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| Traill, W. Bruce; Bech-Larsen, Tino; Gennaro, Laura; Koziol‐Kozakowska, Agnieszka; Kuhn, Sofia; Wills, Jo. |
| Many prepared and take‐away foods contain high levels of ‘unhealthy’ nutrients such as salt, trans and saturated fats and sugar. As diets have developed to include higher proportions of these products, consumers intakes have grown beyond World Health Organisation recommended maximum levels. Countries have responded by regulatory action (Denmark’s banning of trans fats) or collaborative (voluntary) measures with industry. This paper presents findings from case study research in Denmark, the UK, Italy and Poland and at the EU level to address the research questions: Have reformulation actions been effective and cost‐effective? Is collaborative action between government and industry more likely to be effective than industry acting alone? Are there... |
| Tipo: Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2012 |
URL: http://purl.umn.edu/123511 |
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| Aschemann-Witzel, Jessica; Perez-Cueto, Federico J.A.; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino. |
| Every now and then, astonishing success stories can be observed on the food market. Many of the recent examples make reference to health characteristics and arguments. In order to analyse the possibly underlying success factors, an empirical case study approach was chosen. 27 successful European Union food marketing cases were purposively sampled from the database of renowned marketing effectiveness awards as well as following a series of food market expert interviews. Success factors were analyzed in a two-step approach, first for each case and then in a case-by-case comparison structured with a card sorting method. Six groups of success factors emerged from the analysis and named "data and knowledge", "emotions", "endorsement", "media", "community" and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Health Economics and Policy; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/114211 |
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