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| Batt, Peter J.. |
| Building on the extent literature of buyer-seller relationships, we develop a model that describes the relationship building process. Starting from the suppliers offer quality, we demonstrate how relational satisfaction leads to trust and the customers desire to maintain the relationship. These variables are examined in relation to the situational factors (dependence and the exchange partners willingness to make idiosyncratic investments). |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Industrial Organization. |
| Ano: 2003 |
URL: http://purl.umn.edu/24329 |
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| Axalan, Jerick T.; Murray-Prior, Roy B.; Concepcion, Sylvia B.; Lamban, Ruby Jane G.; Real, Rodel R.; Montiflor, Marilou O.; Batt, Peter J.; Rola-Rubzen, Maria Fay; Bacus, Recarte H.; Israel, Floro T.; Apara, Dante A.. |
| Effective relationship among partners is a key in strengthening collaborative marketing efforts. One of the collaborative marketing efforts is through clustering of farmer to link into market. This study examined the level of relationship of vegetable cluster farmers with their market intermediaries - cluster and the downstream buyers. A total of 81 vegetables farmers in Southern Philippines were surveyed to determine their relationship level on trust, power-dependence, relationship-specific investments and satisfaction. Comparison between clusters and downstream buyers were made using ANOVA and Welch Test. The study found that farmers have high level of trust to their clusters compared to their downstream buyers. The high level of trust is attributed to... |
| Tipo: Presentation |
Palavras-chave: Trust; Relationships; Vegetable; Clustering; Southern Philippines; Marketing. |
| Ano: 2012 |
URL: http://purl.umn.edu/124222 |
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| Murray-Prior, Roy B.; Rola-Rubzen, Maria Fay; McGregor, Murray J.; Batt, Peter J.; Concepcion, Sylvia B.; Rasco, Eufemio; Digal, Larry N.; Manalili, Nerlita M.; Moran, Antonio; Ellson, Adela; Montiflor, Marilou O.; Hualda, Luis; Migalbin, Lorraine. |
| Special problems are presented when analysing supply chains because of the complexity of the relationships. In addressing this problem for a vegetable supply chain in Mindanao a pluralistic methodology is used. A soft systems framework was used to structure and analyse the problem and identify relevant systems. Issues we are addressing are efficiencies along the supply chain (including input supply issues, output marketing, quality control and transport) and relationships between the various participants in the supply chain. Qualitative and quantitative data collection methods have been used. Analysis is being conducted with qualitative data analysis techniques, LP farm household models, transaction cost economics, gap analysis, factor analysis and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Research Methods/ Statistical Methods. |
| Ano: 2003 |
URL: http://purl.umn.edu/57926 |
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| Batt, Peter J.; Parining, Nyoman. |
| As the number of tourist arrivals in Bali (Indonesia) continues to increase, a greater number of opportunities are emerging for local farmers to expand production to meet the increasing demand for food. While there are various production and marketing constraints which limit the ability of small farmers to individually meet the hotels quality specifications, this paper demonstrates how collector agents and distributors are able to assemble sufficient produce to meet the quality specifications imposed by the high class hotels. Intense competition between the many distributors for a share of the hotels patronage has resulted in a significant reduction in price, so much so, that the second grade produce which fails to meet the specifications of the high... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2000 |
URL: http://purl.umn.edu/34281 |
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