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	Provedor de dados AgEcon (3) Autor Bastin, Sandra (3) Hu, Wuyang (3) Woods, Timothy A. (3) Cox, Linda J. (1) You, Wen (1) Palavra-chave Food Consumption/Nutrition/Food Safety (3) Agribusiness (2) D12 (2) Marketing (2) Q13 (2) Value-added (2) Willingness to pay (2) Blueberries (1) Blueberry (1) Conjoint experiment (1) Consumer (1) Consumer/Household Economics (1) Demand and Price Analysis (1) Health Economics and Policy (1) Horticultural products (1) Kentucky (1) Payment card contingent valuation (1) Mais... Tipo do documento Journal Article (2) Conference Paper or Presentation (1) Ano 2011 (2) 2009 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes AgEcon Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra. Consumer acceptance and willingness to pay for three nonconventional attributes associated with six processed blueberry products was examined through an in-store conjoint experiment survey. Both credence and experience attributes were considered, including whether the products were produced locally, and whether they were organic or sugar-free. The results indicate heterogeneity in consumer preference and willingness to pay for different attributes across product categories. Local products and organic formulations generally received positive willingness to pay across all products. This information has implications for blueberry growers and retailers who are trying to create and position value-added products for maximum revenue. Tipo: Journal Article Palavras-chave: Blueberries; Conjoint experiment; Kentucky; Willingness to pay; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q13. Ano: 2009 URL: http://purl.umn.edu/48753 Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey AgEcon Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra; Cox, Linda J.; You, Wen. This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of willingness to pay factors. Results show consumer socio-economic characteristics are important determinants but play different roles depending on the products. Information on health benefits may also be important. However, it is found that outside information or consumer self-stated awareness of blueberries’ health benefits have different impacts. These impacts may function as substitutes rather than complements to each other. Tipo: Journal Article Palavras-chave: Blueberry; Payment card contingent valuation; Value-added; Willingness to pay; Food Consumption/Nutrition/Food Safety; Marketing; D12; Q13. Ano: 2011 URL: http://purl.umn.edu/104617 Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach AgEcon Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra. Tipo: Conference Paper or Presentation Palavras-chave: Horticultural products; Consumer; Marketing; Value-added; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Marketing. Ano: 2011 URL: http://purl.umn.edu/103444 Registros recuperados: 3 Primeira ... 1 ... Última

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