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	Provedor de dados Organic Eprints (3) Autor Berner, Nina (3) Häring, Anna Maria (2) Juister , Evelyn (1) Juister, Evelyn (1) Spiller, Achim (1) Stockebrand, Nina (1) Mais... Palavra-chave Extension and communication (1) Extension and communication Produce chain management (1) Markets and trade (1) Markets and trade Education (1) Social aspects Education (1) Tipo do documento Conference paper, poster, etc. (2) Newspaper or magazine article (1) Ano 2015 (1) 2014 (1) 2008 (1) País Germany (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Regionalvermarktung im Naturkostfachhandel Organic Eprints Berner, Nina; Stockebrand, Nina; Spiller, Achim. Regionalität als Verkaufsargument gewinnt im allgemeinen Lebensmittelmarkt in Deutschland zunehmend an Bedeutung. Wie relevant regionale Produkte im Naturkostfachhandel sind und wie sie als Profilierungsmerkmal eingesetzt werden, ist Thema dieses Beitrags. Im Rahmen eines Forschungsprojektes zur Regionalvermarktung im Naturkostfachhandel an der Universität Göttingen, wurden im Juni/Juli 2007 im Raum Norddeutschland 15 Händlerinterviews geführt. Tipo: Newspaper or magazine article Palavras-chave: Markets and trade. Ano: 2008 URL: http://orgprints.org/14725/1/berner-etal-2008-Regionalvermarktung-bio-markt-info.pdf CREATING EDUCATION AND TRAINING OPPORTUNITIES TO SUPPORT THE DEVELOPMENT OF DIRECT MARKETING STRATEGIES Organic Eprints Juister , Evelyn; Berner, Nina; Häring, Anna Maria. The objective of our research was to identify the educational needs in direct marketing and the existing opportunities for training and education using the model region of Berlin/Brandenburg as an example to be able to give the relevant education and training actors recommendations on how to structure the options they offer in terms of content and methodology. A further aim was to identify suitable teaching and learning concepts and other aspects relevant to participation from the farmers' point of view. Tipo: Conference paper, poster, etc. Palavras-chave: Social aspects Education; Extension and communication. Ano: 2014 URL: http://orgprints.org/23906/1/23906_Juisteretal_MM.pdf Entwicklung und Erprobung einer Methode zur Erhebung latenter Wissensdefizite von Direktvermarktern im Marketing Organic Eprints Juister, Evelyn; Berner, Nina; Häring, Anna Maria. Berlin metropolitan region features a high demand for organic products. However, regional sales are not expanded in the same way. Gaps in the knowledge how to design and implement suitable marketing concepts to highlight individual USPs may be the reason. The objective of our research was to identify education needs in direct marketing. From the research perspective, the main question was in which way knowledge gaps could be identified, especially the ones, which are not explicitly expressed by direct marketers. We tried to indirectly assess whether knowledge gaps exist by using indicators (obstacles to sale and purchase). Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade Education; Extension and communication Produce chain management. Ano: 2015 URL: http://orgprints.org/26917/1/26917_juister.pdf Registros recuperados: 3 Primeira ... 1 ... Última

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