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SHELF SPACE ALLOCATION IN THE PRODUCE DEPARTMENT: IMPLICATIONS FOR MARKETING SPECIALTY PRODUCE AgEcon
Beamer, Bobby G.; Preston, Warren P..
In recent years, fresh fruits and vegetables have attracted attention as potential alternative agricultural enterprises. The produce section also has grown in importance in the supermarket industry. Yet, there is little known about the produce shelf space allocation process within supermarket chains. This research describes the organization of fresh produce marketing within retail supermarket chains. Implications are derived for market penetration by new produce suppliers, particularly growers of specialty produce items. Results are reported form personal interviews conducted with the person most responsible for produce merchandising within each of 17 supermarket chains operating in the Virginia area.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1991 URL: http://purl.umn.edu/27500
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DRAWING THE PROFILE OF EFFICIENT FOOD INDUSTRIES-VERTICAL INTEGRATION, ECONOMIES OF SCALE, AND LOCATION ADVANTAGES IN THE DISTRIBUTION OF PRODUCTS: A CASE STUDY FROM THE GREEK FOOD INDUSTRY AgEcon
Kaltsas, Ioannis K.; Beamer, Bobby G..
A stochastic frontier production function that incorporates a model for technical inefficiency effects is used to investigate the industrial production of Greek food industries. Panel data comes from 29 Greek firms in 1988 through 1992. Parameters considered in the model for inefficiency effects include the degree of vertical integration, capital intensity, location, and time. A translog stochastic frontier function is estimated simultaneously with those variables in the model for inefficiency effects. The results indicate that technical efficiency among the firms ranges from 42 percent to 99 percent. More efficient firms are those with a higher degree of vertical integration that are located in rural areas and have sufficient investment in human capital...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 1999 URL: http://purl.umn.edu/26784
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HOW TO SELL FRESH PRODUCE TO SUPERMARKET CHAINS AgEcon
Beamer, Bobby G..
Tipo: Working or Discussion Paper Palavras-chave: Marketing.
Ano: 1999 URL: http://purl.umn.edu/14849
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