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| Verbeke, Wim; Van Wezemael, Lynn; Barcellos, Marcia Dutra de; Kugler, Jens O.; Chryssochoidis, George M.; Ueland, Oydis; Grunert, Klaus G.. |
| Consumer demand in relation to food is increasingly shifting towards products that are safe, nutritious, and of good eating quality. Beef consumers are demanding for experience quality that matches their quality expectations formed prior to consumption, particularly with respect to beef tenderness. The development of a beef quality guarantee system, backed up by objective knowledge obtained through muscle profiling research, can allow the beef industry to meet these consumer demands. A qualitative consumer study has been carried out to assess European consumers’ opinions about beef quality and beef related technologies. This paper reports on consumer opinions and perceptions about muscle profiling and a beef quality guarantee system. Findings indicate that... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty. |
| Ano: 2009 |
URL: http://purl.umn.edu/59113 |
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| Barcellos, Marcia Dutra de; Kugler, Jens O.; Grunert, Klaus G.; Van Wezemael, Lynn; Pothoulaki, M.; Ueland, Oydis; Verbeke, Wim. |
| As part of ProSafeBeef, an integrated research project funded by the European Commission, the present qualitative study was carried out with European consumers to obtain insights into their acceptance or rejection of eight selected novel beef production and processing technologies, identified here as concepts: 1) marinating by injection for increased healthiness; 2) marinating by injection for increased safety; 3) marinating by injection for increased eating quality; 4) marinating by submerging for increased eating quality; 5) nutritional enhancement; 6) shock wave treatment; 7) muscle profiling and 8) thermal processing. In total, 65 adults between 19- 60 years of age participated in eight focus groups that were performed in Spain, France, Germany and the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Risk and Uncertainty. |
| Ano: 2009 |
URL: http://purl.umn.edu/59041 |
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| Ferreira, Gabriela Cardozo; Barcellos, Marcia Dutra de. |
| This paper proposes to analyse the advantages and disadvantages of strategic alliances in agri-food chains, based on the perceptions of participating agents from a specific beef productive chain. The analysis is therefore based on the alliance’s main partners’ view: retail, abattoir and beef producers. Their objective was to produce a differentiated product and to develop a beef brand to be commercialized at retail level. In addition, this study also proposes to identify the main factors impacting in the success of alliances, from the agents’ point of view, as well as the main causes of failure in this kind of strategy, allowing for a better understanding of the factors that can maintain such alliances in the market. The obtained results indicate that the... |
| Tipo: Journal Article |
Palavras-chave: Strategic alliances; Agri-food chains; Beef.. |
| Ano: 2006 |
URL: http://purl.umn.edu/43832 |
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