand, market opportunities for SMEs are related to demand evolution toward food quality and traditional food products. To profit by such opportunities, SMEs need to focus on consumer requirements, by differentiating their products. In this way, firms could apply a premium price that justifies the peculiar value of the product, and that the consumer should be willing to pay. Nonetheless,... |
| Tipo: Presentation |
Palavras-chave: Traditional food products; Price setting; Marketing capability; Ordinal regression model; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2011 |
URL: http://purl.umn.edu/122000 |
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| Registros recuperados: 21 | |
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